1. Corporate Game Plan (Type Key Account Name Here) Insert Corporate Logo of Key Account

2. Type Key Account Name Here FHead Office: Type Address Here FBilling Address: Type Address Here FTotal Stores: 00 Information sourced from Candidates Pre work and market map exercise

3. Type Key Account Name Here FTotal Business Turnover: ? FTypes of Business Involved in: ? FAmount of Employees: ? Information sourced from Candidates Pre work and market map exercise

4. Category Overview FCategory contributes $000 million per year to Retail sales –Your Company contribution=$00 mill FCategory profit=$00 mill –Your Company contribution=$00 mill FShare of Industry= 00% FCigarette category gross margins =00% Information sourced from Candidates Pre work and market map exercise

5. Category Overview FTotal Account Volume =000 mill FAverage Store Volume = 00.0 mill FYour Company Share of Business=00.0% –Competitor 1=00.0% –Competitor 2=00.0% –Competitor 3=00.0% –Competitor 4=00.0% FCategory mix premium = 00.0% mainstream = 00.0% super value =00.0% Information sourced from Candidates Pre work and market map exercise

6. Category Overview FMerchandising Focus: ? FHandling Focus: ? FPricing Focus: ? Information sourced from Candidates Pre work

7. Contract Overview FContracts - History of Agreement FDetail date and term of previous agreements and payment Information sourced from Candidates Pre work

8. Category Overview FOutline the Payment FOutline the current contract Agreement. FOutline the Conditions Information sourced from Candidates Pre work

9. Organisational Chart Information sourced from Candidates Pre work

10. Personality Profiles FName: Type Name Here FTitle: Type Position Title Here FProfile: Type of Person FFocus: Key Drivers in which this person focuses on FYour Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

11. Personality Profiles FName: Type Name Here FTitle: Type Position Title Here FProfile: Type of Person FFocus: Key Drivers in which this person focuses on FYour Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

12. Personality Profiles FName: Type Name Here FTitle: Type Position Title Here FProfile: Type of Person FFocus: Key Drivers in which this person focuses on FYour Company: Type how Your Company should work with this person Information sourced from Candidates Pre work and market map exercise

13. Account Profile

14. Key Issues FType a summary of the key issues from the previous SWOT analysis.

15. Account’s Category Goals FType a list of objectives that the account has in relation to the category.

16. Your Company Objectives FType a list of top line objectives that Your Company have within the account. Information sourced from Candidates Pre work and market map exercise

17. Your Company Objectives F2002 Share Target: Type the actual established target F2002 Volume Target: Type the actual established target Information sourced from Candidates Pre work and market map exercise

18. Your Company Objectives FHighlight opportunities available within the account. Information sourced from Identifying Opportunities Session

19. Key Strategies FHighlight how opportunities will be achieved.

20. Timeline FHighlight timings required to achieve strategy components and those people responsible for achievement.