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Proposal. Media Plan Strategies Branding : Yahoo HK / Facebook Fan Page Sales driven/ Database Collection: Discuss HK/Mingpao/ Maximizer/Facebook Banner.

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Presentation on theme: "Proposal. Media Plan Strategies Branding : Yahoo HK / Facebook Fan Page Sales driven/ Database Collection: Discuss HK/Mingpao/ Maximizer/Facebook Banner."— Presentation transcript:

1 Proposal

2 Media Plan Strategies Branding : Yahoo HK / Facebook Fan Page Sales driven/ Database Collection: Discuss HK/Mingpao/ Maximizer/Facebook Banner Beauty Exchange/ Mingpao/ Amy Blog EDM

3 Screencap

4 Yahoo HK – Homepage – Static Mantle

5 Discuss HK – Homepage – LREC

6 Discuss HK – Run of beauty section – Super Banner

7 Mingpao – Run of site– Standard Banners

8 Maximizer - Run of Lady Network – Standard Banners

9 Beauty Exchange EDM

10 Amy Blog EDM

11 Mingpao EDM

12 Facebook Fan Page Showcase – ubuyibuy - Wall

13 Facebook Fan Page Showcase – ubuyibuy - Event

14 Facebook Fan Page Showcase – ubuyibuy - Promotion

15 Facebook Fan Page Showcase – ubuyibuy - Event

16 Facebook – Run of site – Social Ad

17 Site Profile

18 Discuss HK Discuss HK is the no.1 online Forum in Hong Kong, reaching out to over 400,000 unique users per day consisting of Hong Kong users and Chinese living overseas. Being one of the highest- ranking and highest- reaching Chinese forum with more than 1 million registered members.

19 Discuss HK Age Gender Education level Monthly Income Homepage monthly pageviews: 28 millions

20 Beauty Exchange Beauty Exchange is one of the most popular Beauty & Fashion Communities for Women in Hong Kong. Since its establishment in 2003, Beauty Exchanges membership has quickly risen to exceed over 75,000 members who are actively engage in sharing of ideas, opinions and products exchange. The philosophy of Sharing is Beautiful and Wisdom of Crowd has become the key driving forces behind the organic growth of the website.

21 Gender Age Traffic Monthly Pageviews: 55 millions Monthly Unique Users: 370,000+ Registered members: 75,000 Beauty Exchange

22 Facebook Traffic Registered members: 2.9 millions + Gender Female 52% Male 48% Age % % % %

23 Maximizer – Lady Network Website 3 Weekly (3 ) Jessica HKOmart 3boys2Girls ( ) - Female Jessica WeeklyOpenrice Amy MagazineJet So Guide Oriental Sunday ( ) aNewsKongsoloPet Say Asiadog - FemaleLady FirstQooza BB-LandLalulaluQooza - Beauty & Fashion BeautylifeLemon ForumSC Media Bee New MondayLemon Music Sing Tao ( ) - Female Black HKLemon TutorTravellife Bobeboo ( )Lisa HK (Lisa ) Ufood C9WebLivdigValupedia Fashion & BeautyLovelyishValuup Food ParaMarie ClaireVideo1314 Get Jet SoMarie Claire HKWedding100Fun GMT8 Ming Pao Weekly ( )Weekend HK ( ) Health VMoobi Town WholeHK ( ) - Female HK Daily News ( ) MoreHKWmoov HK Headline ( ) My Radio Xmami ( ) HK-Pub - FemaleMyDrDr XP Weekly ( ) HKYoula (CN IP targeting) New Monday ( Monday) Yoho HK - Female Jackso DailyJacso BlogJessica Code

24 Mingpao is one of the popular news portal that provide most updated news and entertainment sub channels like travel and Leisure. Mingpao

25 Traffic Monthly Unique Users: 370,000+ Gender Female 41% Male 59% Age % % % % >56 8% Mingpao Educational Level Secondary 21% Post secondary 10% Degree Holder 66% Others 3% Monthly Income 15, ,000 39% 30, ,000 22% 50, % Others 18%

26 Yahoo is one of the most famous portal in Hong Kong. Its Comprehensive channels include News, Finance, Entertainment, Sports, Style, Auctions, Blog, Movie, Travel, Games e.t.c. Yahoo HK

27 Traffic Monthly Pageviews: 375 millions Monthly Unique Users: 6.4 millions Gender Female 49% Male 51% Age <13 10% % % % % >54 4% Level of Engagement Avg. time spent per user per month: 127 minutes Monthly Hong Kong sites market share - Portal Frontpage

28 Thank You


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