Success – BASFs Approach to Sustainability in Customer Interaction European Chemical Regions Network (ECRN) 29./ Ludwigshafen Dr. Uwe Gauglitz.
Presentation on theme: "Success – BASF‘s Approach to Sustainability in Customer Interaction"— Presentation transcript:
1Success – BASF‘s Approach to Sustainability in Customer Interaction European Chemical Regions Network (ECRN)29./ LudwigshafenDr. Uwe Gauglitz
2The Four Strategic BASF Guidelines for Long-term Success Earn a premium on our cost of capitalHelp our customers to be more successfulForm the best team in the industryEnsure sustainable development
3Responsible Care®: Part of Corporate Goals BASF assumes responsibility for safety, health and environment beyond what is required by legal regulations.The company asserts its claim to maintain and help shape the political background conditions that secure competitiveness.As the world’s leading chemical company, BASF sees itself as having a special responsibility to implement international strategies and standards within its own company.BASF`s environmental balance reflects thesuccess of intelligent energy and waste disposal concepts that reduce CO2 emissions and conserve resources.
4One of the key challenges of Responsible Care® is… …the promotion of RC goals within the whole value chain
5Success – Adding Value through Sustainability Success bundles BASF‘s Responsible Care® expertise in the fields of sustainability management, health, safety, and environment.This expertise is based on decades of own strategic and operational experience, as well as more than 350 projects with customers and suppliers.Together with our products, we offer that expertise to our customers and suppliers.
6The goal of Success We want to… increase and spread sustainable development beyond our internal activities.help our customers to be more successful.create enduring customer partnerships by working together for sustainable development.Provide an additional differentiation factor and new market opportunities… create business value for both parties: a win-win situation
7Success Service areasPROCESS: “We assist you in optimizing your processes”Waste ManagementWastewater TreatmentEnergy ConsultancyHealth and Safety at the WorkplaceEmergency ResponsePRODUCT: “We analyze your product potential“Environmental trace analysisREACH ConsultancyHazardous Substance ManagementToxicology and EcologyThe Eco-Efficiency LabelSTRATEGY: “We support your strategies“Sustainability ManagementEco-Efficiency AnalysisEnergy EfficiencyClimate Protection
8Examples of customer partnership projects Environmentally friendly wastewater treatmentEco-efficient milk packagingReduction of odour nuisanceNeedA client from the automotive industry introduced a new coating process which caused an additional liters of wastewater per day.NeedA dairy producer is looking for the most ecological and profitable milk packaging solution.NeedAn Italian customer was faced with massive complaints from neighbours and the authorities about an odour nuisance arising from his plant.Our ContributionBASF‘s eco-efficiency analysis contributed to the political decision to exclude certain plastic containers from the deposit system.Our ContributionThe BASF wastewater experts developed a system to solve the problem - as a result the automobile manufacturer could switch to the new coating process as scheduled.Our ContributionWith BASF’s support technical and organizational improvements could be identified and implemented. The odour was eliminated and good relations with neighbours and authorities were restored.
9Conclusions Potential for further Success 0,2ConclusionsPotential for further SuccessMore than 350 projects since the beginning of the InitiativeBroader customer interactionWe spend more time with our customers and suppliers with a non product price related topic… better understanding of our customers and suppliersPromotion of Responsible Care®Strive the promotion of Responsible Care® through the value chain and translate it into business opportunities
11What are the main service areas within Success? Product Safety/ Chemical Policy, REACHExperimental Toxicology and EcologyEmissions, Ambient Air Concentrations, Environmental AnalysisWaste ManagementSoil Protection and Ground Water PollutionWastewaterEnergy Generation, Energy ConservationEmergency ResponseDistribution SafetyAuthorizations, Statutory RegulationsSafety, Health at the WorkplaceSustainability
13REACHThe new EU chemicals regulation for the Registration, Evaluation and Authorisation of Chemicals (REACH) came into force on June 1st 2007REACH applies to all companies manufacturing, importing or using chemicals.
14The REACH System Registration Known substances Evaluation Objective: Registration of all existing substances on the market 1 t/a (approx ) within 11 yearsUsed substances>= 1 t/aKnown substancesEvaluationEvaluation of the data by the central agency and national authoritiesTechnical dossierfor 10 t/a: Chemical Safety ReportsRegistration*CMR: carcinogenic, mutagenic, reprotoxic *vPvB: very persistent, very bioaccumulative*PBT: persistent, bioaccumulative, toxic *endocrine disruptors: influencing the hormonal systemAuthorisationAuthorisation for special uses of CMR 1+2*, PBT*, vPvB* and other substances “of similar concern” (e. g. endocrine disruptors)*
15Authorisation / Restriction Timelines of REACH1 June 2008-30 Nov 20081000 t/a,CMR 1+2 ( 1 t/a),R50-53 ( 100 t/a)Registr EvaluationEntry into forceEnd of„Phase-in“Pre-registration>/= 100 t/a Registration EvaluationRegistration>/= 1 t/a RegistrationRegistrationEval.Authorisation / Restriction200720082009201020112012201320142015201620172018
16REACH services for customers as: manufacturers or importers If the customer is a manufacturer or importer of chemicals within the EU, all substances must first be preregistered, then registered. Applications of certain substances require authorisation.Our offerInformationAssessment of current situationPreregistrationRegistrationAuthorisationExamination of available documents e. g. safety data sheetsTestingAssessmentDrawing up of the chemical safety reportDrawing up of authorisation documentsImplementation of a socio-economic analysis
17REACH services for customers as: downstream users As a downstream user of chemicals in the EU, it is usually sufficient to verify whether your use is covered in the extended safety data sheet. You must also adhere to the risk reduction measures described there (e. g. protective equipment, local exhaust ventilation)Our offerAssessment of current situationThe downstream user decides whether he…. informs his supplier for assessing the use and including it in the safety data sheet;Communication with supplier and training if necessaryAssistance for the supplier with fulfilling his REACH obligationsor…. would like the use to be assessed independently of the supplier;Assessment of usesSupport when communicating with authorities
18The Success - Team Dr. Uwe Gauglitz Head of Success Services Dr. Andreas KichererSuccess Team LeaderAnnette KundeHead of Business Model Development (BMD)Dr. Ana Alba PérezManagement Success ServicesDr. Susanne DemharterMarketing REACH ServicesEva KratzerBusiness Model Develop.Anne Haunhorst Business Model Develop.Monika Schreiber-DüngesManagement Success ServicesPeter KölschMarketing REACH ServicesTanja DreyerSuccess-Info-Point
19Success provides BASF‘s EHS experts for external customers BusinessUnit AProductionsite 2ServiceserviceserviceProductionsite 1BusinessUnit BcustomerserviceserviceserviceSuccess-teamAdministration, offerCoordinationExpertsEHS-Functional Unit