Presentation on theme: "Education UK Exhibition February 2010. Evenings programme 1900Welcome by Kartar Singh 1905Trends and Exhibition update: Suchita Gokarn 1925Regional updates:"— Presentation transcript:
Education UKs role in marketing and promotion Promotions in key schools and colleges In-house briefings at all BC and BL cities Exhibitions Market development in second / third cities- Outreach activities/Student presentations Deliver the Education UK Partnership India menu of services Initiatives for India Partnership members -Inward Missions -Knowledge Based Seminars Agents Activities- certification, exhibitions, newsletter E-marketing initiatives: web chats, E-newsletters Virtual Exhibition
India : Headlines HRD ministers visit to the UK-an update paper Cancellation of the Hyderabad Exhibition 44 deemed university have been de-recognised Suspension of Tier 4 visa issuance in VFS North India New competitors – Japanese fair visited India-Chennai, Hyderabad and Delhi
Student visa application refused (Oct 08 – Sept 09)
Education UK February 2010 Exhibition: publicity Pre-exhibition visits made by staff to leading schools, colleges Over 10,000 flyers distributed across the three exhibition cities More than 1200 posters displayed at schools, colleges Advertisements released in leading national & local newspapers Web advertising campaign E-flyers sent to a large student database across the three cities Press mentions in leading dailies Mobile (SMS) text messaging campaign done in 9 locations across India targeting- 6,00,000 users
Education UK February 2010 Exhibition: logistics Exhibition Timings Chennai & Bangalore 2.00 pm - 7.00 pm Pune 1.00 pm – 7.00 pm No Entry fee charged Security : Badges, your valuables & Emergency cards Stand Assistants: optional (nos at stand restricted to 4) Mission Leader: Oliver Fortescue, University of Westminster Travel Agent : Kuoni Destination Management
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