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Fort Collins Artisans By Richard Pedersen and Jenni Pedersen.

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Presentation on theme: "Fort Collins Artisans By Richard Pedersen and Jenni Pedersen."— Presentation transcript:

1 Fort Collins Artisans By Richard Pedersen and Jenni Pedersen

2 What is FortCollinsArtisans.com?

3 Imagine… Disseminating and interpreting web content for a local niche market…

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5 Danielle Krick 27 years old Single $20,000 Danielle graduated with an art history degree and works in metal art. She is the best metal smith artist in the region, but business is hard because the niche is unknown by most of Fort Collins. The art is becoming less appreciated. Danielle uses Facebook daily and updates her artist blog and etsy.com account weekly. She is saving up to afford a website and is on the waiting list to have her art displayed in a few local galleries. Danielle wants more time on her art and less time on social media and web development. Add self to Gallery Add News Coverage Add Blog Artist Create Events Manage Profile Search within page Manage Artwork Add Artist Advertise Exhibits and Events Find similar Artists Upload photos View their activityManage Privacy Receive Notifications Who uses Fort Collins Artisans?

6 Meredith St. Louis 52 years old Married, no kids $200,000 joint income Meredith likes to be a part of communities and committees. She and her husband attend local art events every month in Fort Collins that the Bohemian Foundation puts on, such as Fort Collins Art Walk. She travels to Europe, where she picks up art and other collectibles. She and her husband like a few painters. They prefer local painters and wouldn’t have any art in their home that is under $5,000. She uses Facebook once a week and searches Google and peruses trade magazines to find new art and artists. Learn about fcartisans Browse Artists Browse Venues Browse Art Browse collections Create collections Search Site Visitor Browse Events Find Friends Using Site Create account

7 Art Appreciation for Everyone

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9 Explore Local Art

10 Enable PERSONAL and RELEVANT Search

11 Create a Magazine-like Experience

12 An art profile for all users

13 User-centric Experience Or view updates in List View Collections

14 User Collections (UGC) Inside collection “Art that Makes Me Happy” Collections

15 Manage Personal Art Related Profile Collections

16 Track and Share Pins Collections

17 Follow Galleries and Artists Collections

18 Display and Manage Connections Collections

19 For Artists

20 Artist Search Display

21 Artist Collections>View All

22 For Galleries

23 Gallery Search Display

24 Gallery Context to Display Artists

25 Gallery Context for Artist Collections

26 What about Early Adopters? Site goals Promote Regional Artists, Studio's and Galleries Build up community through its fine art, artists, and galleries (paintings, photography, mixed media, etc.) Artwork displayed on site Only thumbnails and low resolution images of artwork are shown. All images include a reference link to original web content. All artwork is attributed to artist, studio, gallery through web reference links Requirements for early participation Studio/Gallery with address within Fort Collins Area Online presence (example: Website, Facebook) Accomplished Artist or Gallery with 10 or more art pieces (Painter, photographer) Your Commitment Monitor FortCollinsArtisans search engine. Report any issues regarding search engine content Register on FortCollinsArtisans site and create "collection(s)" of your art that can be shared publically Post public showing events on the site If you like experience tell other artists

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