1. Social Media and Email Opportunities and Pitfalls EFC/NCHELP Legal Meeting August 6, 2012

2. Email An estimated 3+ billion email accounts existed worldwide at the end of 2011 About 83% of all emails reach the recipients inboxes 66% of people under 30 use their Smartphone to access email Email usage declined by 34% among 10-24year olds in 2011. 2

3. Social Media 43% of all online consumers are social media fans or followers. 200 million Facebook users access the service from a mobile device 20 % of searches on Google each day have NEVER been searched for before. Though nearly every large charity & university in America has a Facebook presence, less than 60% of the Fortune 500 do. 3