1. Unit 1: The UK Travel and Tourism Sector
Assignment 2

2. Yr11 Travel and Tourism Learning Intention: Key Words:
To outline the roles of the different types of organisation in the UK travel and tourism sector (P3)
To describe the different types of interrelationship between travel and tourism organisations (P4)
What Does Success Look Like?
ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
Key Words:
Interrelationships

3. Starter In pairs, try and explain the following terms: Private sector
Pair work!
Starter
In pairs, try and explain the following terms:
Private sector
Public sector
Voluntary sector

4. Private sector – owned and controlled by private individuals or shareholders. Main aim is to make profit by selling a large range of products to tourists. E.g. Thomas Cook, Merlin Entertainment, Virgin Atlantic Airways
Public sector – funded, and sometimes owned, by the government. Main aim is to provide a service. E.g. National Tourist Boards, Tourist Information Centres
Voluntary sector – charitable sector, not part of the government and do not exist to make profit. Aim to promote a particular viewpoint. E.g. National Trust, Youth Hostel Association

5. Roles of Organisations
Supplying products and services – e.g. Tourist Information
Making a profit – e.g. Alton Towers
Regulation – e.g. – Office of Rail Regulation
Promotion – e.g. Visit Britain
Supporting members – e.g. ABTA – The Travel Foundation

6. Independent work!
Task – P3 Criteria
Create a powerpoint presentation which focuses on the roles of organisations
When looking at the different roles of travel and tourism organisations you need to state whether it is domestic, inbound or outbound tourism
You will also need to give an example of a private, public and
voluntary organisation
Learning Intention:
To outline the roles of the different types of organisation in the UK travel and tourism sector (P3)

7. Roles of Organisations
Supplying products and services
Making a profit
Regulation
Promotion
Supporting members
All need to be include – one per slide
You need to give…..
A definition
An example of an organisation, stating whether it is private, public or voluntary
Refer to whether this organisation is linked to domestic, inbound or outbound tourism

8. Extension
Research Merlin Entertainments and find out the different types of organisations they work with, and the different services they offer
Produce a short report which details this information

9. Yr11 Travel and Tourism Learning Intention: Key Words:
To outline the roles of the different types of organisation in the UK travel and tourism sector (P3)
To describe the different types of interrelationship between travel and tourism organisations (P4)
What Does Success Look Like?
ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
Key Words:
Interrelationships

10. Interrelationships between Organisations
Working together
Common ownership
Why would it be beneficial for different organisations to have a partnership? E.g. hotel and travel companies?
Can you think of any companies which would be classified as ‘common ownership’?

11. Working Together
Often travel and tourism organisations will work together in order to:
Provide a better service to their customers
Receive greater protection for smaller, independent organisations
Influence government policy on important issues affecting the sector
Arrange discount packages and deals that will appeal to their customers
Raise awareness and promote the sector

12. Common Ownership
Interrelationships also exist where different brands or companies are owned and controlled by the same organisation. The major tour operators, for example, own their own hotels, airlines and travel agencies. This provides various benefits including:
The ability to control the quality of all the different products in the package
Offering value for money holiday packages in a price competitive market
Giving the customer a seamless holiday experience

13. Key Terms
Ancillary organisations – support travel and tourism. Offer tourists additional products and services that complement their main product e.g. buying a package holiday may also require travel insurance and car hire Tour operator – puts together different components of a holiday e.g. accommodation, transport, excursions and transfers. Produce brochures to distribute their packages

14. Domestic organisations
Meet the needs of tourists travelling around the UK, such as tour operators, accommodation and transport providers, visitor attractions and other support and ancillary organisations
Domestic tour operators arrange holidays and short-breaks in the UK for residents of the UK

15. Full-service scheduled airlines
Transport providers
Full-service scheduled airlines
Privately owned companies that operate to a timetable
Fly at a set time regardless of the number of passengers
Example: British Airways
Transport providers allow tourists to move around the country by road, rail or air….

16. Low-cost scheduled airlines
Transport providers
Low-cost scheduled airlines
Also known as ‘budget’ or ‘no frills’ carriers
Operate to a scheduled timetable, but often with reduced services and strict terms and conditions
Usually charge for additional extras
Examples: Ryanair, easyJet, Flybe and Jet2.com
Transport providers allow tourists to move around the country by road, rail or air….

17. Other e.g. cruise ships, barges, eco-lodges Guest accommodation
Hotels
Other e.g. cruise ships, barges, eco-lodges
Guest accommodation
Hostels
Campus accommodation
Accommodation Providers
Serviced apartments
Holiday villages
Self-catering
Camping parks

18. Visitor Attractions Natural Attractions Built Attractions
A natural feature of the environment
Mountains
Forests
Beaches
River and lakes
Built Attractions
Some charge an admission fee, others don’t
Country parks
Historic houses
Zoos
Theme parks
Why would you want to visit each of these places?
Visitor Attractions
Heritage Attractions
Conserve protect and celebrate historical and past traditions, events, ways of living and working
Castles
Stately homes
Heritage coasts and trails
CASE STUDY
Ironbridge Gorge
What do you know about Ironbridge?

19. Supporting Organisations
The UK travel and tourism sector is supported and developed by a range of different local, regional and national organisations:
VisitBritain
Visit Wales
Regional Tourism Boards

20. Outbound Organisations
You now need to research those organisations which fit within the ‘outbound’ sector and describe their roles:
Tour operators
Travel agents
Transport providers (ferries, eurostar, etc)
Supporting organisations (ABTA)
Look these up:
Key Terms
- Multiples
- Independents
- Bonded

21. P4 Assignment Inter-relationships between organisations
Produce a PowerPoint presentation completing the following task
There are two types of inter relationships
Working together
Common ownership
Working together - You need to state what working together is and the benefits
You will need to give examples of organisations which include domestic, inbound and outbound organisations (pg 14-15, 26)
Common ownership - You need to state what common ownership is and the benefits
You will need to give examples of organisations which include domestic, inbound and outbound organisations. (pg 14-15, 26-27)
CASE STUDY – You need to include a case study on Merlin Entertainments, describing the interrelationships between the companies involved within the organisation

22. Yr11 Travel and Tourism Learning Intention: Key Words:
To outline the roles of the different types of organisation in the UK travel and tourism sector (P3)
To describe the different types of interrelationship between travel and tourism organisations (P4)
What Does Success Look Like?
ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
Key Words:
Interrelationships