We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byAubrey Elletson
Modified about 1 year ago
© 2009 IBM Corporation1 Telco, media, entertainment and consumer electronics companies face an overlapping set of challenges and opportunities Companies have strategic alternatives to consider through innovation, collaboration and insight Growth in new services will continue to have unexpected consequences Value shifts continue to be significant among content, distribution, and device industries
© 2009 IBM Corporation2 Media and Telecommunications industries continue to fragment with winning and losing segments becoming clearer Sources: Veronis Suhler Communications Forecast, PwC Global Media Outlook 2009 – 2013, IBM Analysis US Media Projected Audience and Revenue Growth Size of bubble = 2008 revenues Industry Challenges Ad-supported new distribution platforms not offsetting analog losses Consumer behavior outpaces suppliers Contention between audience fragmentation and quality programming Value shifts to device manufacturers as connected services become the norm Home Video Newspaper Pay TV Online Advertising Video Gaming Radio Magazine Consumer Book Box Office Broadcast TV Music -15% -10% -5% 0% 5% 10% 15% -15%-10%-5% 5%10%15% 2008 – 2012 (E) Revenue Growth 2008 – 2012 (E) Time / User Growth 25% Mobile Advertising Pay TV Advertising
© 2009 IBM Corporation3 Media and Telecommunications industries continue to fragment with winning and losing segments becoming clearer Global Telecommunications Projected Penetration and Revenue Growth Mobile Content Mobile Broadband Fixed Broadband M2M Fixed Voice -10% 10% 20% 30% -5% 0% 5%10%15%20%35% (E) Revenue Growth 2008 – 2012 (E) Penetration Growth Mobile Voice and SMS IPTV Size of bubble = 2008 revenues Sources: iDATE, PwC Global Media Outlook 2009 – 2013, IBM Analysis Industry Challenges Service/device saturation and competition from low cost or free alternatives Maintaining wireless ARPU while growing broadband, adjacent, and vertical services Investments seem to undervalue the threat of IP players
© 2009 IBM Corporation4 Unique monthly visitors grew from 475,000 to 55 million in the last 18 months Twitter Revenue to date = $0 “Twitter has had the single greatest impact on making or breaking a movie since the advent of television.” Michael Lynton, CEO Sony Pictures Growth of new services are creating some unexpected consequences Sources: Economist Media Convergence, MPAA Movie Analysis, web site searches, IBM Analysis Traffic is exploding…. Revenue is minimal…. The impact is real….
© 2009 IBM Corporation5 Hulu has more monthly unique viewers than the top two largest US cable operators combined Traffic is exploding…. Online revenues/thousand viewers estimated at 1/10 th of Broadcast Revenue is minimal…. “An entire generation is growing up, if we don’t figure out how to change their behavior so it respects copyright and subscription revenue on the part of distributors, we’re going to wake up and see cord cutting.“ Steve Burke, COO Comcast Source: D7 summit, CTAM 2009 Summit, UBS Pay TV analysis, LA Times, IBM analysis Growth of new services are creating some unexpected consequences The impact is real….
© 2009 IBM Corporation6 Traffic is exploding…. Skype 2008 revenues ~ $550M Skype has 8% volume share, but less than 1% of revenue The impact is real…. In 2008, Skype, Ltd. became the world’s largest provider of international voice, with 33 Billion minutes Source: TeleGeography, Financial Times, Wired Magazine, IBM analysis “Google is saying it wants to be the world’s communication hub, and hundreds of companies — ranging from mobile phone operators to Skype to Microsoft better be listening.” Wired Magazine Growth of new services are creating some unexpected consequences Revenue is minimal….
© 2009 IBM Corporation We will discuss alternative strategies around innovation, collaboration and insight during the next two days 7 Innovation Insight Collaboration Develop programming content to align costs with consumer willingness to pay Acquire content to protect existing distribution assets Create flexible pricing and distribution models to match consumer preferences Source: IBM analysis Succeeding in the new economic environment
© 2009 IBM Corporation We will discuss alternative strategies around innovation, collaboration and insight during the next two days 8 Innovation Insight Collaboration Create product/ service exclusivity Create apps platform for innovation and value creation Incorporate use of shared services within and across an organization Enable cross-device content portability DECE Source: IBM analysis Succeeding in the new economic environment
© 2009 IBM Corporation We will discuss alternative strategies around innovation, collaboration and insight during the next two days 9 Succeeding in the new economic environment Innovation Insight Collaboration Maximize transaction intelligence Focus on personalized, self programmed experience Outsource idea generation Source: IBM analysis
U.S. Entertainment Industry: 2006 Market Statistics MPA Worldwide Market Research & Analysis.
ONLINE CONTENT AND MEDIA Chapter 10. Learning Objectives Identify the major trends in the consumption of media and online content Discuss the concept.
E-commerceEssentials Kenneth C. Laudon Carol Guercio Traver first edition Copyright © 2014 Pearson Education, Inc.
A Network View of Netflix How Partners, Competition, and Opportunities Dictate Strategy.
SEMINAR ON Internet Protocol Tele Vision ( IPTV).
– Interesting concepts re: “real-time TV” – Interesting point about where there are dominant players (either on content or brand). I wouldn’t quite parse.
Michael Porter, 5 Forces Mark Fielding-Pritchard 1mefieding.com.
Implications of E(verything) over IP Robert Pepper Chief, Policy Development Federal Communications Commission TTI/Vanguard April 2005.
0 Annet Aris SVIAZ-Expocomm Day of Mass Communication May10, 2011 Strategic outloook for media: technology, economy, content Copyright 2011 Annet Aris.
Communications & Data Services The Evolution of Communications Cathy Avgiris EVP/GM May 10, 2012.
FUTURE OF TV? 2006 Future of Television Forum NYU Stern School of Business John Rose November 14 th, 2006.
ELC 200 Day 19. Agenda Questions? Assignment 6 Corrected Good results Assignment 7 Will be posted in a week or two. Ecommerce Initiative Framework paper.
Overview of Sony Pictures Television Networks Materials Presented to Sony Corporation’s Board of Directors July 18, 2011.
© Copyright Yankee Group Research, Inc. All rights reserved. Camille Mendler Vice President Telecommunications Strategies
Everything or zero? Triple Play Symposium Gary Kim
1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.
‘The NBN Will (Not) Be Televised: Internet, Mobile Media, and the Future of the Audiovisual’ Converging on an NBN Future: Content, Connectivity, and Control.
Introduction EMI music group was established in 1931 when Gramophone Company merges with Columbia Graph phone to form Electric and Musical Industries.
Overview of Sony Pictures Television Networks and Indian Regional Channels Opportunity Materials Presented to Sony Corporation’s Board of Directors July.
Digital TV Interactive TV T-Commerce Convergence of Internet, Broadband, and Television Technology DEFINITIONS.
VSS Communications Industry Forecast Now with Data and Analysis by Both Revenue Stream Sector & Industry Sector.
Future value creation in the mobile operator business INFOBALT conference “Information Society 2003” 21 October 2003 Darius Masionis CEO and Chairman of.
ELC 200 Day 20. Agenda Questions? Assignment 7 will be posted by next class Ecommerce Initiative Framework paper Due Dec 1PM initiative framework.
Keeping on Top of Technological Trends and Uses of Existing Technology Daniel L. Appelman Heller Ehrman LLP.
1 2004 Level 3 Communications, Inc. All Rights Reserved. Kevin J. O'Hara, President & COO Level 3 Communications.
Chapter 1 Enhanced Version Overview of E-Commerce Framework Exhibits/Tables October 21, 2000.
MarketsandMarkets Presents M Commerce Market worth $467.3 Billion in 2019
E-commerce 2013 Kenneth C. Laudon Carol Guercio Traver business. technology. society. ninth edition Copyright © 2013 Pearson Education, Inc.
DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.
Chapter 10 Online Content and Media. YouTube and the Emerging Internet Broadcast System (IBS) What types of online videos have you watched online, and.
Basic facts - Source: Statistical Office of the Republic of Serbia & RATEL.
Copyright 2004 Frost & Sullivan Confidential1 The Changing Telecommunications Landscape Fixed Mobile Convergence Growth Partnership Subscription 2004 July.
Technology Disrupts Media. Technology has changed the way we: Acquire and process information Voice and debate opinions and beliefs Take civil or economic.
E-commerce 2015 Kenneth C. Laudon Carol Guercio Traver business. technology. society. eleventh edition global edition Copyright © 2016 Pearson Education,
1© Nokia Siemens Networks 2011 To change the document information in the footer, press [Alt + F8] and use the „Nokia_Siemens_Networks_–_Change_Document_Information“
Online Intelligence Solutions HOW CAN BIG DATA ANALYTICS HELP THE MEDIA BUSINESS? Mathieu Llorens – CEO – AT Internet Futur Media – June 27th Moscow.
Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com
ECommerce Framework - Part 2 CPS 181s Jan 14, 2003.
E-commerce: Digital Markets, Digital Goods Chapter 10 Video Cases Video Case 1: Deals Galore at Groupon Video Case 2: Etsy: A Marketplace and Community.
DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns.
How Gaming will become a Billion $ business in India Siddhartha Roy COO – Hungama Digital Media.
Convergence: Consumers and Opportunities for Mobile Media Thomas Ryan 3GSM World Congress Government Mobile Forum Barcelona, 13 th February 2007.
An agreement between two or more individuals or entities stating that the involved parties will act in a certain way in order to achieve a common goal.
INTRODUCTION TO NEW MEDIA DR. BURÇE ÇELİK. THE NEW NEW MEDIA Words and photos were new on the net, now videos, news feed, RSS, apps are there. New hardwares.
© Copyright IBM Corporation 2009 IBM Global Business Services Innovation driving strategic choices for P2P Saul Berman Global & Americas Leader, IBM Strategy.
Impact of New Technologies October We are seeing the start of an OTT world OTT - Delivery of video content over IP, typically on open networks,
Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.
CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.
The Importance of Technological Convergence for Institutions & Audiences The Importance of Technological Convergence for Institutions & Audiences.
E-commerce 2015 Kenneth C. Laudon Carol Guercio Traver business. technology. society. eleventh edition Kenneth C. Laudon Carol Guercio Traver business.
© 2017 SlidePlayer.com Inc. All rights reserved.