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Mobile Computing. Why You Should Care: Mobile phones will outstrip PC's by 2013 50% of US mobile phone users have smartphones Over half of Facebook's.

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Presentation on theme: "Mobile Computing. Why You Should Care: Mobile phones will outstrip PC's by 2013 50% of US mobile phone users have smartphones Over half of Facebook's."— Presentation transcript:

1 Mobile Computing

2 Why You Should Care: Mobile phones will outstrip PC's by % of US mobile phone users have smartphones Over half of Facebook's 850 million users access the site through its mobile app

3 Why You Should Care: eBay: Top Mobile Retailer in the US 2009 Sales: 900 mill 2011 Sales: 5 bill sells something via a mobile phone every two seconds 14 mobile apps

4

5 Mobile Computing Supplementing the Business Model Gather data about customers o GPS, transaction history, web activity etc. Utility/Accessibility o Delivering product or service more efficiently/real-time Credit/Debit Card transactions o Square NFC (Near Field Communication) o Google wallet, exchanging info Engaging Consumers o Pizza Hut App

6 How companies are making money/revamping business models: App Purchase Advertising Subscription Easy Access to Online Store Bringing Customers into Store

7 Potential Drawbacks

8 which should you choose? OR

9 startup cost $99 per year $25 one time fee X

10 average development cost $25k $30k X

11 number of users 365 million devices 500 million devices X

12

13 average application revenue $3693 per month $2735 per month X

14 the choice? paid apps internal productivity apps customer engagement or content delivery apps

15 Any questions?

16 Sources


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