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Search Engine Optimization

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Presentation on theme: "Search Engine Optimization"— Presentation transcript:

1 Search Engine Optimization
With SEO with Google by Chinapat Eksathit ID :

2 SEO with Google by Chinapat Eksathit ID : 511-9783
Agenda Introduction SEO Overviews SEO Framework for Google™ Proposed System Conclusion and Recommendation SEO with Google by Chinapat Eksathit ID :

3 SEO with Google by Chinapat Eksathit ID : 511-9783
Introduction Nowadays, the Web continues to expand at speed of light, search engines become an increasingly necessary part of daily online life. Search Engine Marketing is Search Engine Optimization involves strategic planning and tactical implementation. Because people trust search engines almost to a fault, this is one of the best ways for a company to spend its marketing effort. SEO with Google by Chinapat Eksathit ID :

4 SEO with Google by Chinapat Eksathit ID : 511-9783
SEO Overviews What is search engine optimization White hat Vs. Black hat Why the emphasis on Google™ SEO with Google by Chinapat Eksathit ID :

5 SEO with Google by Chinapat Eksathit ID : 511-9783
SEO Overviews What is search engine optimization Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. SEO with Google by Chinapat Eksathit ID :

6 SEO with Google by Chinapat Eksathit ID : 511-9783
SEO Overviews White hat Vs. Black hat White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. Black hat SEO is another way which search engines do not approve such as hidden text. SEO with Google by Chinapat Eksathit ID :

7 SEO with Google by Chinapat Eksathit ID : 511-9783
SEO Overviews Why the emphasis on Google™ SEO with Google by Chinapat Eksathit ID :

8 SEO Framework for Google™
SEO with Google by Chinapat Eksathit ID :

9 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System Starting with Keywords “วิธีหารายได้ออนไลน์ rish” SEO with Google by Chinapat Eksathit ID :

10 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System Web Pages Optimization Creating an example website SEO with Google by Chinapat Eksathit ID :

11 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System Web Pages Optimization Keyword phrase optimization URLs: <A HREF=“http://www.keywords.com/”></A> SEO with Google by Chinapat Eksathit ID :

12 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System Link – Building Submitting the example website with Google™ SEO with Google by Chinapat Eksathit ID :

13 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System Link – Building The reciprocal links (two-way links) SEO with Google by Chinapat Eksathit ID :

14 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System SEO Monitoring and Tracking Web analytics SEO with Google by Chinapat Eksathit ID :

15 SEO with Google by Chinapat Eksathit ID : 511-9783
Proposed System SEO Monitoring and Tracking Google SERP SEO with Google by Chinapat Eksathit ID :

16 Conclusion & Recommendation
The Google™ SEO framework in this report is a kind of basis guideline of doing SEO with Google™ for starters. Monitoring your website users’ behaviors and understand what are keyword phrases that they are always search to find your websites. Applying with Pay-Per-Click (PPC) strategy and combine it with SEO strategy Compatible with any others search engines Using high-competitive keyword phrase SEO with Google by Chinapat Eksathit ID :

17 SEO with Google by Chinapat Eksathit ID : 511-9783
Q & A SEO with Google by Chinapat Eksathit ID :

18 SEO with Google by Chinapat Eksathit ID : 511-9783
References BACK UP SEO with Google by Chinapat Eksathit ID :

19 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Overviews) The 4 ways people find content on the Web Typing a URL directly: this is a direct line of thinking, and a conscious direction to arrive at a particular destination. Types URL, Gets website. Clicking a referring link on another site: by clicking inline and contextual links (including advertisements). Selecting the site from a search engine results page: they are ranked by relevancy using complex algorithms. Using social networking and social media sites: as socialization becomes more influential in how people use the Web. SEO with Google by Chinapat Eksathit ID :

20 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Literatures) A study from iProspect revealed some more interesting statistics 62 percent of people click on one of the top ten results. 90 percent of people click a link within the first three pages. 41 percent of people will change their query if they do not find a satisfactory result in the first page of results. 88 percent will do the same after the first three pages. 82 percent will start a new search using additional keywords because they trust the search engine to deliver the correct results if given more detail, rather than trust their original choice of keywords. SEO with Google by Chinapat Eksathit ID :

21 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Literatures) A study showed that the portion of searchers viewing on organic and paid links is about 80 : 20 “The results of the study indicate that there is a strong preference for non-sponsored links, with searchers viewing these results first more than 82% of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links.” (Jensen, 2006) SEO with Google by Chinapat Eksathit ID :

22 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Literatures) Type of Search Engine Results Page (SERP) Natural/Organic – The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid – Pure advertising - This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. (Divinewrite.com, 2009) SEO with Google by Chinapat Eksathit ID :

23 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Literatures) The number of times people clicked on a listing on Google for a given search query SEO with Google by Chinapat Eksathit ID :

24 BACK UP (SEO Framework for Google™)
This basic SEO framework is mentioned the topics below: Starting with Keywords Web Pages Optimization Link – Building SEO Monitoring and Tracking Using Pay-Per-Click to Augment SEO traffic SEO with Google by Chinapat Eksathit ID :

25 BACK UP (SEO Framework for Google™)
What are keywords ? In the context of the Web, a keyword is a term that a person enters into a search engine to find specific information. “Most people enter search phrases that consist of between two and five words.” (Sision, 2006) SEO with Google by Chinapat Eksathit ID :

26 BACK UP (SEO Framework for Google™)
What are the good keywords ? “The more targeted and specific your chosen keywords are, the greater the chance that visitors to your site will find what they are looking for. You want a high “click-to-sales” or high “visitors-to-customers” ratio. As such, you need to start thinking like your customers. Determine what it is that they need, what problems they have, and what solutions you can offer to help them.” (Sision, 2006) Low-Competitive Vs. High-Competitive Sites SEO with Google by Chinapat Eksathit ID :

27 BACK UP (SEO Framework for Google™)
Link – Building There are two main classes of links, one-way and reciprocal : One-way links - These include links in search directories, blogs, news sites and any other site that doesn’t request that you link back to that site. Google currently values one-way links more than two-way (reciprocal) links. Reciprocal (two-way links) - These are links where a site links to you in exchange for you linking back to that site. Reciprocal linking has been abused in the past by everyone madly linking to each other, regardless of whether it made any sense from a visitor or business standpoint. As such, reciprocal links are not valued as much by Google. It still is an important method of obtaining links however when done right. SEO with Google by Chinapat Eksathit ID :

28 BACK UP (SEO Framework for Google™)
What to Monitor? Keywords - This lists the actual keywords people typed into search engines to find your site. Also listed is the percentage of the total traffic each keyword brought in. There will probably be an entry called “other”, “no keyword” or something similar. This represents people that either directly typed your site into their browser or that have bookmarked your site in their Favorites list. Spend time determining which search terms visitors used to find your site. You may uncover some new keyword combinations that you didn’t think of using. If this is the case, tweak your site or create a new page around this phrase accordingly. SEO with Google by Chinapat Eksathit ID :

29 BACK UP (SEO Framework for Google™)
What to Monitor? (Cont.) Search Engines - This lists the search engines that visitors used to find your site. Also listed is the percentage of the total traffic each search engine brought to your site. Usually Google is at the top of the list. Referrals - This lists the websites that brought traffic to your site and what percentage of the total traffic each “referral” site brought in. Over time, you should start seeing referral traffic from websites you've exchanged links with. There will probably be an entry called “direct”, “no referral” or something similar. This represents people that either directly typed your site into their browser or that have bookmarked your site. SEO with Google by Chinapat Eksathit ID :

30 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Evaluation) “One2Rish.com” Vs “OneTwoRish.com” The same things “One2Rish.com” has been created at the same date with “OneTwoRish.com” which is May 5, 2009. “One2Rish.com” was submitted to Google at the same date and comments. “One2Rish.com” was created by using eBlogger and also have another url which is “http://one2rish.blogspot.com/”. “One2Rish.com” has a same keyword “rish” in its urls. “One2Rish.com” has almost the same information as “OneTwoRish.com”, only some parts that related to the SEO framework in chapter 4. SEO with Google by Chinapat Eksathit ID :

31 SEO with Google by Chinapat Eksathit ID : 511-9783
BACK UP (Evaluation) “One2Rish.com” Vs “OneTwoRish.com” The different things “One2Rish.com” has no keyword in the title text. “One2Rish.com” has no “วิธีหารายได้ออนไลน์” keyword in its contents, only “rish” and similar meaning word which is “วิธีหาเงินบนอินเตอร์เนต” as below. “One2Rish.com” has no keyword in any HTML tag. “One2Rish.com” has a less "Keyword Proximity", "Keyword Density", and "Keyword Prominence". “One2Rish.com” has only been submitted to Google but has no one-way or two-way links. “One2Rish.com” has not always been updated in monthly basis. SEO with Google by Chinapat Eksathit ID :


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