1. Riding the Mobile Gold Rush: Leveraging Cloud Data Across Multiple Mobile Platforms Bruno Terkaly Senior Developer Evangelist Microsoft Corporation bterkaly@microsoft.com http://blogs.msdn.com/brunoterkaly

2. How to enjoy the next 40 minutes Let’s be clear – Scale matters How to support millions of mobile users How to consume massive Amounts of data from multiple devices.

3. Further Information

4. IT Is changing There are at least 4.5 billion mobile devices out there There could be a trillion Internet connected devices by 2015

5. IT Is changing Smart phones are becoming as powerful as PCs

6. IT Is changing 82% of U.S. adults are now active cellphone users 43% now have apps on their phones

7. IT Is changing 24% of the U.S. adult population actively uses apps Social Networking Games Music Organization Lifestyle Sports Searching Travel Weather

8. IT Is changing How often are apps used? 1 in 4 use their apps for more than 30 minutes per day Nearly 2 in 3 said they use their apps daily

9. IT Is changing Laptops consume about a gigabyte of wireless data capacity each month per user The amount of data consumed is exploding

10. IT Is changing Advanced smart phones consume several hundred megabytes IT will need to better manage and interact with a growing number of connected devices in a secure manner Mobile Internet traffic will overtake fixed Internet traffic in the next couple of years

11. IT Is changing Other trends Social Computing Social Analytics

12. IT Is changing This is an unprecedented scale A big challenge to mobile app developers

13. Stop the this slide show. Let’s talk about cloud support for mobile next…