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Napster Fabbing P2P Delivery of Physical Products Marshall Burns, James Howison Ennex Corporation www.Ennex.com O'Reilly Peer-to-Peer Conference San Francisco,

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Presentation on theme: "Napster Fabbing P2P Delivery of Physical Products Marshall Burns, James Howison Ennex Corporation www.Ennex.com O'Reilly Peer-to-Peer Conference San Francisco,"— Presentation transcript:

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2 Napster Fabbing P2P Delivery of Physical Products Marshall Burns, James Howison Ennex Corporation O'Reilly Peer-to-Peer Conference San Francisco, February 2001 P2P Delivery of Physical Products Marshall Burns, James Howison Ennex Corporation O'Reilly Peer-to-Peer Conference San Francisco, February 2001 Copyright © 2001, Ennex Corporation. All rights reserved.

3 FabbingFabbing Cut Subtractive Join Additive Press Formative

4 Digital Fabber Digital shape Digital shape Raw material Raw material + + Product

5 Additive Fabbers

6 B2B Market Automotive Furniture Medical Packaging Toys Scientific

7 Ennex Vision FabberPrinterComputerFaxCopierTypewriterFabberPrinterComputerFaxCopierTypewriter A fabber in every office, then in every home.A fabber in every office, then in every home. Ennex mission: To empower people to have the material goods they want, where and when they want them.Ennex mission: To empower people to have the material goods they want, where and when they want them. Required Office Automation

8 Cost vs. Penetration Price / Performance Market Size 7,000 Fabbers 100,000 Users 5 to 10 Million Engineers/ Designers 1 million 3-D CAD Users 1988Industrial 1994Studio Personal

9 Sharing as Business Context How to project business environment?How to project business environment? Pan-distribution:Pan-distribution: Any file, anywhere, zero channel cost Any file, anywhere, zero channel cost Inversion of copyright model: Inversion of copyright model: How to project business environment?How to project business environment? Pan-distribution:Pan-distribution: Any file, anywhere, zero channel cost Any file, anywhere, zero channel cost Inversion of copyright model: Inversion of copyright model: The more popular an item… … The more easily available

10 Revenue from Data Control points: Moments of direct relationship Ransoming first release, selling The BuzzRansoming first release, selling The Buzz Access to artistAccess to artist Support services: Data-mining, EyeballsSupport services: Data-mining, Eyeballs Infrastructure: Players, burners, fabbers, materialsInfrastructure: Players, burners, fabbers, materials Control points: Moments of direct relationship Ransoming first release, selling The BuzzRansoming first release, selling The Buzz Access to artistAccess to artist Support services: Data-mining, EyeballsSupport services: Data-mining, Eyeballs Infrastructure: Players, burners, fabbers, materialsInfrastructure: Players, burners, fabbers, materials

11 Fabbing: Business/Cultural Scenario 1.Access to designs P2PP2P Free / royalty / privateFree / royalty / private 1.Access to designs P2PP2P Free / royalty / privateFree / royalty / private

12 Fabbing: Business/Cultural Scenario 2.P2P virality B2B start, incl. home freelancersB2B start, incl. home freelancers Creeping consumer aps:Creeping consumer aps: Spouses, children Ratcheting demand / price / ease of useRatcheting demand / price / ease of use Hockey stickHockey stick Fabbing cult objects:Fabbing cult objects: Decorations, ornaments, sex toys, sculptures,... 2.P2P virality B2B start, incl. home freelancersB2B start, incl. home freelancers Creeping consumer aps:Creeping consumer aps: Spouses, children Ratcheting demand / price / ease of useRatcheting demand / price / ease of use Hockey stickHockey stick Fabbing cult objects:Fabbing cult objects: Decorations, ornaments, sex toys, sculptures,...

13 Fabbing: Business/Cultural Scenario 3.Revenue stream FabbersFabbers MaterialsMaterials Razor blade Razor blade Direct and licensed Direct and licensed Auto-ordering Auto-ordering DataData ServicesServices 3.Revenue stream FabbersFabbers MaterialsMaterials Razor blade Razor blade Direct and licensed Direct and licensed Auto-ordering Auto-ordering DataData ServicesServices

14 Fabbing Delivery Platform Open architecture: All formats, all fabbersOpen architecture: All formats, all fabbers Time and cost estimatingTime and cost estimating By size, quality (draft mode), materials MaterialsMaterials Stock knowledge: Customer and supplier Auto-delivery with data Truck Property Utility Chewer Partnership of fabber/materials/data suppliersPartnership of fabber/materials/data suppliers Open architecture: All formats, all fabbersOpen architecture: All formats, all fabbers Time and cost estimatingTime and cost estimating By size, quality (draft mode), materials MaterialsMaterials Stock knowledge: Customer and supplier Auto-delivery with data Truck Property Utility Chewer Partnership of fabber/materials/data suppliersPartnership of fabber/materials/data suppliers

15 Delivering Atoms Market today demands instant gratification.Market today demands instant gratification. Internet Distributes bits instantly, … but atoms fall back on old technology.Internet Distributes bits instantly, … but atoms fall back on old technology. Fabbers The delivery medium for atoms, … for true e-commerce in hard goods.Fabbers The delivery medium for atoms, … for true e-commerce in hard goods. Market today demands instant gratification.Market today demands instant gratification. Internet Distributes bits instantly, … but atoms fall back on old technology.Internet Distributes bits instantly, … but atoms fall back on old technology. Fabbers The delivery medium for atoms, … for true e-commerce in hard goods.Fabbers The delivery medium for atoms, … for true e-commerce in hard goods.

16 Digital Manufacturing Network CAD or Scanner Product Fabber

17 Atoms from Bits Courtesy United Parcel Service

18 e-Fab Today ToyBuilders.comToyBuilders.com myB2O.commyB2O.com ProtoMarket.comProtoMarket.com Viewpoint DatalabsViewpoint Datalabs InPart.comInPart.com RP-MLRP-ML ToyBuilders.comToyBuilders.com myB2O.commyB2O.com ProtoMarket.comProtoMarket.com Viewpoint DatalabsViewpoint Datalabs InPart.comInPart.com RP-MLRP-ML

19 Marshall Burns, James Howison Ennex Corporation Marshall Burns, James Howison Ennex Corporation Napster Fabbing Copyright © 2001, Ennex Corporation. All rights reserved.


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