1. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Me-Go A conceptual captology design by Chika Ando, Andrea Kulkarni, Ken Rafanan, and Lori Takeuchi Design Challenge To design a mobile phone application that effectively motivates young students to achieve their goals. Time limit: 12 hours per person

2. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Me-Go Purpose Persuasive Purpose Persuade middle school aged kids to live a healthy lifestyle. Foster enjoyment of exercise and help youngsters make the connection between exercise and good health. Motivate youth to develop good eating habits and help kids make the connection between diet and good health.

3. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Me-Go User Description Middle school children who should be developing healthy lifestyle habits They are… Ages 11-14 Mobile phones users Using computers at school and/or home And... They have parents who have access to the Internet either at work and/or at home

4. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Features on wireless phone Synchronous voice communication Asynchronous text messaging Input what users eat Input exercise users do Pedometer functionality Clock Synchronize with a server

5. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 To begin with A user sets his weight, height, ideal sleeping time and “fitness challenge”, his target number of steps to walk. Daily User eats a meal and provides information on what he consumed to Me-Go. Me-Go's pedometer counts the number of steps a user walks; user inputs other exercise manually. The condition of users is synchronized with avatars on the virtual playground on the server. All kids can look at them and observe the condition of friends. Features/Functionality

6. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Ideation Snapshots Storyboards Brainstorming

7. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Ideation - Character Exploration

8. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 A Week in the Life with Me-Go Four other kids on Aditya’s Me-Go Team also use Me-Go to record their diet and exercise activity. At any point in the day, Aditya can view who’s walked the most steps so far today. Avatars representing other teammates appear on Aditya’s Me-Go when they are walking and their pedometers are engaged. On Saturday, Aditya logs onto www.mego.com to see how well he met his fitness goals for the week. He also compares his teammates’ performance against his own. On Sunday evening, Aditya visits www.mego.com on his home computer to enter in his weekly diet and exercise goals. This week, Aditya decides to limit his junk food intake to three servings, and walk at least one mile per day. Pizza or turkey sandwich for lunch? Aditya chooses the pizza, which he enters into his Me-Go. Mrs. Johri tracks her son’s entries from work, and calls Aditya to discuss his decision to eat pizza. Before lunch tomorrow, Me-Go will conveniently remind him to think twice about ordering pizza again. A built-in pedometer tracks Aditya’s steps all day long. Aditya also enters the half-hour of soccer practice he had after school and the two extra flights of stairs he climbed between second and third periods into Me-Go. At the end of each week, the team is awarded points for cumulative achievement among members. The goal is to outscore other Me-Go teams around the country. The Web site keeps records of past scores so that Aditya can track progress of both team and individual performances over the long run.

9. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Prototype of Me-Go

10. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Features/Functionality Fitness challenge and feedback A user sets fitness goals daily and weekly. Once a day, the Me-Go server sends a health tip of the day and feedback analysis to the user and his parents. Parents work and discuss with kids about their progress, or share the healthy lifestyle through having meals and exercise together. Teachers may provide physical activities or periodical events or competition to the class.

11. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Features/Functionality Eat Walk/ Exercise Action Input Kids/ Parents Pedometer/ manual input Server Calculation/ Analysis Feedback Kids Parents Teachers

12. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Theoretical Justifications Kairos: Me-Go identifies opportune moments to guide kid to make healthy decisions Convenience: Kids can enter in diet and exercise data on the spot Social Facilitation: Avatars and ability to view teammates’ step counts encourage kids to perform target behaviors Social Comparison: At Web site, kids can compare own performance with peers Motivators: – Competition: Kids compete to see who can walk the most steps – Cooperation: As a team, kids work together to beat other Me-Go teams, or to simply outscore their own team records – Recognition: Individuals and teams are publicly rewarded before the nationwide Me-Go community for meeting/exceeding goals

13. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 User Testing of Me-Go Concept Subjects – two seventh grade girls – neither owns a mobile phone but have friends who do Primary questions – Would a cartoon character avatar be persuasive? – Do middle schoolers set nutritional and fitness goals? Secondary Questions – What rewards would be motivating? – What types of messages would be persuasive?

14. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 User Testing Results Character – Rejection of our Me-Go character – Use of real people either parents or celebrities would be effective in encouraging and scolding users into action Goals – While these two middle schoolers try to eat right, they do not set goals centered around nutrition – Confirmation of our guess that middle schoolers do form goals around fitness Message – Negative reinforcement especially from authority figure would work even if automated Rewards – Subjects preferred rewards of games, music, and money

15. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Shortcomings of Me-Go Design Many middle schoolers do not have mobile phones. Current design assumes adequate signal coverage. Need for user input of food intake reduces convenience and increases potential for error on exact food intake. Also causes need for user training. Need for user input of exercise information reduces convenience and increases potential for error. Also causes need for user training. Users may be tempted to cheat to succeed.

16. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Expansion - What else is possible? Other form factors or ID possibilities – Food intake information input – system accepts information directly from school cafeterias as well as restaurants to automatically feed information on the specific meals ordered to the user's database. – Food intake information input – Alternatively, system could incorporate a camera, scale, and image recognition system to determine what the user has on her/his plate before and after eating to calculate the calories consumed. – Exercise information input – use GPS capabilities of mobile handsets to allow automatic calculation of distance traveled in when user is self- propelled. User only needs to input fashion of travel (e.g. bicycle, rollerblades, etc.) for the system to calculate caloric use. – Exercise information input – download information directly from user's body by constantly measuring the heartrate. This information could be combined with smartscale readings of body weight and body fat to arrive at a fairly accurate reading of daily caloric use.

17. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Expansion - What else is possible? Other features and interactions – Proactive encouragement of immediate exercise opportunities. System informs user when physical activity of interest is available. For example, “a pick-up basketball game is forming at your local gym” or “the park next to you has a highly rated two mile hike.” – Proactive encouragement of regular scheduled exercise opportunities. Me-Go reminds users when to sign up for exercise classes or sports teams.

18. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Next Steps in Me-Go Design Process Ethnographic study of target group to gather better information on habits and behaviors Iterative prototyping and user testing to test hypotheses and guide further product development – Test audio and visual messages for persuasiveness – Identify input method for optimal convenience – Build out web interface Begin discussions with potential telecom partners to identify salient technical and business requirements Identify appropriate opportunities for cross-marketing (e.g. sport apparel)

19. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Me-Go Summary Goal: Promote healthy lifestyle for middle school students Medium: mobile phone delivery of persuasive application making links between diet, exercise and good health apparent Methods: Kairos principle, Convenience, Social Facilitation, Social Comparison, Competition, Cooperation, Recognition Room to Grow: future product iterations increase Me-Go’s effectiveness as both an educational tool and a business platform

20. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Evaluation of Captology Design Project How well does the design idea fit into the realm of captology? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7

21. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Evaluation continued… How effectively did the presentation communicate? 0 1 2 3 4 5 6 7 How well does the document communicate? 0 1 2 3 4 5 6 7 Bonus Points How clever/insightful is the proposed solution? 0 1 2 3 4 5 6 7

22. Stanford University, Fall 2002 ED 225x - Persuasive Technology in Education www.captology.org Me-Go Chika Ando, Andrea Kulkarni, Ken Rafanan, Lori Takeuchi Slide #1 Additional Comments: Overall remarks or additional comments here