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Recognize these questions? Are we following the right marketing strategy for our business? What exactly are we telling our customers? How can we differentiate.

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Presentation on theme: "Recognize these questions? Are we following the right marketing strategy for our business? What exactly are we telling our customers? How can we differentiate."— Presentation transcript:

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3 Recognize these questions? Are we following the right marketing strategy for our business? What exactly are we telling our customers? How can we differentiate ourselves in this busy market place? We developed this great new product…How do we launch it? You are questioning your strategic and tactical marketing effectiveness

4 Recognize these questions? We acquired another business. How do we streamline our marketing? How can we maximize the input from our technical department to improve our marketing activities? We have grown beyond sales support, we need to become more strategic in our marketing……How? You might need to reassess your functional architecture and processes

5 Recognize these questions? We are changing our business strategy. How do we communicate this to our employees, our customers and our distributors? Our marketing team could do with some on-the-job coaching. Who can help with that? We want to manage our people differently, be more inclusive leaders. How can we make that change? You want to develop your organisation

6 helps technical companies take marketing to the next level

7 Marketing Effectiveness Process Improvement Organisation Development Consultancy Training Coaching

8 Consultancy

9 Customized Consultancy Strategic Workouts Brainstorm Facilitation Speeches & Lectures Interim Assignments Marketing Strategy & Planning Marketing Communications Organisation structures Change Management Functional architecture Business Development Project Management The B2B Marketing Coach offers different forms of consultancy, depending on your need:

10 Training

11 Messaging Workshop Topics: What are you trying to sell? What is effective messaging? 5 Key Criteria you need to construct your message How well do you know your customers? Your Value Proposition Differentiation Short and longer versions of the story Marketing communications fundamentals o 1 day workshop on how to effectively construct your message o For anybody who is involved in commercialization of products or services o All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

12 Product Launch Training Covers product launch criteria like: Context : what industry are you in? Who are your customers and what do they need? Feasibility : who will you target? Creation : what are your ideas? What is the value for the customer? Organisation : what is your value proposition? How will you execute? Launch : what is your promotion plan? How will you measure success? Also available as 1-day Product Launch Rescue Clinic to help tackle up to 2 launch criteria that your team needs help with now o 2-day training on how to launch a new product or service o For anybody who is involved in marketing a newly developed product or service o All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

13 Added Value Differentiation Workshop Topics: Your offering vs. competition Value Chain Analysis Customer Insight Looking for what makes you stand out in a busy market place A word about Corporate Identity o 1 day workshop on how to differentiate in your market or industry o For companies that want to invest in longer term effects of marketing o All topics are covered by a combination of theory and hands-on exercises to ensure maximum learning experience

14 Training & Workshops Programs can be custom made around any marketing topic your company needs help with Every program is a combination of theory, examples, and hands-on exercises to ensure maximum learning experience All sessions are interactive and customized as much as possible around your business case Sessions can be conducted in-company or off-site Workbooks included for all attendees

15 Coaching

16 Coaching programs Marketing Coaching Communication Coaching Coaching in Times of Change Executive Coaching To make sure you create buy-in for the changes at hand How to effectively communicate your message To help your team reach their full potential How can you become a better leader? Coaching programs are a combination of face-to-face contact sessions, regular telephone contact and support

17 How can The B2B Marketing Coach help your marketing to the next level? Improve your marketing effectiveness? Help optimize your processes? Develop your organisation ? Strategy Assessment & Plan Definition Functional Architecture & Implementation Coaching & Training

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