1. Quick and Easy Library Mobile Services Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net

2. why mobile? 80% of Americans adults own a cell phone By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets 43% own MP3 players stats on iPad - 500,000 (+ watch Android tablets)

3. Jolie ODell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/

4. Even if you dont use a smart phone, recognize that your users do.

5. the great debate: mobile sites vs. apps

6. 10 steps to mobile on the cheap

7. #1: your website is your website mobile-friendly? find out at W3Cs mobileOK Checker create a mobile version of your homepage (or whole site) and a mobile services webpage too

8. is your website mobile-friendly? find out at W3Cs mobileOK Checker

9. create a mobile version of your homepage (or whole site) w/ only mobile-friendly services get advice at Mobile Friendly Library Websites by Fleur Helsingor at the University of California, Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile- websites.pdf)http://www.lib.berkeley.edu/digicoll/libraryweb/mobile- websites.pdf

11. #2: your catalog test catalogs mobile friendliness - PASS - SOPAC, Evergreen, Koha - FAIL - Innovative, Voyager, SirsiDynix see a pattern?

12. does your vendor offer a mobile add-on or application? cost/free? watch for feature & functionality loss

13. WorldCat (mobile app + mobile webpage)

14. #3: databases mobile apps and/or mobile-friendly pages - EBSCO (page) - Gale (app) - others check with all vendors watch for feature & functionality loss

16. #4: ebooks eAudioBooks: MP3s/DRM-laden formats eBooks: PDF, Mobi Overdrive eBook app who has missed the boat? check with all vendors

17. #5: reference text messaging - AIM hack, LibraryH3lp Twitter - send us a question with @SanJoseLibrary

18. IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk, etc.) web chat - nope

19. #6: social media Facebook - many mobile FB apps - post updates, photos, video, & events

20. Twitter many mobile Twitter apps post regular updates

21. #7: location-based services check-in sites - Foursquare, Gowalla(entries for library, tips, trips, contests) augmented reality browsers - Layar, Wikitude (campus or library tours, local history tours & scavenger hunts) Air Painter (contests, scavenger hunts) geo-location + data + fun

23. #8: tier two stuff: apps Boopsie - customized mobile library application (Santa Clara County Library) custom iPhone or Android app (D.C. Public)

25. tier two stuff: in-library services walk-in mobile message center (dok) library mobile charging stations library mobile media download stations

26. #9: marketing mobile market mobile with mobile start an opt-in list for library texts - group texting app textPlus buy ads in relevant apps (local, library- like) contests for signing up, mayorships, etc.

27. #10: supporting staff use of mobile ensure mobile access to email/calendar train staff on mobile access to library stuff encourage staff use of mobile to do work buy mobile devices for staff to use/train on 5 apps for every librarian to know: WorldCat, Aldiko, Google Translate, ThinkingSpace, & Foursquare

28. Questions? Sarah Houghton- Jan web: LibrarianInBlack.net Twitter: @TheLiB Facebook: Facebook.com/LibrarianInBlac k IM: LibrarianInBlack Skype: LibrarianInBlack email: LibrarianInBlack@gmail.com LibrarianInBlack@gmail.com