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February 2009 TOYOTA MOTOR CORPORATION Jim Sakaguchi General Manager Oceania, Middle East & Southwest Asia Marketing Division.

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Presentation on theme: "February 2009 TOYOTA MOTOR CORPORATION Jim Sakaguchi General Manager Oceania, Middle East & Southwest Asia Marketing Division."— Presentation transcript:

1 February 2009 TOYOTA MOTOR CORPORATION Jim Sakaguchi General Manager Oceania, Middle East & Southwest Asia Marketing Division

2 1 1 Global Automobile Market 1. Global2. US 3. Europe (except Russia) 65.8 68.2 71.8 69.1 0 20 40 60 80 Million units ’05’06’07’08 Estimation 17.5 17.1 16.5 13.3 0 5 10 15 20 25 Million units ’05’06’07’08 Estimation 19.5 19.8 20.4 19.1 0 5 10 15 20 25 Million units ’05’06’07’08 Estimation

3 2 1 Global Automobile Market 4. BRICs5. Middle East 10.6 12.8 15.7 17.2 0 5 10 15 20 ’05’06’07’08 Estimation 0.9 1.0 1.3 1.5 0 0.4 0.8 1.2 1.6 Million units ’05’06’07’08 Estimation Million units Emergency countries incl. Brazil, Russia, India & ChinaGCC + Lebanon, Jordan, Syria & Yemen

4 3 2 Sales Volume by Manufacturer 1 2 3 4 5 GM Toyota Ford VW Hyundai 9.09 8.81 6.50 5.79 4.03 2006 1 2 3 4 5 GM Toyota Ford VW Hyundai 9.37 6.34 6.16 4.17 2007 (million units) * Toyota = Toyota, Lexus, Daihatsu & Hino 2008 1 2 3 4 5 Toyota GM 8.97 8.36 VW Hyundai 6.23 (4.15) Ford (5.40) (Forecast)

5 4 3 Sales Volume (Toyota & Lexus) 1. Global2. Middle East 7,267 7,922 8,429 7,996 0 2,000 4,000 6,000 8,000 10,000 x1,000 units ’05’06’07’08 301 377 451 548 0 100 200 300 400 500 600 x1,000 units ’05’06’07’08 GCC + Lebanon, Jordan, Syria & Yemen

6 5 4 Toyota’s Outlook of Middle East Automobile Market  The market is in an adjustment phase and is expected to make a moderate growth by 3 to 5% in 2009.  The market recovery is expected to start in the second half of 2009, and we are prospecting a steady growth again in 2011. > Governments in GCC countries are possessing surplus finance treasury due to high oil price in the past few years, and announcing aggressive 2009 annual government budgets. (’09 Annual expenditures: Saudi Arabia +16% and Oman +11% vs. ’08) The above will positively affect regional economy including Lebanese market. The population in the region is surely increasing, especially the population of the people who can acquire driving licenses is expected to increase rapidly. The inflation in Middle East is starting to cool down with the effect of weak Euro and so on. The economy of US and Europe is expected to hit the bottom and make a recovery in the second half of 2009 due to the massive provisions of each government.


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