1. Social Media Monitoring https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

2. Social Media Managing Social Media 1 There is an increasing trend towards using Social Media monitoring tools that allow marketers to search, track, and analyze conversation on the web about their brand or about topics of interest. This can be useful in PR management and campaign tracking, allowing the user to measure return on investment, competitor-auditing, and general public engagement. Tools range from free, basic applications to subscription-based, more in-depth tools. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

3. Social Media Privacy 1 Additional privacy concerns regard the impact of Social Media monitoring by employers whose policies include prohibitions against workers' postings on social networking sites. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

4. Sysomos 1 The company also offers Sysomos Heartbeat which provides Social Media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. In 2013, Heartbeat was extended to add publishing components to deliver a holistic end-to-end Social Media marketing platform. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

5. Text mining - Commercial 1 * Lexalytics - provider of a text analytics engine used in Social Media Monitoring, Voice of Customer, Survey Analysis, and other applications. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

6. Social CRM 1 Social CRM is often used as a synonym for Social media monitoring|Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

7. Six degrees of separation - Twitter 1 Users on Twitter can follow other users creating a network. According to a study of 5.2 billion such relationships by social media monitoring firm Sysomos, the average distance on Twitter is 4.67. On average, about 50% of people on Twitter are only four steps away from each other, while nearly everyone is five steps or less away.Apr 30, 2010, [http://www.sysomos.com/insidetwitter/sixdeg rees/ Six Degrees of Separation, Twitter Style], from Sysomos. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

8. Crisis management - Social media and crisis management 1 The viral affect of social networks such as Twitter means that stakeholders can break news faster than traditional media - making managing a crisis harder.See http://issuu.com/steelhenge/docs/socialmedia _crisis?mode=windowbackgroundColor=%23 222222 This can be mitigated by having the right training and policy in place as well as the right social media monitoring tools to detect signs of a crisis breaking https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

9. Attensity - History 1 In 2010, Attensity Group acquired Biz360, Inc., a provider of social media monitoring and market intelligence solutions https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

10. Customer feedback management services 1 'Customer feedback management' (CFM) online services are web applications that allow businesses to manage user suggestions and complaints in a structured fashion. A 2011 study conducted by Aberdeen Group showed that companies using customer feedback management services and social media monitoring have a 15% better customer retention rate. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

11. Social media measurement 1 'Social media measurement' or '‘social media monitoring’' is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, Internet forum|forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

12. Social media measurement 1 Social media monitoring allow users to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

13. Social media measurement - Quantifying social media 1 It is very difficult, if not impossible, to measure all social media conversation. Due to privacy settings and other issues, not all social media conversation can be found and reported by monitoring tools. However, whilst social media monitoring cannot give absolute figures, it can be extremely useful for identifying trends and for benchmarking, in addition to the uses mentioned above. These findings can, in turn, influence and shape future business decisions. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

14. Social media measurement - Technologies used 1 Various monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

15. Social media monitoring - Technologies used 1 Various monitoring platforms use different technologies for social media monitoring and measurement such as crawlers, *Semantic analysis (linguistics)|Semantic analysis,*Natural Language Processing. Basic implementation involves curation of data from social media on large scale and to make sense out of it. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

16. Brand infiltration - Strategic focus 1 In addition to classic research methods, brand infiltration requires a strong understanding of consumer behavior in online media, and uses tools of digital ethnography and social media monitoring to develop early insights into the potential value proposition.[http://www.brandweek.com/bw /content_display/esearch/e3iac830de737f b32126a2b6126298723ff Brand Week: TOP OF MIND: Eavesdrop https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

17. Sysomos 1 On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos.Official Announcement. [http://www.marketwire.com/press- release/Marketwire-Acquires-Sysomos- 1286185.htm/ Marketwire acquires Sysosmos for social media monitoring and analytics]. July 6, 2010. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

18. Lithium Technologies - History 1 At the beginning of 2010, Lithium announced over 100 percent growth in annual recurring revenue, coupled with securing $18MM in Series C financing. On May 11, 2010, Lithium acquired social media monitoring (SMM) provider, Scout Labs, whose service allows brands to engage with their customers beyond the community and monitor, map, and measure customer conversations on the social web. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

19. Brighton - Commerce and industry 1 Brandwatch is a Social media measurement|social media monitoring company based in offices near Brighton station https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

20. PR Web - Products and services 1 Vocus provides public relations services to businesses, using a cloud computing|cloud-based, or software as a service (SaaS) model. The company helps businesses maximize their PR efforts through social media monitoring and engagement and media publicity services. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

21. Brandwatch 1 'Brandwatch' is a social media monitoring company headquartered in Brighton|Brighton, England https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

22. IceRocket - Service 1 The IceRocket site is a free resource for people looking to monitor their brand, it is ad supported. IceRocket has an API that it licenses to social media monitoring firms as well as PR agencies. https://store.theartofservice.com/the-social-media-monitoring-toolkit.html

23. For More Information, Visit: https://store.theartofservice.co m/the-social-media- monitoring-toolkit.html https://store.theartofservice.co m/the-social-media- monitoring-toolkit.html The Art of Service https://store.theartofservice.com