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The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits.

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Presentation on theme: "The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits."— Presentation transcript:

1 The Status of Technology Today (in 30 min) AmeriCorps National Best Practices Conference May 6, 2009 Galen Panger, Google for Non-Profits

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3 Googles mission Organize the worlds information and make it universally accessible and useful.

4 Agenda Trend 1: Social media Trend 2: Cloud computing Trend 3: Measuring results

5 AmeriCorps National Best Practices Conference Trend 1: Social media

6 Whats social media? Social media New media Social networking Web 2.0 Viral video Mashups Feeds Streams Conversation?

7 The implicit values of social media Favors: o Sharing and re-sharing o Openness and transparency o Participation and re-mixing o Immediacy o Directness, authenticity Disfavors: o Hierarchy o Intermediaries Snags: o Privacy o Copyright

8 U.S. Senator Claire McCaskill asks: What should our priorities be for the Subcommittee on Contracting Oversight? Invite meaningful participation: Google Moderator

9 Listening to social media Traditional media

10 Listening to social media Newer media

11 Listening to social media All-the-rage media

12 Google Reader: Your listening hub Follow all of the influential blogs in one place Subscribe to RSS feeds Shared items on your blog

13 Simple monitoring with Google Alerts

14 More ways to listen: Google Insights for Search

15 Google Insights for Search

16 Starting a conversation: Blogger Easy publishing Complete control over look and feel Custom domain mapping Embed photos and videos, shared items and more Allow comments and followers

17 Tools you can add to your blog

18 More social tools for your blog/site: Friend Connect

19 Broadcast your cause: YouTube Custom YouTube channel with your branded banner and increased upload capacity Listing in non-profit category and in promoted video areas Google Checkout badge to increase donations (US/UK only)

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21 Simple video recording and uploading

22 Drive traffic to your site: Google Grants Place your nonprofit ad next to Google search results Extend your message to target audiences on target issues Recruit donors and supporters Respond rapidly to developing issues Our online contributions have quadrupled, and our website sign-ups have increased ten-fold. - AdoptADoctor.org

23 Old-school but still useful: Google Groups Discussion groups o Web pages o File upload Mailing lists newsletters Subscribe to our newsletter

24 Organize: Google Maps

25 Illustrate: Google Maps

26 My Maps: Personal maps

27 How to put the map on your site Personalize the map to your liking Copy and paste the code into your site More mapping ideas:

28 AmeriCorps National Best Practices Conference Trend 2: Cloud computing

29 Whats cloud computing?

30 Collaborating like its 1999: Pain and frustration Rachel John Bob Sally Version 1.1 Version 1.2 Version 1.3 Version 1.4 Revision 1.0 John Bob Sally Version 2.1 Version 2.2 Version 2.3 Revision 2.0 ???

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32 Google Apps Easy collaboration Everyones on the same page Maintain your own.org addresses Import and export documents in common formats Offline access Free Gmail Calendar Documents Spreadsheets Forms Presentations Sites

33 Gmail with your.org addresses

34 Shared calendars

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36 Create and edit documents

37 How to share

38 Spreadsheets for data entry

39 Forms for surveys, RSVPs and data entry

40 Spreadsheets: Auto-summaries Charts and graphs created for non-paragraph questions

41 Presentations April 22, 2009

42 Google Sites for internal sites/wikis Coordinate your internal teams for important projects and events Embed documents, spreadsheets, presentations, photos, videos, etc. Invite your team members to update the site with their info

43 Get it all on the go

44 AmeriCorps National Best Practices Conference Trend 3: Measuring results

45 Google Analytics Detailed metrics: Number of visitors Where they live Languages they speak Top referring sites Top search keywords Top pages Best/worst performing pages Bounce rates

46 Identifying pages in need of improvement

47 Easily monitor the performance of your videos over time View your audience demographics See video hot spots where users respond YouTube Insight

48 Thanks!


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