1. Srinivas Gopal-GM Marketing VAS Entertainment from 6 Inches

2. Which screen is the “biggest”? Mobile Phones -- 4 BILLION (2009 Forecast). 310 MM+ in India growing @ about 19% PCs -- 850 million 22 MM in India growing @ 11% TVs -- 1.6 billion (estd) *Estd. 110 MM in India growing @ 10% * TNS Market Research, 2007

3. VAS Services Across the Spectrum TIME EXPERIENCE

4. Idea VAS Services : Many Industry Firsts

6. Idea Fresh Box Office The Galleria Music Café Games Station My Gang Fun Services

7. !dea brings to you

8. Path Breaking initiative in Made- For-Mobile Entertainment Audience Interactivity Audience Connect

10. CRM (Demographic, Geographic & Psychographic Information) Subscriber Master Events Automated Data Extraction Payments Analytical Reporting UsageVAS SMSWAPVoiceVideoUSSDInternetApplication Web based API Ad Aggregator 2Ad Aggregator 3 Ad Aggregator 2 Single Ad Interface Platforms that create advertiser value

11. M-Wallet Collection Banks Security C Care Post Office MFIs Platform ServicesSubscriber ServicesPayment Services Retail Merchants Remittances mPayments Mobile Commerce Big Picture: Payments, Banking and Money Services form part of the ecosystem

12. Idea VAS – Key Drivers Innovative Pricing Strategy VAS across segments Increase data penetration Localization of Content & Portals Make VAS key to acquisition, retention & increase ARPU Pay Per Day / Per Month Youth, Women & Business Telugu Voice/WAP portal Internet, WAP, MMS & Email

13. The Future is Mobile Infotainment….. srinivas.gopal@idea.adityabirla.com