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Title: Type: Arial Bold Size 32-40pt Color Theme of Blue Subtitle: Type Arial Color 24pt Color White R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255.

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Presentation on theme: "Title: Type: Arial Bold Size 32-40pt Color Theme of Blue Subtitle: Type Arial Color 24pt Color White R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255."— Presentation transcript:

1 Title: Type: Arial Bold Size 32-40pt Color Theme of Blue Subtitle: Type Arial Color 24pt Color White R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 ZTE SDP Introduction Wang Rui SDP International Marketing Supervisor ZTE SDP Product Line ITU-T SDP Workshop 2011

2 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 Application Exposure Domain SOA (ESB) Interface IT & Internet Resource API User Portal & Society Web WAP USSD IVR ODP Management Domain Subscriptio n Mgmt Service Mgmt Reporting & Alarm Content Mgmt Settlement & Payment Content Charging Content Adaption Campaign AAA SLA Service Orchestration & Broking SMS MMS Network Protocol Adaptor (Fixed/Mobile/IMS/IPTV/M2M) SCE/STE/SEE BSS OSS Service Enable Domain SMS LBS MMS Call MediaPayment DMPresenceProfile Payment GW Customer Care Center Advertisement Security, Governance & Monitoring Policy Engine Operator Portal Partner Portal & Community SP CP DeveloperAdvertiserAdmin Customer Care Center Partners Mgmt ApplicationsContentsDevicesServicesGoods Enterprise Service Device Management User Profile Ecosystem (WAC/Apple) Game Platform Shop in Shop ZTE SDP total Solution Policy Mgmt SLA Mgnt Security Mgmt 2

3 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 SDP integration with future proof business domains IPTV IMS/M2M Store Cloud SDP IMS/M2M services access & openness, like RCS, web VOIP (CTD) with Internet resource, M2M applications Successful Case: China Mobile IMS CTD and M2M Home Security Factory behind store mode Successful Case: China Unicom WoStore, China Telecom eSurfing With Store IPTV content management and shop portal Successful Case: CCTV tri-screen CMP, China Unicom tri-screen CMP With IMS/M2M With IPTVWith Cloud Upload, storage and download the apps/contents with cloud computing, cloud storage and network cloud Successful Case: China Telecom SDPaaS 3

4 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 SDP with Application and Content Store ZTE Won WoStore Project to build the cross-sales digital store for multi- devices WoStore Commercial Launch and Brighten in Hong Kong GSMA Congress China Unicom and ZTE Cooperate WoStore Only in 9 Month 3M Wo Users 5K Developers 15K App/Content 20M Download Time 4M RMB Revenue 4

5 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 SDP with IPTV Content Management and Portal TV Internet Channel Content Management Promotion VODStock MarketOnline GameTV ReadingOnline Music 5

6 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 Telecom App Engines Internet/Web App Engines Internet Telecom Diary Mobile search Blog Video surf Book Map CTD MMS News Video RCS IPTV Telecom Services (IMS)Internet/Mobile Internet SDP platform for convergent services M2M App Engines M2M eHealth eTraffic Home Secur ity Agriculture monitoring City Emerg ency Smart Grid M2M Applications SDP with M2M/IMS 6

7 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 SDP with Cloud: SDP as a Service (SDPaaS) Virtualization Delivery Scalability and Elasticity Reliability and Security Mass Storage SDPaaS SDP Similar to Dept Store – Build and own every app. Similar to Shopping Mall – Rent out capabilities and host applications built by others 7

8 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 ZTE SDP Footprints China (China Unicom, China Mobile China Telecom, CCTV) Smart Indonesia Etisalat Egypt Telenor Montenegro SFR France France Telecom DiGi Malaysia Telenor Pakistan StarHub Singapore ZTE Experience Center in France Personal Argentina MTN Sudan 8

9 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 ZTE tailored SDP in Telenor Montenegro THE 1 ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT THE 1 ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/ SM GW Geo-redundancy within 2 sites MVNO support SOA architecture Rich swap experience

10 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 ZTE whole SDP in Argentina Telecom Personal In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability This commercial used platform is quickly delivering more new applications and services, like Alerts( transform the urgent into SMS for enterprise users) Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list SDP hosting solution for Paraguay Branch in the future SMS MMS USSD WAP Location Streaming … Network Service 10

11 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 ZTE multi-countries SDP in France Telecom/Orange Service enablement layers SMS,MMS, USSD, WAP, HTTP proxy for third party IVR OSS/BSS CDR management and Diameter interface Billing API exposure Monitoring & Net-backup Countries integration Integration with each local billing system in the affiliates (prepaid and postpaid) Multilanguage web (French and English, Spanish, Portuguese and Arabic) Operational tasks and workflows Availability, Quality of service, Network constraints Statistics, reporting Customer support Standardization, intellectual property rights Security constraints Customers activity logs have to be protected (MSISDN known). Data confidentiality between affiliates Embedded encryption (TLS) to be supported for sensitive Data (MSISDN, billing,..) in SMPP and Diameter protocols 11 In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS western Africa Cluster (9 countries branch at Phase1) of France Telecom Group/Orange. 2 layer structure for multi-countries solution Support Multi-language, Multi-currency, Multi-business mode

12 Title: Type: Arial Bold Size 28pt Color blue Subtitle: Type Arial Size 24pt Color Blue Text(2-5 Level) Type Arial Size 24pt Color: blue R:23 G:55 B:94 R:55 G:96 B:146 R:85 G:142 B:213 R:255 G:51 B:0 Future SDP Standardization Requirements Standardize the interfaces between different SDP subsystems (e.g. Unified Access Gateway (UAG), Unified Management Platform (UMP), Operator Portal (UPortal) ) Standardize the mechanisms to support distributed deployment of SDP subsystems; Standardize the mechanisms to leverage the resources across SDPs deployed in different administrative domains API enhancement in support of 3 rd parties application (e.g. group management and payment aspects) API enhancement in support of access IT & Internet Resource ( e.g. map, search, social network ) 12

13 THANKS!


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