2 Special Features of Publications ArtBalloonBleedCaptionDropped CapRunning Headlines/FootersJumplinePull QuoteRulesSidebarText BoxWatermarkEnd markReverse text
3 ArtIllustrations and photographs used to convey meaning and add appeal
4 Balloon A circle or bubble enclosing copy in an illustration Often used in cartoons???
5 BleedA print effect in which a color, object or image appears to run off the edge of a page.
6 Caption Brief descriptive text accompanying an image or chart.. Can be in the form of a textbox or balloon.
7 Dropped Cap An enlarged character at the beginning of a paragraph Drops below the line of textGrabs the reader’s attention
8 Running Headlines/Footers Running text at the top and/or bottom of a document.Also called headers.Used for organization, page numbers, date, author, running title, etc.
9 JumplineLine which tells readers which page to refer to for the continuation of an article.Continued on B3
10 Pull QuotePlacementBetween columns with word wrapAlone in a column surrounded by white spaceRight justified in the last columnBeneath the headline as a deckQuotation taken directly from the body of the article.Used to draw attention.Often made larger than body text.
11 RulesHorizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.
12 SidebarSquare box filled with information related to the main story or to a completely separate article.
13 Text BoxContainer for text that can be placed and formatted independently of other text.Have borders that display when selected.Many have sizing handles that appear around the border to resize the box if needed.Some have a rotation handle that can be used to rotate the box
14 WatermarkA semitransparent image in the background of printed material
15 Endmark A symbol that indicates the end of an article or news item Symbols vary
16 Reverse TextText that is the opposite to what the reader is accustoed.Light text on a dark background.Often used in headlines to draw attention.Use sparingly!
17 Title and Heading Information Nameplate – banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto.A nameplate in anewsletter
18 Title and Heading Information – continued Masthead - contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the documentARTHUR OCHS SULZBERGER JR., Chairman JANET L. ROBINSON, Chief Executive Officer MICHAEL GOLDEN, Vice Chairman JAMES M. FOLLO, Chief Financial Officer R. ANTHONY BENTEN, Senior Vice President ROBERT H. CHRISTIE, Senior Vice President TODD C. McCARTY, Senior Vice President MARTIN A. NISENHOLTZ, Senior Vice President KENNETH A. RICHIERI, Senior Vice President, General Counsel & Secretary JOSEPH N. SEIBERT, Senior Vice President LAURENA L. EMHOFF, Vice President, Treasurer
19 Headings and Subheadings – Headings and subheadings use font sizes and styles to differentiate between main and subheadings; use a consistent set for each.Kicker – words positioned above a headline, usually as a lead-in or teaserKicker ExampleByline – name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
20 Headings & Subheadings - continued Deck – placed between a headline and an article to provide a segue between the headline and the body of the article (Remember – a kicker comes BEFORE a headline and the deck comes AFTER)Running headlines and footers – headers and footers used to indicate dates, page numbers, running titles
21 Body Body is the bulk of the publication; articles and news items. Paragraphs – use paragraph settings to adjust and control the space between paragraphs.Characters – use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personalityRules (lines) – used in varying weights and styles to add definition and organize the elements of a publication.
22 Table of ContentsList of contents of a publication