Presentation on theme: "Education UK Exhibition November 2009 East India Briefing."— Presentation transcript:
Education UK Exhibition November 2009 East India Briefing
East India – geographical area
East India: States and key Cities West BengalKolkata Durgapur Asansol Siliguri JharkhandJamshedpur Ranchi BiharPatna OrissaBhubaneswar/Cuttack North-EastGuwahati Shillong Aizawl Tezpur SikkimGangtok
Undergraduate:20% Postgraduate:75% Other: 5% East India: Market size by level
East India: Popular Subjects Business Studies (Finance, Accounts, MBA) Information Technology (Computers, Electronics) Engineering Science & Technology (Biotechnology) Media & Communications Hospitality & Tourism Management English Literature Law Economics
East India: Market Trends Increase in interest in studying in the UK as evidenced by the latest visa figures There have been teething problems with the new Tier 4 system Several career fairs and education fairs – both local and by competitor countries. (US Education week starting 16 November) Bhubaneswar in Orissa is emerging as an education hub for the region. (New IIT and Central University)
East India: Promotion for the Exhibition Slogan contest in our target schools, Classes 11 & 12 E-flyers sent out to our database of students, library members and IELTS exam candidates. Posters and flyers sent out to schools and colleges, agents and popular hang-outs. Media adverts and radio spots every day for one week preceding the exhibition. Taj Bengal is sending out flyers to its corporate database. Publicised during our weekly briefings in-house Billboard opposite the venue. Showcasing a study bedroom as an innovative way to interest media and visitors – press releases have highlighted this. Mobile sms marketing and web banners on popular portals.