1. Chapter 11 Quick Links Slide 1 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Incorporating Newsletter Design Elements Advanced Microsoft ® Word 2003: Desktop Publishing

2. Chapter 11 Quick Links Slide 2 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Performance Objectives  Upon successful completion of Chapter 11, you will be able to define and create design elements such as a header/footer, table of contents, masthead, sidebar, pull quote, kicker, end sign, jump line, caption, and color, and incorporate them into newsletters.

3. Chapter 11 Quick Links Slide 3 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Desktop Publishing Terms  Caption Caption  Copyfitting Copyfitting  End sign End sign  Headers/Footers Headers/Footers  Jump line Jump line  Kicker Kicker  Masthead Masthead  Pull quote Pull quote  Scanner Scanner  Screening Screening  Sidebar Sidebar  Spot color Spot color  Table of contents Table of contents  Click a link to advance to the related slide. 

4. Chapter 11 Quick Links Slide 4 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Word Features Used  Borders and Shading Borders and Shading  Character spacing Character spacing  Color Color  Headers/Footers Headers/Footers  Line Spacing Line Spacing  Linking text boxes Linking text boxes  Microsoft Office Online Templates Microsoft Office Online Templates  Newspaper columns Newspaper columns  Paragraph spacing Paragraph spacing  Picture Picture  Picture editor Picture editor  Reading Layout view Reading Layout view  Styles Styles  Symbols Symbols  Text boxes Text boxes  Click a link to advance to the related slide. 

5. Chapter 11 Quick Links Slide 5 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Adding Visually Enhancing Elements  Enhanced newsletter elements include: table of contents headers/footers masthead pull quotes kickers sidebars captions ruled lines jump lines graphics, illustrations, and photos end signs

6. Chapter 11 Quick Links Slide 6 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Visually Enhancing Elements Footer Header Table of Contents Photo Pull Quote Masthead Sidebar Caption Jump Line End Sign Kicker

7. Chapter 11 Quick Links Slide 7 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Formatting a Newsletter  Using Columns: click Format, Columns.  Using Text Boxes: click Text Box button on the Drawing toolbar.  Using Tables: click Table, Insert.

8. Chapter 11 Quick Links Slide 8 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Microsoft Office Online Templates

9. Chapter 11 Quick Links Slide 9 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Microsoft Office Online Templates…/2  The templates were created using linked text boxes.  This method is efficient when you need to make adjustments for copyfitting.  Copyfitting: Fitting varying amounts of text or typographical enhancements into a fixed amount of space.

10. Chapter 11 Quick Links Slide 10 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Sample Newsletter Templates

11. Chapter 11 Quick Links Slide 11 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Headers and Footers  Header: Text repeated at the top of every page.  Footer: Text repeated at the bottom of every page.  May include information such as the: page number name of the newsletter issue or date name of the organization  Horizontal ruled lines are frequently placed in headers or footers.

12. Chapter 11 Quick Links Slide 12 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Reading Layout View  Optimizes reading text and increases legibility.

13. Chapter 11 Quick Links Slide 13 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Placing Headers/Footers on Different Pages  Click the Page Setup button on the Header and Footer toolbar to: create a unique header or footer on the first page. omit a header or footer on the first page. create different headers or footers for odd and even pages. create different headers or footers for sections in a document.

14. Chapter 11 Quick Links Slide 14 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Spot Color  Spot color: Using another color in addition to black as an accent color in a publication.  Using color always adds to the cost of a publication.  Spot color can be applied to such elements as: graphic lines graphic images borders background fill headings special characters end signs

15. Chapter 11 Quick Links Slide 15 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Spot Color…/2  You can also apply spot color to the background in a reverse text box or to a drop cap.  Variations of a spot color can be obtained by screening.  Screening: Decreasing the intensity of a color to produce a lighter shade.

16. Chapter 11 Quick Links Slide 16 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Sidebars  Sidebar: Information or a related story set off from the body text in a graphics box.  A sidebar can also include a photograph or a graphic image along with the text.  Frequently, the sidebar contains a shaded or screened background.  Sidebars can easily be created by creating a text box.

17. Chapter 11 Quick Links Slide 17 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Table of Contents  Table of contents: A list of articles and features and their page numbers.  Optional in a one- or two-page newsletter.  Needs to stand out from the surrounding information.  It must be legible and easy to follow.  Usually located on the front page in a lower corner.

18. Chapter 11 Quick Links Slide 18 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Pull Quotes  Pull quote: A short, direct phrase, statement, or important point formatted to stand out from the rest of the body copy.  Acts as a focal point, helps to break up lengthy blocks of text, and provides visual contrast.  Must be interesting, brief, and formatted to stand out.  Be consistent throughout the newsletter.

19. Chapter 11 Quick Links Slide 19 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Kickers  Kicker: A lead-in phrase or sentence that precedes the beginning of an article.  Usually set in a size smaller than the headline but larger than the body text.  Can be placed above or below the headline.

20. Chapter 11 Quick Links Slide 20 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating End Signs  End sign: A symbol or special character indicating the end of an article.  Use the same color as the accent color.  Some examples from the Wingdings and Webdings font selections include:         

21. Chapter 11 Quick Links Slide 21 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Linked Text Boxes  Word’s text box linking feature makes it easier to create articles that are continued on subsequent pages.  Allows text to flow from one text box to another even if the text boxes are not adjacent or on the same page.  If you add or delete text in one of the text boxes, the remaining text in the other text boxes adjusts.  You can establish more than one chain.

22. Chapter 11 Quick Links Slide 22 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating the Link 1.Click the first text box. 2.Display the Text Box toolbar. 3.Click the Create Text Box Link button. 4.Position the pitcher in the text box to be linked. Click once to complete the link.  Move between linked text boxes using the buttons on the Text Box toolbar.

23. Chapter 11 Quick Links Slide 23 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Jump Lines  Jump line: Text telling the reader that an article continues on another page or is being continued from another page.  Featuring the beginning of several articles on the front page increases the chances of attracting readers.  Must be distinguishable from surrounding text.  Commonly set in small italic type.

24. Chapter 11 Quick Links Slide 24 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Scanned Images  Scanner: Equipment that converts a photograph, drawing, or text into a compatible digital file format that can be retrieved into specific programs.  Five basic steps to scanning: 1.Scan the original and select the desired area. 2.Select the output type for final image. 3.Resize the image if desired. 4.Make other adjustments, such as color, contrast, and so on. 5.Finish the scanned image, by saving, copying, printing, or placing it in an application.

25. Chapter 11 Quick Links Slide 25 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Scanned Images…/2 .tif file format invented for scanning; may also save in.bmp,.gif,.wmf, or.jpg (or.jpeg) formats.  Edit images in Picture editor—photo editing software.  Click Insert, Picture, From File or From Scanner or Camera

26. Chapter 11 Quick Links Slide 26 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Captions  Caption: An accompanying description or explanation of a graphic image, illustration, or photograph.  Gives the reader an idea of what is going on, and may entice to read the corresponding article.  Use the Caption feature if elements have to be numbered.  If elements do not have to be numbered, position the insertion point below the element and then type and format the text.

27. Chapter 11 Quick Links Slide 27 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Masthead  Masthead: A list of persons contributing to the production of a newsletter and other general publication information.  Usually contains: company name and address publication schedule contributors’ names copyright information  Usually located on the back page.

28. Chapter 11 Quick Links Slide 28 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Additional Enhancements for Starting Paragraphs  Use a drop cap.  Set the first few words of the beginning paragraph in all caps.  Set the first line of the beginning paragraph in all caps.  Set the first word of the beginning paragraph in small caps.  Set the first line of the beginning paragraph in color.  Use a larger type size with more leading in the first line of the beginning paragraph.

29. Chapter 11 Quick Links Slide 29 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Understanding Copyfitting  To create more space: Reduce the margins. Change the alignment. Change the typeface, typestyle, or size. Reduce the spacing before and after paragraphs. Reduce the spacing between paragraphs. Turn on hyphenation. Condense the spacing between characters. Reduce the leading. Remove a sidebar, pull quote, kicker, or end sign. Edit the text.

30. Chapter 11 Quick Links Slide 30 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Understanding Copyfitting…/2  To fill extra space: Increase the margins. Change the alignment. Change font size. Increase the spacing between paragraphs. Adjust the character spacing. Increase the leading. Increase the spacing around the nameplate, headlines, subheads, text boxes, or graphic images. Add a sidebar, pull quote, kicker, end sign, graphic lines, clip art, photo, and so on. Add text.

31. Chapter 11 Quick Links Slide 31 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Styles for Newsletters  Create styles for repetitive formatting.  Save time, effort, and keystrokes.  Reinforce consistency from page to page as well as from issue to issue.  Style can be edited and any occurrence of the style is automatically updated.

32. Chapter 11 Quick Links Slide 32 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Saving as a Template  Saves time in creating future issues.  Delete all text, pictures, and objects that will not stay the same.  Leave the nameplate and all text, pictures, symbols, and so on, that will remain the same.

33. Chapter 11 Quick Links Slide 33 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Sending as an E-Mail Attachment  If your newsletter is a one-page document, you could scan it and save it with a.pdf (portable document format) extension and send it as an e-mail attachment.  PDF files are created using Adobe Acrobat software.  The PDF file format captures all of the elements of a printed document as an electronic image that you can view, print, and forward.

34. Chapter 11 Quick Links Slide 34 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. DTP Pointers  Use a header or footer to reinforce company or organizational identity.  Consistent formatting of a header/footer helps to establish unity in a publication.  You can edit text in Reading Layout view.  The table of contents must stand out from surrounding text, be legible, and have a consistent design from issue to issue.  Pull quotes should be brief and interesting and stand out from the rest of the text.  Create styles for repetitive formatting.

35. Chapter 11 Quick Links Slide 35 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. DTP Pointers…/2  Find out about copyright restrictions on any images you want to scan and request permission, if necessary.  Be consistent in the design, layout, and placement of the masthead from issue to issue.  Copyfitting adjustments are less noticeable when done uniformly throughout the whole document.  Saving a newsletter as a template saves time and keystrokes in the creation of future issues.

36. Chapter 11 Quick Links Slide 36 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review Borders and Shading dialog box Format, Borders and Shading Bullets and Numbering dialog box Format, Bullets and Numbering Clip Art task pane View, Task Pane, Other Task Panes, Clip Art task pane; Insert, Picture, Clip Art; or Insert Clip Art button on Drawing toolbar Columns Format, Columns; or Columns button on Standard toolbar Display Drawing toolbar Drawing button on Standard toolbar; or right-click on the Standard toolbar, select Drawing; or View, Toolbars, Drawing

37. Chapter 11 Quick Links Slide 37 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review…/2 Draw a text box Text Box button on the Drawing toolbar; or Insert, Text Box Edit Picture Right-click on picture, click Edit Picture at shortcut menu Format Object dialog boxSelect object, Format, Object Format Picture dialog boxSelect picture, Format, Picture Format Text Box dialog boxSelect text box, Format, Text Box Headers and footers View, Header and Footer, click Switch Between Header and Footer button to display header or footer pane Insert a column break Insert, Break, Column break; or press Ctrl + Shift + Enter

38. Chapter 11 Quick Links Slide 38 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review…/3 Insert a text box around selected text Select text, click Text Box button on Drawing toolbar Insert File dialog boxInsert, File Insert Picture dialog box Insert, point to Picture, click From File Insert special characters Insert, Symbol, select Special Characters tab Kerning Format, Font, Character Spacing tab, Kerning for fonts, enter specific amount of Points and above to be kerned

39. Chapter 11 Quick Links Slide 39 Performance Objectives Desktop Publishing Terms Word Features Used Adding Visually Enhancing Elements Formatting a Newsletter Creating Headers and Footers Using Spot Color Creating Sidebars Creating a Table of Contents Creating Pull Quotes Creating Kickers Creating End Signs Using Linked Text Boxes Creating Jump Lines Using Scanned Images Using Captions Creating a Masthead Using Additional Enhancements for Starting Paragraphs Understanding Copyfitting Saving as a Template Sending as an E-Mail Attachment DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review…/4 Link text boxes Select text box, click Create Text Box Link button on Text Box toolbar; or right-click on selected box, click Create Text Box Link, click inside other text box Paragraph spacingFormat, Paragraph Styles Format, Styles and Formatting; or click View, Task Pane, Other Task Panes, Styles and Formatting; or click Styles and Formatting button on Formatting toolbar; or click the Style list box on Formatting toolbar and click More Tracking Format, Font, Character Spacing tab, Spacing, Expanded or Condensed or Normal, enter point value in By text box