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Regardless of the category, todays business models must be adaptive and equipped to address consistently evolving climates. Healthcare CommunicationsTransportationManufacturingFood.

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Presentation on theme: "Regardless of the category, todays business models must be adaptive and equipped to address consistently evolving climates. Healthcare CommunicationsTransportationManufacturingFood."— Presentation transcript:

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2 Regardless of the category, todays business models must be adaptive and equipped to address consistently evolving climates. Healthcare CommunicationsTransportationManufacturingFood & Beverage And for us, its a welcome

3 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Why We Are Unique? We are innovation and creativity coaches (for client companies as well as on faculty at Emory University and Kennesaw State University) We go beyond attitudes and opinions to provide in-depth analysis and strategic and innovative solutions to business problems We are connected to an international network of facilitators We have over 30 years of experience in market research

4 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden The Power of Our Global Networks

5 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden A network of facilities to guarantee you lower costs when conducting research in multiple markets A network of facilitators in more than 20 countries to co- ordinate international surveys for in language research A network of over 50 Ideators in more than 30 countries so that you can conduct worldwide online ideation sessions for really out of the box ideas A network of innovation experts to create ideas and answers to the most challenging problems you are faced with We offer you...

6 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Solutions Action Plans Thinking Tools Innovation Coaching Innovation Implementation We deliver:

7 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden 1.Qualitative & Ideation research (concept evaluation, market opportunities, etc.) 2.B-2-B, consumer and industrial 3.Brand positioning (esp. for commodity categories) 4.Product/Company name development 5.Product line extensions (fit, positioning and new marketing opportunities) What We Do Creative Focus, Inc. will be your business outfitter for...

8 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden P I S C E S sm P l a n n i n g I d e a t i n g S e l e c t i n g C o n c e p t i n g E v a l u a t i n g S t a r t i n g P l a n n i n g I d e a t i n g S e l e c t i n g C o n c e p t i n g E v a l u a t i n g S t a r t i n g Our proprietary positioning process:

9 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Examples of Our Client Work Bayer Advanced (New product testing) BellSouth/ AT&T (Bundling/New products) Cox Communications (New product opportunities) Ciba Vision (Naming of new IO lenses) CSX (Repositioning a railroad) Delta Air Lines (Developed strategic positioning for South America) Floridas Natural (Renaming and package design) Mohawk Industries (Innovation coaching and implementation) Röchling Engineered Plastics (Brand positioning and acquisition study) Worldspan (New product innovation) Scientific Atlanta (Product test) Verizon Enhanced Communities (Intro of FiOS service)

10 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Our Clients Perspective We know Harry Vardis (Creative Focus) and his excellent and exceptional work thru a recent market research study we conducted in cooperation with him as a facilitator/ lead interviewer/strategist and our key clients, regarding customer perceptions, customer satisfaction and our overall branding strategy. Excellent work, period. Röchling Engineered Plastics Harry has an absolute dedication to client satisfaction, has passion for his work, and we have a great working relationship with his organization! Delta Air Lines CFI has given us the confidence and tools to constantly look at challenges from a unique and aggressive perspective. Also, whether it be qualitative or quantitative research, the findings always come back with actionable items (and ones that work I might add) and not just the prose of the findings. Taking it one step further, CFI is always committed to a client, regardless of when the project starts and stops.Verizon Enhanced Communities

11 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden What Benefits Can You Expect from CFI?

12 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Thorough clarification of goals and objectives Customized work: Dedicated project management team and tailored approaches for every strategic problem Unique and engaging discussions so that respondents offer opinions and information that leads to solutions Meaningful reports that provide an easy and natural transition to next steps in the marketing process On time and on budget, with transparent pricing Expectations from CFI

13 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Our Business Process Prepare a comprehensive agenda for a program that best addresses your unique situation, problem and goals. Provide a detailed timeline. Provide a budget (all of our pricing is transparent to you). Develop stimulus materials to be used. Following discussions with your team about background and objectives, we will...

14 AdvertisingConsumer GoodsBankingTelecommunicationsHome & Garden Website & Contact Information Creative Focus, Inc. 209 The South Chace Atlanta, GA Visit our website by clicking the buttons of interest HarryArticlesClientsServicesLeaders Back to CFI website


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