1. Mark Schubin, HPA Technology Retreat, 2008 February 20 1 Welcome to the 14 th TechnoTreat Thanks to all sponsors, speakers, & especially Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think Eileen Kramer – without whom I shudder to think John Luff – Dictator of Demos John Luff – Dictator of Demos HPA Board, TR Committee, Staff HPA Board, TR Committee, Staff Team 3-D: Wendy Aylsworth, Loren Nielsen, Jerry Pierce Team 3-D: Wendy Aylsworth, Loren Nielsen, Jerry Pierce Moderators: Matthew Goldman, Peter Fannon, Phil Squyres Moderators: Matthew Goldman, Peter Fannon, Phil Squyres

2. Mark Schubin, HPA Technology Retreat, 2008 February 20 2 15 th- Annual HPA Technology Retreat 15 th- Annual HPA Technology Retreat Wednesday, February 18 through Friday, February 20, 2009 Wednesday, February 18 through Friday, February 20, 2009 ATSC & Poynton Seminars on February 17? ATSC & Poynton Seminars on February 17? Westin Mission Hills Resort & Spa Westin Mission Hills Resort & Spa Where last year’s Technotreat was Where last year’s Technotreat was Submit proposals as soon as you’d like: Submit proposals as soon as you’d like: tvmark@earthlink.net tvmark@earthlink.net Mark Your Calendars!

3. Mark Schubin, HPA Technology Retreat, 2008 February 20 3 The Basics The schedule rules – Verizon Wireless time The schedule rules – Verizon Wireless time Power in front & rear rows; Wi-Fi “RLP-Meeting” Power in front & rear rows; Wi-Fi “RLP-Meeting” Username: HPAPassword: HPA1 Username: HPAPassword: HPA1 Two non-concurrent demo sessions Two non-concurrent demo sessions Salons 1-4, C, and Desert Suite 2) Salons 1-4, C, and Desert Suite 2) tonight (with drinks) and Friday PM, other times by appointment tonight (with drinks) and Friday PM, other times by appointment Sign-up for tomorrow’s game at Big League Dreams Sign-up for tomorrow’s game at Big League Dreams players, bus riders sign up players, bus riders sign up Teams: Cinema, Television, Mobile Teams: Cinema, Television, Mobile Dinner & breakfasts in Salons 5-8, Dinner & breakfasts in Salons 5-8, roundtable lists will be posted Lunches will (weather-permitting) be at the Lunches will (weather-permitting) be at the Starlight Terrace upstairs

4. Mark Schubin, HPA Technology Retreat, 2008 February 20 4 The Basics – Part II Quizzes: Quizzes: all are eligible all are eligible place entries in bowl by session end place entries in bowl by session end (quiz #5 by the last refreshment break) have name and quiz # on entry have name and quiz # on entry no penalty for wrong answers no penalty for wrong answers currently open: currently open: Quiz 0: When did Business Week run the headline “3-D Invades TV”? Quiz 0: When did Business Week run the headline “3-D Invades TV”? Quiz 1: When did the FCC issue its current rules on broadcast HDTV? Quiz 1: When did the FCC issue its current rules on broadcast HDTV? Quiz 5: What was the first opera commissioned specifically for television? Quiz 5: What was the first opera commissioned specifically for television? Hint A: It’s not Amahl and the Night Visitors Hint A: It’s not Amahl and the Night Visitors Quiz 5 prize: PanasonicAG-HSC1 1 st Pro AVCHD camcorder

5. Mark Schubin, HPA Technology Retreat, 2008 February 20 5 The Basics – Part III Speakers: Send presentations to Eileen or Max for posting (Max is at the computer) Speakers: Send presentations to Eileen or Max for posting (Max is at the computer) No recording please No recording please Door prizes Friday afternoon – be there! Door prizes Friday afternoon – be there! Quiz 5 prize becomes a door prize if not won Quiz 5 prize becomes a door prize if not won Pioneer DVR-57H DVD player w/TiVo Pioneer DVR-57H DVD player w/TiVo Samsung DTB-H260F 5 th -gen ATSC/QAM STB (2) Samsung DTB-H260F 5 th -gen ATSC/QAM STB (2) Pinnacle PCTV HD PRO Stick ATSC receiver Pinnacle PCTV HD PRO Stick ATSC receiver Extreme HD 4x1 HDMI switch Extreme HD 4x1 HDMI switch (above prizes gathered by Peter Putman) Sony BPDS300 Blu-ray HD disc player Sony BPDS300 Blu-ray HD disc player

6. Mark Schubin, HPA Technology Retreat, 2008 February 20 6 The Basics – Part IV Be nice! Be nice! Mobile communications devices on vibrate Mobile communications devices on vibrate Take all calls and conversations outside the room Take all calls and conversations outside the room Please fill out evaluations; survey link later Please fill out evaluations; survey link later Presentations link: http://www.hpaonline.com/mc/page.do?siteP ageId=62935&orgId=hopa Presentations link: http://www.hpaonline.com/mc/page.do?siteP ageId=62935&orgId=hopa Helpful Hint: Go to the HPA website, click on a page, and replace the number with 62935 Helpful Hint: Go to the HPA website, click on a page, and replace the number with 62935

7. Mark Schubin, HPA Technology Retreat, 2008 February 20 7 HD Technology Year in Review 22nd annual “This Is the Year of HDTV” 22nd annual “This Is the Year of HDTV” more HDTV displays sold than ever before more HDTV displays sold than ever before more HDTV programming than ever before more HDTV programming than ever before Then again, in the U.S.: Then again, in the U.S.: last year “>10:1 non-HD vs. HD home screens;” this year “majority of Super Bowl viewers watched HD” last year “>10:1 non-HD vs. HD home screens;” this year “majority of Super Bowl viewers watched HD” press bridges (pool feeds): press bridges (pool feeds): analog NTSC (digital component introduced in 1981) analog NTSC (digital component introduced in 1981) mono (stereo TV sound introduced in 1984) mono (stereo TV sound introduced in 1984) 4:3 (16:9 introduced in 1985) 4:3 (16:9 introduced in 1985) Things take time Things take time

8. Mark Schubin, HPA Technology Retreat, 2008 February 20 8 Maybe this was the year of 3-D Dolby3D MahmoudAhmadinejad last week Definitebox-officeimprovement

9. Mark Schubin, HPA Technology Retreat, 2008 February 20 9 Acquisition: Europe Is Bigger

10. Mark Schubin, HPA Technology Retreat, 2008 February 20 10 Cameras Smaller Smaller Canon PowerShot TX1 Canon PowerShot TX1 Aiptek A-HD Aiptek A-HD Silicon Imaging SI-2K Mini Silicon Imaging SI-2K Mini Wrong format Wrong format SI-2K, SI-2K Mini, Modula, i-Movix SI-2K, SI-2K Mini, Modula, i-Movix Super 35 – 31.1 mm Ø 2/3-inch video – 11 mm Ø APX – 24.6 mm Ø 16:9 – 20 mm Ø HD camcorder $499 list price $169list

11. Mark Schubin, HPA Technology Retreat, 2008 February 20 11 Chromatic Aberration Correction Panasonic using LUTs with lens data

12. Mark Schubin, HPA Technology Retreat, 2008 February 20 12 Audio Acquisition Is 5.1-channel camcorder pickup a good idea? Audioscope

13. Mark Schubin, HPA Technology Retreat, 2008 February 20 13 Storage Flash Flash Sony-SanDisk SxS ExpressCard Sony-SanDisk SxS ExpressCard Ikegami-Toshiba GFCam Ikegami-Toshiba GFCam Maxell SVOD Maxell SVOD optical minus protective layers optical minus protective layers

14. Mark Schubin, HPA Technology Retreat, 2008 February 20 14 Processing Compression: Compression: Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6 Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6 Final Cut Studio 2: Final Cut Studio 2: Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6, etc. Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6, etc. All-in-One: GV Indigo, Broadcastpix Slate All-in-One: GV Indigo, Broadcastpix Slate Multiviewers: router, graphics Multiviewers: router, graphics Image Stabilizers: Apple, For-A Image Stabilizers: Apple, For-A Upconverters: Syntax, Quasar Upconverters: Syntax, Quasar File-based: DP600, Alchemist, QuiC File-based: DP600, Alchemist, QuiC HD frame-rate conversion: HD frame-rate conversion: VC39, FRC-7000, Alchemist, Cifer, LB-201 VC39, FRC-7000, Alchemist, Cifer, LB-201 ScriptSync, Junger Level Magic, Sony Cell, Tiffen Dfx ScriptSync, Junger Level Magic, Sony Cell, Tiffen Dfx

15. Mark Schubin, HPA Technology Retreat, 2008 February 20 15 Distribution Cellular cameras Cellular cameras Mobile: Mobile: A-VSB, MPH, FLO, DVB-H, etc. A-VSB, MPH, FLO, DVB-H, etc. Cinema live: Cinema live: not a new idea, but 11 th highest wknd gross not a new idea, but 11 th highest wknd gross Harris OFI-20B

16. Mark Schubin, HPA Technology Retreat, 2008 February 20 16 Presentation OLED product OLED product Humongous plasma Humongous plasma Non-headphone Non-headphoneheadphones 150-inch 4096x2160

17. Mark Schubin, HPA Technology Retreat, 2008 February 20 17 We’ve come a long way in 120 years Questions?