1. Piho & Ko Aigar Piho director Jüri 32a, Võru Estonia Tel; +3725056293 E-mail; tourism@piho.ee www.piho.ee

2. Specialisation Vacation in a farm Nature- and culture vacation Active tourism Seminars and meetings Vacation with family and children

3. Kiidi tourism farm Accommodation Holiday houses in Ala- Kiidi (Lower Kiidi) 40 beds Holiday house in Mäe- Kiidi (Upper Kiidi) 10 beds Catering Black sauna

4. Black (smoke) sauna Heritage – valued selection from the past In the sauna ancient Estonians- …gave the birth to children …washed themselves, went tothe sauna with whole family …smoked the meat

5. Nature- and culture vacation Hiking packages -walking -bicycling -skiing -on horseback -boat -snowmobile (snow scooter) Simman (folk party) Visits to the farms Concerts

6. Walking on the beaver dam

7. In the Rõuge valley by bicycle

8. Joy of skiing

13. C.Orff’s Carmina Burana (2004)

14. C.Orff’s MOON (2005)

15. Visiting the farmer

16. Trips to the kindred nations Trips to the Fenno- Ugric people Kiidi declaration Culture exchange Consulting Common projects

17. EHE products Hiking from village to village, from farm to farm (walking, skiing-, bicycling-, horseback-, sleigh) in Haanjamaa Trip on the trails of glacial – see and hear how the ice age has formed the landscape of Haanjamaa Bicycle tour on the southern border of Baltic Finns

18. Vision Haanja – Aluksne region will have the ecology and culture preserving tourism, which is sustainable in local circumstances and competitive ecotourism – ecotourism is responsible trave l ling, which supports the preservation of local natural and culture heritage and the well being of local people

19. Packaging is also a possibility how to “name a price” to nature and culture sights, to those “soft” values, for which there’s no money asked if sole services are sold. Therefore there is a possibility to use the earned financial and other means to help the preservation and maintenance of those values. Example: Haanjamaa matkakaart It is a visitor (consumer) card issued by the co-operation network of local tourism enterpreneurs for frequent visitors, the discount (5%) is offered for frequent customers from tourism products (services), with this those enterpreneurs have also taken the obligation to support the preservation of the culture and nature of the area (Haanjamaa)

20. Tourism product Packaging is the possibility for obtaining new markets, concentrating interesting nature- and cultural sights of the region and developing them into good offer. Local nature and culture are important attracting factors, to reach the customer group who is ready to pay for it. Rõuge - Haanja - Aluksne common tourism area and common products Helsinki Tallinn Riga

21. Owner of the product Owner of the product is the owner of package- product, compiled from sole services. Owner of the product is responsible for both contents of the product and also its conduction. NB! If the owner of the product sells package product to the end user, owner has also the role of tour operator. The activities of enterprise as a tour operator or travel bureau are listed in tourism law, allowed if there is a registration in register and presence of required escrow or guarantee

22. 1. SUBCONTRACTORS Providers of sole services – accommodation, transportation, activities etc. 7. ADMINISTRATION Invoices, payments 6. RESERVATIONS Reservations, telephone, fax, e- mail 2. PRODUCT DEVELOPMENT ­Packaging ­quality control 4. SALES / DISTRIBUTION Travel trading, travel bureaus, tour operators 3. MARKETING Booklets, announcements, internet 5. FINAL CONSUMER Main service of subcontractor Vacation packages Reservations Reservations, orders Payment to subcontractors Market demand Distribution Scheme of Tourism Products

23. Estonian Rural Tourism Organisation (ERTO) Training Marketing Travel guide Product development

24. Estonian Ecotourism Association (ESTECAS) Product development Ecological endurance Social endurance Tourist endurance

25. Thank you! www.piho.ee www.kiidi.ee