Presentation on theme: "The Role of Competitive Intelligence at LexisNexis"— Presentation transcript:
1The Role of Competitive Intelligence at LexisNexis Beverly ParkerSVP, Corporate and Federal MarketsLexisNexis
2SummaryCompetitive intelligence is integrated into the workflows and knowledge management process at LexisNexis. Marketing, licensing, product development, and sales teams and the executive leadership all participate in and benefit from CI practices.
3Learning Objectives What is the LexisNexis CI philosophy? Who collects CI at LexisNexis?How is CI disseminated, shared, and archived?How might CI be derailed?What are some of our CI best practices?
4What Is Our CI Mission?We provide timely and accurate intelligence analysis for Senior Management, Strategic Marketing, and EPD. It is important to understand this is not limited to simply monitoring a handful of competing companies. We also monitor and evaluate the competitive environment.
5Who Collects CI at LexisNexis? Strategic CI -- CI team, staffed by research specialists, including MLS, MBA, and JD professionalsTactical CI -- EVERYONE, includingAccount managers and consultantsCustomer Service staffMarketing and Strategy
6What CI Sources Are Tapped? LexisNexis Research ServicesAd hoc and persistent queriesIndustry watches, product announcements, acquisitions, intellectual property filingsCompetitors’ Web sitesdiscussion groupsMonitor solicitations for experiences with other companies, ventings
7What CI Sources Are Tapped? (con’t) Analysts reportsIDC, Forrester, OutsellCI professional materialsAlso available online at LexisNexisProfessional association membershipsBest practicesConferences and tradeshowsPeople“Oops, wrong number!”
9How is CI disseminated, shared, and archived? Intranets/portalCross-functional teamsInternal discussion groupsSales Rep Support HotlineCI “hot tips”Weekly “contest”Weekly/monthly reportsFor executive leadershipFor other departments
13How Might CI Be Derailed? Trojan horses and loose lipsContractors and temporary employeesInternal turmoilStaff turnoverInsufficient CI “soft skills”
14What are some of our CI best practices? LexisNexis Research ServicesLexisNexis at nexis.comPersonal News and Shared NewsLexisNexis Premium TrackersWeb trackingSales CI “hot tips” contestdiscussion group monitoringConferences and tradeshowsProfessional associationsPeople