1. Sport In Australia By Thomas Morrissy, Robert Soh and Kayne Croft

2. Australia’s 2018/2022 World Cup Bid Video  http://www.youtube.com/watch?v=9obu naoJvOo http://www.youtube.com/watch?v=9obu naoJvOo

3. Effectiveness of the Video  Showcases Australia’s passion for sport  Diversity and multiculturalism  Urban Australia  Australia’s sporting culture  World Class sporting events

4. World Class Sporting Events  Olympics (1956, 2000)  Commonwealth Games (1938, 1962, 1982, 2006)  Australian Open  F1 Grand Prix  AFL and Rugby

5. Olympic and Commonwealth Games  Hosted six times  Won the most Commonwealth Games  Participated in every Olympics

6. F1 Grand Prix and Australian Open  Melbourne hosts both  Annual events  World famous

7. AFL and Rugby  Most popular sports in Australia  Rugby League (16 teams)  Rugby Union (15 teams)  AFL (18 teams)

8. Cricket in Australia  One of Australia’s most popular sports  Ashes against England every year  Cricket World Cup

9. Effective Visual and Critical Features  Great video shots  Informative  Interesting and captivating  Memorable slogan

10. Ineffective Visual and Critical Features  Objectively based  Gives altered information  Exaggerates Australia’s love for soccer  Touristy  Focus more on the country in general

11. Sport Attendance AFLA-League