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Published byRosalyn Hunt Modified over 8 years ago
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Social Media Strategy Heathlewett Public Library Lewis Sievers
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The challenge Social media is increasingly becoming part of our patrons’ lives: How they communicate How they search for information By meeting this information need, we can ensure our current patrons—as well as a new generation of users—will continue to find value in the library system, when there are so many convenient alternatives on the Internet available to them.
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The opportunity A significant percentage of Internet users in the community get local news from social media: 32% from social networking sites like Facebook, MySpace or LinkedIn 7% from Twitter 19% from blogs that focus on local subjects
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Our goal Provide patron outreach through a social media initiative that will include: Facebook Twitter Library blog with social sharing features
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What we need This will require greater responsibility by one or more librarians and/or staff members to keep up to date and can entail: Posting timely updates Responding to patron feedback in a timely fashion Acting as a moderator for the online community Expect at least 10-20 hours per week from library staff devoted to this goal
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