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Published byCornelia Lang Modified over 8 years ago
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Coldwater Creek Canada opens first in Saskatoon!
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Products Women’s apparel, accessories and gift items Elegant casual clothes with above average quality Stylish and classic accessories that enhance clothing line Unique gift items reflecting nature and holiday seasons
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Mission Statement To be the leader in specialty retailers for women in Saskatoon by offering a striking merchandise choice with superior customer service
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Location – University Heights Area developed for new retail and commercial outlets. Lease of approximately 4000 square feet Surrounded by residential neighbourhoods that form our target market Trading Area population of 400,000
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Target Market -Women whose household income is greater than $70,000 -Mostly women over the age of 35 -Currently underserved with no existing store targeted towards this demographic offering both quality and a shopping experience
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Promotion Billboards -60 days prior to opening to create interest Radio – one week prior to opening, on site radio promotion during opening, on going radio ads. Flyers – Flyer week of grand opening and continue with 8 flyer drops per year. In Store events – 4 key seasonal sales events per year coinciding with Mother’s Day, Christmas, Easter and Valentines Day. Magazine ads – national campaigns done by Corporate in women’s magazines Customer Contacts – Software used to gather customer information to send out emails for sales, store events and new products. Personal Selling – highly trained Sales Associates focused on exceptional customer service
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Competitive Advantage New brand not previously available by retail outlet in Canada The consistent high quality, specialized merchandise surpasses what is currently offered Dedication to our customer service provides a shopping experience that some of our competitors do not have ( Winners) Combination of products, service and overall value that the target market wants but is not being offered
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Revenue Targets $371/sq ft 2009 sales in flattened US economy $472/sq ft in a vibrant economy is our goal $260/sq ft is the break even Estimated $72 million/year spent on clothing by this group of customers in Saskatoon Expected market share of 2.7%
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Capital Financing Plan
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Projected Sales and Income
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Coldwater Creek Canada Darlene Parsons Sheila Head A New Shopping Experience In Saskatoon
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