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33 Wilson Drive – Unit D, Sparta, NJ 07871 Tel: 800-538-0669 Fax: 973-383-5114 www.20-20solutions.com Most major companies use billboards on highways.

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Presentation on theme: "33 Wilson Drive – Unit D, Sparta, NJ 07871 Tel: 800-538-0669 Fax: 973-383-5114 www.20-20solutions.com Most major companies use billboards on highways."— Presentation transcript:

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2 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax: Most major companies use billboards on highways and commercials on television to get people’s attention.

3 The intent of most companies is to get people to think about the product or service they are trying to sell so people will think of them first the next time they go out to buy that product or hire someone to do a particular job. Companies want to sell you a product Or they want to sell you a service they can provide 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

4 Businesses spend a lot of money trying to get consumers’ attention: - Television Ads - Billboards - Magazines - Newspapers - Telemarketing Businesses spend a lot of money trying to get these consumers’ attention with television ads, billboards, magazines, newspapers, and telemarketing. Well, getting the attention of online consumers has a similar concept. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

5 When people go online, they often go to a Search Engine to find a product or service so they can get specific information. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

6 Search Engine Marketing is money spent trying to get the attention of online consumers. The intent from there is to drive those consumers to your website. Our intent is to drive prospective clients to your website 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

7 There are seven components that make our internet marketing strategy so strong: Search engine placement, Listing syndication partners, Lead purchasing, Banner advertising, Link placement, Industry specific directories and Strategic partnerships. Online Marketing Components - all roads lead to Search engine placement 2. Listing syndication partners 3. Lead purchasing 4. Banner advertising 5. Link placement 6. Industry specific directories 7. Strategic partnerships 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

8 When people go online to look for something, they can enter the address of the website directly; presuming they know the name of the website or specific company they are looking for. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

9 Search Engines and Keywords However, many people go online to look for more specific information about a particular item or service, but they don’t know exactly where to go to get more information. If this scenario is the case, they will likely go to a search engine, such as Google or Yahoo. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

10 Once there, they will search for what they are looking for by entering terms in the search tab on their screen. These terms are known as “keywords”. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

11 From there, a list of websites appear on the screen. The higher up on the screen a web page is, the more likely it is for a customer to click on that link, taking them to that web page. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

12 Purchasing keywords ensures that when people type particular words or phrases, links to your website appear high up on the list. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

13 The more keywords your website is optimized for, the greater your chance that when people type particular industry words or phrases, your website will appear high up on the list. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

14 Let’s take a closer look at the placement of particular links appearing in the results of a search. If you typed the term “reach trucks nj” into the search tab, this screen would appear. Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

15 On your screen, you see the sections of links highlighted in red, and a link highlighted in green. Which of these three sections would you be most likely to click on? Search Engines and Keywords 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

16 The links highlighted in red are very different than the links highlighted in green. The links highlighted in red are known as sponsored links. These links are paid for by the customer to try to get buyers to click on them to go to their website. Search Engines and Keywords SPONSORED LINKS - Links paid for by a company to get buyers to their website. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

17 Search Engines and Keywords ORGANIC RESULTS - Links rank higher on a list based on how many people click these links. The green links are known as organic, or natural results. These organic results are links that are not purchased by the company, but are ranked closest to the top based on their relevance to the keywords entered in the search tab. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

18 Search Engines and Keywords When searching for “reach trucks nj,” Raymond-NJ.com appears first on the organic search results. In this particular example, when searching for “reach trucks nj,” Raymond-NJ.com appears first on the search engine’s organic search results. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

19 Search Engines and Keywords SEARCH ENGINE OPTIMIZATION(SEO) - The process of improving the volume and quality of traffic to a website. Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” (also known as “natural” or “non-paid”) search results. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

20 Search Engines and Keywords The earlier a site is presented in the search results mean more searchers will visit that site. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

21 Search Engines and Keywords SEO can also target different kinds of search, including image search, local search, and industry specific vertical search engines. SEO can also target different kinds of search, including image search, local search, and industry specific vertical search engines. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

22 Search Engines and Keywords A recent study performed by Wordtracker revealed there are million searches performed DAILY across all search engines. A recent study performed by Wordtracker revealed there are million searches performed DAILY across all search engines. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:

23 Search Engines and Keywords Appearing high on search engine results is crucial to drive traffic to your website and your business. Attract more traffic… Acquire more Customers…Generate more sales. Contact us to see how Business Solutions can help you. Attract More Traffic... Acquire More Customers... Generate More Sales Appearing high on search engine results is crucial to drive traffic to your website and your business. 33 Wilson Drive – Unit D, Sparta, NJ Tel: Fax:


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