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Weston B2B marketing communications Next page © Copyright GH Weston 2011. All rights reserved.

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Presentation on theme: "Weston B2B marketing communications Next page © Copyright GH Weston 2011. All rights reserved."— Presentation transcript:

1 Weston B2B marketing communications Next page © Copyright GH Weston All rights reserved

2 Next page …As marketing grows increasingly competitive and aggressive - so it becomes increasingly important for companies to work with the right people, with the right credentials, the right experience and right skill-set - Fact

3 Next page …Working with the WRONG people wastes valuable time, wastes marketing budget, market share, marketing opportunities - and your overall marketing mix may only be firing on 3 cylinders so your business is not realising its full potential.

4 Next page …Working with the RIGHT people means your marketing will represent to your business a valuable return on investment (ROI) and will be working much harder for you to realise your key objectives.

5 Next page …I offer companies the right credentials to be working with them - with the right experience, right skill-set, and proven trackrecord for delivering success – at the right price. …Clients like the way I think and work.

6 Next page Agency Experience Account Manager & Account Director experience with leading London and Midlands marketing and PR agencies. Working principally with B2B clients principally in the engineering, technology, energy, pharmaceutical, IT and automotive market sectors.

7 Next page Industry Experience Publicity & PR Manager experience with 2 leading engineering and technology groups 7 years with GEC Group responsible for industrial and standard control products, electrical projects, machines, inverters, computers, marine and offshore, oil and gas, aviation divisions. 2 years with Sigma Chemie Group specialising in the international oil and gas markets.

8 Next page Consultancy Experience B2B Marketing & PR Consultant and Marketing Communications Specialist with experience over 15 years experience working with over 150 B2B companies across the UK. Referred Business Link marketing and PR consultant to emerging Sussex SME businesses

9 Skill-set Strategic Creative Marketing B2B Marketing Communications (specialist) Brand Management Website Management Internet Marketing, Social Media Marketing, SEO Marketing B2B Public Relations Exhibitions Management (specialist) Graphic Design (award winning) Print & Production Project Management Next page

10 Specialist Services Marketing Communications & Brand Audit - my research, study and report provides a valuable outside perspective, analysing every aspect of your offline and online marketing mix delivers for companies essential insight, platform and blueprint from which to build much more effective, stronger performing external and internal communications. Exhibitions & Event Management – FULLY maximise from your investment hiring me to manage and fully coordinate every aspect of your show, proven to increase ROI. Next page

11 Accountability Next page RESULTS DRIVEN Fully accountable and measureable strategies Objectives, brief, response, leads, sales, conversions focused Contact reports confirm every agree action Detailed cost quotations and estimates for budgeting Detailed invoicing, statements and accounting Creative strategic cost efficient marketing You are ALWAYS in full control of costs

12 Flexibility Next page I remain flexible to work however best suits you: Your key objectives Your deadline for delivery Your company structure Your budget Project-by-project, retainer, fee

13 Value Proposition Next page  Full agency services support - but without the overheads and cost = client savings.  Full agency expertise - but without the overheads and cost = client further savings.  Flexibility of support - everything you need tailored exactly to how you work, your key objectives, your budget, and your deadline.  You are free to focus on your core business

14 Next page As marketing changes in keeping with the various social, economic, cultural, technological, lifestyle and demographic changes around us – so companies MUST change the way they market, sell and communicate their business, products, services and brand to their target audience(s). Summarising…

15 Next page With over 25 years marketing experience working with over 150 companies, I have found whatever the client key objective – sell, promote, brand, develop, design, exhibit, awareness, launch, etc – it ALWAYS comes down to how well the marketing is effectively communicating. Summarising… continued

16 Next page I am a B2B marketing communications specialist B2B marketing communications (marcoms) is essentially (and most importantly) how every aspect of your marketing collateral (website, brand, literature, exhibition, etc) effectively communicates externally, your company and sales message(s), to other companies and your key target audience(s), as well as internally to your staff. I believe how you communicate your business is the most important aspect of your marketing. Marketing Communications

17 For more information, or to arrange a meeting, you can contact me by : Telephone: Mobile: (direct) Skype: ghw2000 LinkedIn, Facebook, Twitter, Google+ Website: Contact © Copyright GH Weston All rights reserved


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