1. ONLINE MEDIA-BUYING STRATEGIES

2. Digital and TV make up 83.6% of time spent with media…

3. Online video consumption is up 90% since 2012 – lead by mobile…

6. SOCIAL MEDIA DISPLAY ADVERTISING PAID SEARCH VIDEO-AUDIO

7. SOCIAL MEDIA

8. 63% Facebook Users Who Engage on a Daily Basis 40 minutes Amount of Time Average Facebook User Spends on Facebook Daily

9. TYPES OF FACEBOOK ADS Page Post Engagement Page Likes Click to Websites App Installs

10. TARGETING Zip Codes DMAs Interests Behavioral Targeting 10, 25, or 50-Mile Radius Zip Codes

11. FACEBOOK EXAMPLES

12. SOCIAL MEDIA

13. Who is The Queen of Twitter? 55 MILLION FOLLOWERS

14. Who’s Next in Number of Followers? 53 MILLION FOLLOWERS

15. Types of Ads Tweet Engagement Follower Ads Website Click or Conversions App Installs

16. Targeting Zip Codes DMAs InterestsFollowers Keywords

17. DISPLAY ADVERTISING

18. Display Media Options - Targeting Re-TargetingBehavioralContextualGeographicDemographic

19. Targeting 10, 25, or 50-Mile Radius Zip Codes Counties

22. Banner Ads – Desktop/Tablet

23. Banner Ads - Mobile Expanding Banner Click to Play Video Banner Ad

24. VIDEO-AUDIO

25. TYPES OF VIDEO ADS Pre-Roll Video True View Video TARGETING 10, 25, or 50-Mile Radius Zip Codes Counties Interests Demographic

26. Pandora Examples

27. Digital Audio Ads Companion banner w/ audio spot Leave behind banner after audio spot

28. PAID SEARCH

29. SEM Terminology Search Engine Marketing (SEM) Paid Search (PPC) Paid Search Engine Optimization (SEO) Owned & Earned Local Search

30. Search Query Paid Ad Organic Results Local Listings Paid Ad Anatomy of Search Engine Results Page Paid Ad Organic Results Local Listings

31. Search Query Paid Ad Organic Results Local Listings Paid Ad How Does Paid Search Work? 1.Develop keyword list 2.Write ad text 3.Define bid strategy 4.Set campaign parameters 1.Geography 2.Budgets 5.Go live – auction based media

32. Registration

33. Workforce Training/Professional Development

34. Continuing Education/Personal Enrichment