1. Short Sea Shipping 2012 The Role of Ports in Short Sea Shipping INTERNATIONAL CONFERENCE APRIL 2-3, 2012 ESTORIL-PORTUGAL

2. Agenda 1.Experience from European Projects of SSS in the Atlantic Area: a. Framework b. SMEs Perceptions (SSS and Ports) c. Roal Hauliers/Operators Perceptions (SSS and Ports 2.The New Role of Ports (in SSS)

3. Framework of European SSS Projects in the Atlantic Area

4. ATLANTIC AREA AREA of 856.420 square Km Heterogeneous population of 76.1 million with lower development rate compared to Central Europe The Atlantic Area ports remain strategic for Europe due to the natural accesses for trans- European commercial flows with origin or destination in Africa/America

5. Índice 1.Modelo de Gestão EU-27 SSS of goods by type of cargo for each sea region of partner ports in 2009

6. Inefficiency transportation in the Atlantic Arch: about 70% of imports and exports within the Atlantic Area have Europe as origin or destination, and the vast majority use only road haulage. Most of freight transported by sea belongs to big industrial companies, while SME’s continue using road haulage to transport cargo abroad. ATLANTIC AREA: FREIGHT TRANSPORT

7. SME’s: companies with less than 250 employees with a turnover < €50 million - are the essential backbone of the Atlantic Space economy. FACTS: 23 M. SMEs in the EU, which represents 98% of all Companies SME’s provide about 75 M. jobs In some key industries, such as textiles, construction and furniture – they represent 80% of all the jobs in the sector. SMEs as the backbone of the Atlantic Area

8. INNOVATIVE FEATURES (PORTS AS LEADERS) Partnership with Industrial Associations: to date, the Ports have been promoting the use of SSS services, but the local Industrial Associations participation has been quite limited. GOAL: Create synergies to achieve long term results. SSS is not a competitor to road haulage: Actions Plan to create strong links between Ports, SMEs, Logistic operators and Road haulers to improve the services provided to SMEs. EUROPEAN SSS PROJECTS IN THE ATLANTIC AREA CLOSER TO SMEs

9. Better knowledge of the freight and the obstacles to use SSS services Sustainable cooperation schemes between the Atlantic Arch ports, the private sector and other relevant bodies Improvement of the role of the Ports as drivers of regional development New business opportunities linked to the increase of SSS Improved freight accessibility due to the development of new short sea shipping services or complementary logistics services EUROPEAN SSS PROJECTS IN THE ATLANTIC AREA LONG TERM RESULTS FOR PORTS

10. For transport operators New multimodal transport alternatives, in agreement with EU requirements as regards pollution and safety. For SMEs Access to European market improvement by developing new SSS Routes Logistics services adapted to their needs. EUROPEAN SSS PROJECTS IN THE ATLANTIC AREA LONG TERM RESULTS FOR SMEs and OPERATORS

11. SMEs Perceptions

12. SMEs Perceptions of SSS SSS is about RO-RO services Lack of commercial information about SSS services from the contracted road haulers/logistic operators (focus on cost and time and not in solutions…) The decision of using a SSS solution depends on the proposal of the logistic/road transport operators, since most of them do not have a logistic department SME’s with logistic departments are opened to study new SSS clusters solutions (like ceramics and chemical industry)

13. Ports as a unique company: valued as global manager of the maritime services without worrying about its internal operation Ports should play an active commercial role in the supply chain (flexible costs/fit solutions) Lack of direct SSS Services in the Atlantic Coast SMEs Perceptions of Ports

14. Road Hauliers and Operators Perceptions

15. Operators/Road Hauliers Perceptions of SSS Use SSS services towards Mediterranean destinations mainly Express positive assess to proposals of new routes and services of SSS The need of cooperation or intermediation with ship operating companies as a main element to boost the use of SSS The offer of Intermodal Services should be provided by the Road Haulier and not by shipping operating companies SSS can be a driver for a better image of Road Hauliers

16. Valuation of competitive advantages that may provide the offer of SSS (Scale 5 points=maximum valuation) Operators/Road Hauliers Perceptions of SSS Costs Time More Services More Capacity New Markets

17. The need of a single point of contact with the Ports - one stop port- is considered as a relevant factor to ease intermodal operational: a personalized attention, both for the haulers and shippers. Commercial Support due to the lack of resources to provide complementary services, in terms of intermodal transport: need of commercial information about other routes, exchange with operators in third countries to develop business opportunities, groupage services, tracking services, etc… Operators/Road Hauliers Perceptions of Ports

18. Opened to set commercial alliances with the support of the Port Authority The need of Terminals improvement (time, control, advanced ICT and dedicated spaces) The Need of Taxes Reductions/Incentives for SSS users More Commercial Information and Promotion of SSS to incentive operators/road hauliers Operators/Road Hauliers Perceptions of Ports

19. In conclusion, PORTS – KEY ROLES in SSS -VALUE ADDED SERVICES -SHIP-SHORE OPERATIONS - ICT OPERATIONAL -DEDICATED TERMINALS FOCUS IN SUPPLY CHAIN - NETWORK IN THE SC SPATIAL -PROMOTORS OF SSS -SSS MANAGERS (ACTIVE ROLE IN SC OF SSS) COMMERCIAL

20. THE NEW ROLE OF PORTS IN SSS

21. “From an untouchable centre-stage position … to a more vulnerable one which is inter-related with the activities of others” FROM THE PAST Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270

22. TO PRESENT

23. 1st Intermodal Course of the 2E3S School in Portugal, 16th -18th April

24. LANDLORD REGULATOR OPERATOR - GEO-DIMENSION - COMMUNITY MANAGER ConservatorEntrepreuner Towards a New Role in SSS Facilitator PORT AS LOGISTIC/BUSINESS CENTRES (SUPPLY CHAIN/SSS MANAGERS) Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270

25. Towards a New Role in SSS Reference: Verhoeven, Patrick (2010) A review of port authority functions: towards a renaissance? Maritime Policy & Management: the flagship journal of international shipping and port research, 37:3, 247-270 FUNCTIONFACILITATORENTREPRENEUR Landlord -Mediator in Commercial B2B relations -Strategic Partnerships with other ports -Direct Commercial B2B negotiatios with port customers -Direct Investments in inland ports and other ports Regulator -Active Role in the setting of rules and regulations (co-operation) also provider of assistance with port community -Regulator role on tariff basis with differential charging options -Idem -Selling Expertise and Tools Outside the ports (on a regional scale) - Regulator role with commercial basis Operator -Regards the Performance of Private Services -Provides Specialised Commercial Services -Idem Facilitator -Provides Services in other ports SSS/SC Manager -Solve hinterland bottlenecks -Provide ICT services -Promotion and Lobbying -Training and Education -Idem Facilitator with more direct commercial activities

26. “Enterprise-Driver” & Leader of the global marketing of SSS Role of the Port Authority

27. © 2012 Thank You for your attention! Isabel Moura Ramos Business Development Management Isabel.ramos@portodeaveiro.pt