1. Success – BASFs Approach to Sustainability in Customer Interaction European Chemical Regions Network (ECRN) 29./30.11.07 Ludwigshafen Dr. Uwe Gauglitz

2. The Four Strategic BASF Guidelines for Long-term Success Form the best team in the industry Earn a premium on our cost of capital Help our customers to be more successful Ensure sustainable development

3. Responsible Care ® : Part of Corporate Goals BASF assumes responsibility for safety, health and environment beyond what is required by legal regulations. The company asserts its claim to maintain and help shape the political background conditions that secure competitiveness. As the worlds leading chemical company, BASF sees itself as having a special responsibility to implement international strategies and standards within its own company. BASF`s environmental balance reflects the success of intelligent energy and waste disposal concepts that reduce CO 2 emissions and conserve resources.

4. One of the key challenges of Responsible Care® is… …the promotion of RC goals within the whole value chain

5. Success – Adding Value through Sustainability Success bundles BASFs Responsible Care® expertise in the fields of sustainability management, health, safety, and environment. This expertise is based on decades of own strategic and operational experience, as well as more than 350 projects with customers and suppliers. Together with our products, we offer that expertise to our customers and suppliers.

6. The goal of Success We want to… increase and spread sustainable development beyond our internal activities. help our customers to be more successful. create enduring customer partnerships by working together for sustainable development. Provide an additional differentiation factor and new market opportunities … create business value for both parties: a win- win situation

7. Success Service areas PROCESS: We assist you in optimizing your processes Waste Management Wastewater Treatment Energy Consultancy Health and Safety at the Workplace Emergency Response PRODUCT: We analyze your product potential Environmental trace analysis REACH Consultancy Hazardous Substance Management Toxicology and Ecology The Eco-Efficiency Label STRATEGY: We support your strategies Sustainability Management Eco-Efficiency Analysis Energy Efficiency Climate Protection

8. Examples of customer partnership projects Environmentally friendly wastewater treatment Eco-efficient milk packaging Reduction of odour nuisance Need A client from the automotive industry introduced a new coating process which caused an additional 150.000 liters of wastewater per day. The BASF wastewater experts developed a system to solve the problem - as a result the automobile manufacturer could switch to the new coating process as scheduled. Need A dairy producer is looking for the most ecological and profitable milk packaging solution. Our Contribution BASFs eco-efficiency analysis contributed to the political decision to exclude certain plastic containers from the deposit system. Need An Italian customer was faced with massive complaints from neighbours and the authorities about an odour nuisance arising from his plant. Our Contribution With BASFs support technical and organizational improvements could be identified and implemented. The odour was eliminated and good relations with neighbours and authorities were restored. Our Contribution

9. Conclusions Potential for further Success More than 350 projects since the beginning of the Initiative Broader customer interaction We spend more time with our customers and suppliers with a non product price related topic… better understanding of our customers and suppliers Promotion of Responsible Care® Strive the promotion of Responsible Care® through the value chain and translate it into business opportunities

10. Contact information BASF Aktiengesellschaft Success-Info-Point D - 67056 Ludwigshafen Telephone:+49 621 60 79777 Fax:+49 621 60 6679777 Email:success-team@basf.com Web:http://www.basf.de/reach

11. The Success - Team Dr. Andreas Kicherer Success Team Leader Dr. Susanne Demharter Marketing REACH Services Peter Kölsch Marketing REACH Services Dr. Uwe Gauglitz Head of Success Services Dr. Ana Alba Pérez Management Success Services Monika Schreiber-Dünges Management Success Services Tanja Dreyer Success-Info-Point Anne Haunhorst Business Model Develop. Eva Kratzer Business Model Develop. Annette Kunde Head of Business Model Development (BMD)

12. Success provides BASFs EHS experts for external customers Business Unit A Business Unit B Production site 1 Experts EHS-Functional Unit Experts Production site 2 service customer Success-team Administration, offer Coordination Service