Presentation on theme: "Education UK Exhibition November 2009. Education UKs role in marketing and promotion Promotions in key schools and colleges In-house briefings at all."— Presentation transcript:
Education UKs role in marketing and promotion Promotions in key schools and colleges In-house briefings at all BC and BL cities Exhibitions Market development in second / third cities- Outreach activities/Student presentations Deliver the Education UK Partnership India menu of services Initiatives for India Partnership members -Inward Missions -Knowledge Based Seminars Agents Activities- certification, exhibitions, newsletter E-marketing initiatives: web chats, E-newsletters
Student visas issued-regional breakup There has been a 73% growth in the no of student visas issued over last year. Highest growth ever recorded.
Student visa application refused (Oct 08 – Sept 09) The refusal rates are NI & EI: 17.3% WI: 21.6% SI: 23.2% All India: 20.8%
Education UK November 2009 Exhibition: publicity Pre-exhibition visits made by staff to leading schools, colleges Over 28,000 flyers distributed across the six exhibition cities More than 2000 posters displayed at schools, colleges Hoardings in strategic locations along with outdoor advertising Advertisements released in leading national & local newspapers Web advertising campaign E-flyers sent to a large student database across the six cities Press mentions in leading dailies Mobile (SMS) text messaging campaign done in 30 locations across India targeting- 5,30,000 users
Education UK November 2009 Exhibition: logistics Exhibition Timings Entry fee charged only in Delhi Security : Badges & your valuables Stand Assistants: optional (nos at stand restricted to 4) Mission Leaders: Mumbai and Kolkata : Nancy Cooke, Liverpool Hope University Kochi: Louise McCarthy, University of Leeds Coimbatore: Elinor Raw, Swansea University Delhi and Vadodara: Mark Blakemore, Roehampton University, London Travel Agent : Kuoni Destination Management