Page 2 Todays Separate Worlds The network of users is the destination (+) User-centric (+) Personal broadcasting & sharing (+) Searches users (+) Data collection is horizontal (+) Shared distribution costs () Poor (although high usage) applications () Activity, users & architecture not commercialized () Disorganized, uncontrolled The site is the destination () Portal/vertical centric () Publishing vs. sharing orientation () Searches machines () Data collection is vertical () Centralized distribution costs (+) Well developed, high value applications (+) Commercialization ecosystem (+) Organized and controlled WEB P2P
Page 3 P2P Market Sizing - Application Downloads All Time Downloads (MM) Daily Downloads (000) eMule BitTorrent Azureus Ares Galaxy DC++ Shareaza 321 150 (1) 145 104 45 38 420 - 199 72 15 22 153 - 73 27 5 8 Annual Run Rate (MM) SoftwareRank 123456123456 Mo Unique Visitors (2) 6MM Conversion (3) 50% Mo Downloads3MM Est Downloads (1) = 181MM Total P2P App Downloads = 900MM Downloads (MM) 1. Morpheus 2. Limewire 3. iMesh 4. BitComet 5. BearShare 168 129 114 45 27 Software Est Annual Run Rate (MM) Total P2P App Downloads = 600MM SourceForge.Net – P2P Downloads Download.com – P2P DownloadsLimewire.com – Site Downloads (1)Company published figure. (2)Comscore, April 2007 data. (3)Skyrider estimate. (4)Skyrider estimate accounting for multiple apps per user, multiple downloads per user, such as upgrades and multiple machines. There have been an estimated 1.5-2Bn P2P client downloads in last 5 years At an estimated 7 (3) downloads per user, results in approximately 250MM users
Page 4 P2P Market Sizing – Users and Searches Daily NAmer Gnutella Daily Global Gnutella Monthly Global Gnutella eDonkey (3) Total Activity Searches Unique Visitors Searches/Visitor/ Session 50MM (1) 13MM (1) 6 (1) 100MM (1) 26MM (1) 8 (1) 3Bn (1) 100MM (2) 8 (2) 3Bn 100MM 8 6Bn 200MM 8 += GnutellaeDonkeyTotal At 50% download completion rate on searches on these two networks, P2P files downloaded monthly is 1.2x than iTunes total paid download fulfillment since its inception in 2003. This Total activity analysis does not include Ares and BitTorrent.
Page 5 P2P Market Sizing – Benchmarking Activity Daily Gnutella Daily Yahoo (2) Multiple Gnutella/ Yahoo Top (3) Artist - AKON Top 5 Artists Top 25 Artists All Searches 297,774 790,528 2,310,004 100MM 24,100 59,218 166,554 65MM (1) 13x 14x 1.5x Monthly searches on eDonkey & Gnutella combined (6Bn) are 11% more than Yahoo! and Google monthly searches combined (5.4Bn) (1)Source: Comscore, April data. (2)Source: Overture keyword bidding tool, except for all searches figure which is Comscore. (3)Top Artists in this column is top Gnutella artists as ranked by Gnutella search volumes.
Page 6 Web Engagement Measures PVs/Usr/Mo Gaia Orkut MySpace Facebook Bebo Top 25 Avg Category Avg (3) 873 868 660 650 376 345 601 Social Networks Gaia FaceBook PlentyofFish MySpace Bebo Top 25 Avg Category Avg 1,403 793 785 587 512 1,260 764 12-34 Yr Old (2) Sites (1) PVs/Usr/MoSites
Page 7 P2P Search Marketing - Current P2P CTR < Web CTR
Page 8 Evolution of P2P Advertising User-centric experiences and business models Web-like advertising experience Standard ad-units Smarter, more compelling applications Data-rich, data-run and data-monetized No hidden users, no hidden activity, less hidden content WEB Ad. P2P Ad-based models
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