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Education UK Exhibition November 2009 East India Briefing.

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Presentation on theme: "Education UK Exhibition November 2009 East India Briefing."— Presentation transcript:

1 Education UK Exhibition November 2009 East India Briefing

2 East India – geographical area

3 East India: States and key Cities West BengalKolkata Durgapur Asansol Siliguri JharkhandJamshedpur Ranchi BiharPatna OrissaBhubaneswar/Cuttack North-EastGuwahati Shillong Aizawl Tezpur SikkimGangtok

4 Undergraduate:20% Postgraduate:75% Other: 5% East India: Market size by level

5 East India: Popular Subjects Business Studies (Finance, Accounts, MBA) Information Technology (Computers, Electronics) Engineering Science & Technology (Biotechnology) Media & Communications Hospitality & Tourism Management English Literature Law Economics

6 East India: Market Trends Increase in interest in studying in the UK as evidenced by the latest visa figures There have been teething problems with the new Tier 4 system Several career fairs and education fairs – both local and by competitor countries. (US Education week starting 16 November) Bhubaneswar in Orissa is emerging as an education hub for the region. (New IIT and Central University)

7 East India: Promotion for the Exhibition Slogan contest in our target schools, Classes 11 & 12 E-flyers sent out to our database of students, library members and IELTS exam candidates. Posters and flyers sent out to schools and colleges, agents and popular hang-outs. Media adverts and radio spots every day for one week preceding the exhibition. Taj Bengal is sending out flyers to its corporate database. Publicised during our weekly briefings in-house Billboard opposite the venue. Showcasing a study bedroom as an innovative way to interest media and visitors – press releases have highlighted this. Mobile sms marketing and web banners on popular portals.

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