1. 1 Oregon Brew Fest BMW Mercedes Mobile Sweepstakes Mark A. Smolinski Account Executive We turn action codes into mobile engagement on any mobile phone.

2. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 Mobile Sweepstakes Engage event attendees with fun, easy to enter sweepstakes Collect valuable user information for future marketing promotions Your brand at the center

3. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 Sweeps Entry Form – Configuration Options Header: Welcome or instructional text Logo and/or headline Clear or color background Up to 2 underlined links in text Rules & Regs, Privacy Policy, etc… Data entry form (up to 17 fields) Select from 14 pre‐defined fields Select up to 3 custom fields Any or all fields may be required Check boxes (up to 3) 2 customized opt‐in boxes 1 gated check box

4. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 Entrants Data Collection Options Available pre‐defined fields: First name Last name Email: Validated, must have ”@” and “.” Phone number: Validated for US formats Address 1 Address 2 City State: Drop down list Postal/Zip Code: Optionally validated for US format Company Title Country: If used, all validations are turned off Age: Birth date drop down list Gender Check boxes: 2 opt‐in boxes with any text: Can be used for ”subscribe” or ”send me more information” 1 gated check box: Must be checked for user to proceed. Can be used to require user to agree to terms and conditions or age verification Custom Fields: Up to 3 additional custom fields Can be used for picking which prize the user would like win, i.e. what game they would like to attend

5. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 Branded Thank You Page After form submission, the user is automatically redirected to the branded Thank You Page Featuring sponsor’s branding, product info & images, social media, and e- commerce links Enhance Thank You page with interactive content – Videos – Photo Flip Books – Store Finders – Product Galleries

6. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 User Experience: How To Download QR Reader Visit scannow.mobi Download the QR Scanner to Your Phone Launch the Scanner App Snap the Code Instantly Access Sweeps Entry Form

7. Copyright 2011-2012 Nellymoser, Inc. | Proprietary and Confidential | www.nellymoser.com | +1-781-645-1515 User Experience: How To Download Tag Reader Instantly Access Sweeps Entry Form Visit gettag.mobi Download the Tag Reader to Your Phone Launch the Tag Reader Snap the Code

8. 8 Thank You. Please contact me to learn more. Mark A. Smolinski mark@nellymoser.com