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North American Marketing 2000-2001 Infrastructure Austin, TX 02 June 2000
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WORLDWIDE MARKETING ORGANIZATION Vice President Worldwide Marketing (T. Christel) Manager European Trade Shows (A. Wuethrich) Director European Communications (TBD) Manager US Marketing (M. Monroe) Director US Corporate Communications (S. Swartz) Manager European OL Marketing (M. Formento) Manager UK Communications (N. Shaw) Assistant US Marketing (N.Primiani) Assistant US Marketing (J. Thome ) Manager Fra, Spai & Ita Communications (D. Thilbault ) Manager Germ,Aus, Switz Communications (TBD) Manager European Comm/Prtshp (M. Miltich) Manager US Prtnr Mrkt (Z. Johnson) Assistant European Marketing (TBD) - Worldwide Responsibilities Director Worldwide eOperations (Lutz) Web- Programming Team (TBD) Manager US Comms (TBD) Director European Marketing (TBD)
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STEVE SWARTZ - Director, Corporate Communications Roles and Responsibilities: 1.Public Relations - “strategy through reprints” 2. Analyst Relations - “getting known by the right people” 3. Speaking Opportunities - - At every Trade Show we participate in... - At every e-learning or vertical target... 4. Writing, QA and Support of Luminaries - Thinktanx Executive Briefing - ESP Vision White Paper
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MANDY MONROE - Manager, US Marketing Roles and Responsibilities: 1. Database Development and Management 2. Lead Tracking and Management - Telemarketing Support 3. Sales Tool Development and Management 4. Competitive Intelligence Tracking and Reporting 5. Industry Tracking and Communication 6. Supporting Marketing and Communication Programs
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ZAC JOHNSTON - Manager, Online Customer Marketing Roles and Responsibilities: 1. Business Case Analysis Support and Services 2. Online Community Research, Design and Support 3. Joint-Marketing Planning and Services 4. Marketing Account Management and Support 5. Client Hours and OOP Tracked 6. General Marketing Support to Viviance
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NICOLE PRIMIANI - US Marketing Assistant Roles and Responsibilities: 1. Internal Communications Program(s) - Integration Program 2. Speaking Opportunities Program 3. Book 2 - “design to publishing” / “learning without limits” 3. General Marketing and Communications Support 4. Local Office Marketing/Communication Support
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JESSICA THOME - US Marketing Assistant Roles and Responsibilities: 1. Trade Show Management 2. Seminar/Event Management 3. Budget Tracking and Administration 4. Marketing and Communications Support
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TBD - Manager, US Communications Roles and Responsibilities: 1.Public Relations - “day-to-day pitching and placements” - Trade Show PR and Announcements 2. Analyst Relations - “servicing and support” 3. Speaking Opportunities - - Coordinating with and supporting - Nicole... 4. Writing, Quality Assurance and Approvals - Press Release(s) - Bylines 5. Managing Business Wire and Press Database
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