Objectives Our three main goals of this campaign are to: 1.Increase advertisement and awareness of the store. 2.Increase sales of dresses and accessories in the fall and winter months. 3.Motivate employees to assist customers in finding the perfect dress.
How We Will Reach Our Goals We will use different forms of advertisement throughout the campaign. Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth. Bubblybrightdarkingdark.com
Budget Expenses:Cost in USD ($) ADVERTISING: * A 6 by 6 ad in the local newspaper for four months $2,000 *Display Boards$500 * Promotional Banners$200 * Ad on FB (5 dollars a day for 3 months)$500 * Radio ad (3 times a day for 6 months; 30 seconds) $1,500 SPECIAL EVENT EXPENSES * Season fashion show$10,000 *Bi-weekly casual fashion show$2,500 * Coupons$500 IN-STORE * Seasonal decorations$300 * Computers$5,000 TOTAL$23,000
Target Market Primary Market: Teenage girls ages 13 to 21 Secondary Market: Mothers of teenage girls
OCTOBER 2011 Beginning the campaign Professional Fashion Show Fashion Show
NOVEMBER 2011 Thanksgiving Fashion show Winter Fashion show
DECEMBER 2011 Christmas EveChristmas Day Place seasonal decorations Remove decorations Fashion Show Fashion show
FEBRUARY 2012 Spring Fashion show Valentines Day Fashion show PROM Fashion Show!
Evaluate Our Progress We will evaluate our progress by doing the following: 1.We will conduct online surveys through sites such as FaceBook and Twitter 2.We will track our monthly income throughout the time of the campaign and compare it to previous records.