1. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Welcome DATA2ANALYSE specialises in providing support and flexible solutions to fast moving consumer goods companies. DATA2ANALYSE works across the board with both teams and directors in Marketing, Category and Sales. DATA2ANALYSE enhances business performance by providing solutions that help increase efficiency, by challenging current practices and by providing innovative ideas to transform your company. Full member of the Market Research Society since 1988

2. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Why use DATA2ANALYSE? With increasing amounts of data available but limited internal resources, many fast moving consumer goods companies are struggling to realise the benefits from the data they purchase. DATA2ANALYSE can help Marketing, Category and Sales teams to get more value out of the IRI, Nielsen and TNS data they buy; by uncovering new insights, performing detailed bespoke analyses or by simply developing new user friendly reports. Internal and external data sources can also be analysed to deliver new insights across the business. DATA2ANALYSE delivers marketing and trade solutions through analysis, strategic planning and forecasting. DATA2ANALYSE works both on a contract basis for a fixed period of time and on a consultancy basis to deliver a specific project. Please visit Contact if you would like further information.

3. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Expertise Track record for increasing performance in Sales, Category and Marketing teams. A market research specialist with capabilities in econometric time series modelling, demand forecasting and new product development, as well as ad hoc research. Experience at bringing internal and external data together to enhance business understanding and insights. Over 15 years experience in the fast moving consumer goods industry working on both client side and research agency.

4. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Background Experience Allied Bakeries Anheuser BuschBurton’s Foods Nestle Purina Spiller’s Foods Eli Lilly Research International TNS What people say about Denis Lawson: “ I always found Denis to be a highly committed team member who could be relied upon. His work was always accurate, thorough and very customer focused”. – Marketing Director. “Denis brings strong data insights, analysis and forecasting skills, together with a professional and conscientious attitude towards his work. An ideal asset for anyone needing a dedicated and reliable resource on key projects. Very personable, trustworthy, loyal and highly recommended." – Sales Director. “ Denis made a valuable contribution and his work was much appreciated. His experience as an econometrician helped add insight on issues such as pricing. I always found Denis to be very committed, responsive and flexible, with a willingness to give 100% effort in order to complete projects on time”. – Managing Director.

5. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Flexible cover for consumer and market insight manager roles. Analytical support, evaluation and advice on econometric modelling projects, pricing and promotion studies. Expert support on strategic planning and forecasting projects. Development of solutions to improve the accuracy of NPD sales estimates.. Advice and support to help you maximise the value of your insights budget.

6. Expertise Why use DATA2ANALSE? Analytical resource for FMCG Companies Contact © DATA2ANALYSE 2008 Home Background Experience Services Thank you for visiting my website. Data2analyse Ltd is based in the UK. If you would like to contact me, please telephone 07789 091060 Or complete the on-line contact form. Denis Lawson