2. Screencap

3. Discuss HK – Homepage – LREC

4. Discuss HK – Run of group – Super Banner

5. Uwants– Homepage – LREC

6. Uwants – Run of group – Super Banner

7. Mingpao– Run of site – LREC/ Super Banner

8. Facebook – Run of Site – Social Ad

9. Styletips – Homepage - LREC

10. Site Profile

11. Discuss HK Discuss HK is the no.1 online Forum in Hong Kong, reaching out to over 400,000 unique users per day consisting of Hong Kong users and Chinese living overseas. Being one of the highest- ranking and highest-reaching Chinese forum with more than 1 million registered members.

12. Discuss HK Age Gender Education level Monthly Income Homepage monthly pageviews: 28 millions

13. Uwants Uwants is one of the top online forum in Hong Kong, reaching out to over 450,000 unique users per day consisting of Hong Kong users and Chinese living overseas. Alexa.com ranks uwants no.2 among Traditional Chinese websites and 4 among Hong Kong websites. Being one of the highest- ranking and highest-reaching Chinese forum with more than 1.2 millions registered members.

14. Uwants Homepage monthly pageviews:20 millions Age Gender Education levelMonthly Income

15. Mingpao is one of the popular news portal that provide most updated news and entertainment sub channels like travel and Leisure. Mingpao

16. Traffic Monthly Unique Users: 370,000+ Gender Female 41% Male 59% Age 20-25 6% 26-35 27% 36-45 37% 46-55 22% >56 8% Mingpao Educational Level Secondary 21% Post secondary 10% Degree Holder 66% Others 3% Monthly Income 15,000- 30,000 39% 30,001- 40,000 22% 50,000+ 21% Others 18%

17. Facebook Traffic Registered members: 2 millions + Gender Female 51% Male 49% Age 15-24 31% 25-34 29% 35-44 20% 45+ 20%

18. STYLE-TIPS.COM 香港街頭 Snapshot 網站 With its inception from May 2008, Style-tips.com serves as a fashion informational portal focusing on Hong Kong street outfits. It provides an interactive platform to exchange and share information on clothing and accessories. Our vision and direction is to collect portraits of pedestrians from different locations all over Hong Kong so as to establish trendy outfit’s directory for fashion lovers. Users could review other people’s ways of dressing as reference and hence inspired to develop their own way of fashioning. We also aim to record the changes of fashion trend in order to enhance our understanding to the clothing and textile market, and the development of living culture in Hong Kong. Our portal’s service includes placing the most updated street snapshots, fashion & cultures news, specialties of different boutiques and shops, discussion forums and advertising placements. We sincerely wish to provide the best and the most comprehensive fashion’s information and services. Styletips

19. Average Monthly Unique Visitors : ( 平均每月特定訪客 ) Over 70,000 人 Average Monthly Page Views : ( 平均每月網頁檢視 ) Over 1,200,000 次 Geographic : ( 訪客地區分佈 ) 94% Hong Kong 香港 4% China 中國 2% Other 其他 Registered member : ( 會員人員 ) Over 20,000 人 Styletips

20. Gender : ( 性別 ) 41% Male 男性 59% Female 女性 Age : ( 年齡 ) 5% 20 or below 以下 75% 21 - 30 18% 31 - 40 2% 41 or above 以上 Monthly Personal Income : ( 每月平均個人收入 ) 13% $10,000 or below 以下 49% $10,001 - 20,000 32% $20,001 - 30,000 6% $30,001 or above 以上 Source: Internal data Styletips

21. Thank you