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Mark Schubin, HPA Technology Retreat, 2012 February 15 1 Thanks to you, all sponsors, speakers, & especially Thanks to you, all sponsors, speakers, &

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Presentation on theme: "Mark Schubin, HPA Technology Retreat, 2012 February 15 1 Thanks to you, all sponsors, speakers, & especially Thanks to you, all sponsors, speakers, &"— Presentation transcript:

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2 Mark Schubin, HPA Technology Retreat, 2012 February 15 1 Thanks to you, all sponsors, speakers, & especially Thanks to you, all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think Eileen Kramer – without whom I shudder to think John no problem Luff – Dictator of Demos John no problem Luff – Dictator of Demos HPA Board, TR Committee, Staff, session HPA Board, TR Committee, Staff, session Moderators: Ron Burdett, Michael Cioni, Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas, Debra Kaufman, Anthony Magliocco, Jerry Pierce, Peter Putman, Phil Squyres, Jim Taylor Moderators: Ron Burdett, Michael Cioni, Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas, Debra Kaufman, Anthony Magliocco, Jerry Pierce, Peter Putman, Phil Squyres, Jim Taylor Charles Poynton and ATSC Charles Poynton and ATSC Welcome to the 18 th HPA Tech Retreat

3 Mark Schubin, HPA Technology Retreat, 2012 February 15 2 Week of February 18 through 22, 2013 Week of February 18 through 22, 2013 Hyatt Grand Champions, Indian Wells Hyatt Grand Champions, Indian Wells Submit proposals as soon as youd like (deadline will be in October): Submit proposals as soon as youd like (deadline will be in October): if you dont get a response, I probably havent received your proposal if you dont get a response, I probably havent received your proposal Mark Your Calendars! 19 th HPA Tech Retreat

4 Mark Schubin, HPA Technology Retreat, 2012 February 15 3 The Basics The schedule rules – Verizon Wireless time The schedule rules – Verizon Wireless time Power available in all rows, Wi-Fi in room Power available in all rows, Wi-Fi in room SSID: HPAPassword: hollywood2012 SSID: HPAPassword: hollywood2012 Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm – No demos Friday Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm – No demos Friday Indian Wells Ballroom Mesquite & (exit & turn right) Indian Wells Ballroom Mesquite & (exit & turn right) Lunch at the terrace and lawn off the foyer Lunch at the terrace and lawn off the foyer Breakfast-roundtables in the Desert Vista ballroom; topic lists posted at doors Breakfast-roundtables in the Desert Vista ballroom; topic lists posted at doors Slots still available. If youd like to moderate one Thursday and/or Friday morning, tell me the topic ASAP Slots still available. If youd like to moderate one Thursday and/or Friday morning, tell me the topic ASAP Thursday 8:45 Digital Commercial Slates, with ANA Thursday 8:45 Digital Commercial Slates, with ANA

5 Mark Schubin, HPA Technology Retreat, 2012 February 15 4 The Basics – Part II Quizzes: Quizzes: all are eligible (except me); any research ok all are eligible (except me); any research ok place entries in bowl by session end place entries in bowl by session end (quiz #5 by last refreshment break) have name and quiz # on entry have name and quiz # on entry no penalty for wrong answers no penalty for wrong answers currently open: currently open: Quiz 1: What key technology of our industry was publicly introduced at the 1876 Worlds Fair? Quiz 1: What key technology of our industry was publicly introduced at the 1876 Worlds Fair? Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted hed demo what HPA-related tech at which Worlds Fair? Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted hed demo what HPA-related tech at which Worlds Fair? prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu, Netflix, Pandora, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu, Netflix, Pandora, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting

6 Mark Schubin, HPA Technology Retreat, 2012 February 15 5 Quiz 0 What technology of our industry was inspired by Expo 67 in Montreal? What technology of our industry was inspired by Expo 67 in Montreal? The IMAX system has its roots in EXPO '67 in Montreal, Canada where multi-screen films are the hit of the fair. A small group of Canadian filmmakers/entrepreneurs decide to design a new system using a single, powerful projector, rather than the multiple projectors used at that time. The result: the IMAX motion picture projection system, which revolutionizes cinemaThe IMAX system has its roots in EXPO '67 in Montreal, Canada where multi-screen films are the hit of the fair. A small group of Canadian filmmakers/entrepreneurs decide to design a new system using a single, powerful projector, rather than the multiple projectors used at that time. The result: the IMAX motion picture projection system, which revolutionizes cinema - IMAX web site also inspired Norman Jewison also inspired Norman Jewison for The Thomas Crown Affair Winner: David Reisner Winner: David Reisner

7 Mark Schubin, HPA Technology Retreat, 2012 February 15 6 The Basics – Part III Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) No recording please (except for personal use) No recording please (except for personal use) Door prizes Friday afternoon – be there! Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) Channel Master DTV converter Channel Master DTV converter Epson multimedia viewer Epson multimedia viewer LG cell phones LG cell phones LG portable DTV/DVD combos LG portable DTV/DVD combos Kramer cables & DA Kramer cables & DA Monster HD Calibration DVD Monster HD Calibration DVD On-Air Solution PC DTV rcvr On-Air Solution PC DTV rcvr Vudu receiver w/WiFi Vudu receiver w/WiFi Xbox Kinect w/Dance Central 2 Xbox Kinect w/Dance Central 2

8 Mark Schubin, HPA Technology Retreat, 2012 February 15 7 The Basics – Part IV Be nice! Be nice! computer sounds muted computer sounds muted communications devices on vibrate communications devices on vibrate all calls and conversations outside the room all calls and conversations outside the room WiFi: Again, SSID-HPA, PW: hollywood2012 WiFi: Again, SSID-HPA, PW: hollywood2012 Please fill out evaluations (links at reg. table) Please fill out evaluations (links at reg. table) both sessions and demos, please both sessions and demos, please Presentations link: Presentations link: or go to the HPA website, click on the program page, & replace the number with

9 Mark Schubin, HPA Technology Retreat, 2012 February 15 8 Technology Year in Review 26 th (or 77 th ) annual This Is the Year of HDTV 26 th (or 77 th ) annual This Is the Year of HDTV Leichtman: 69% HHs, ~ 1 / 3 have 2+ Leichtman: 69% HHs, ~ 1 / 3 have 2+ Nielsen 11 Q1: perception of 75 HD channels Nielsen 11 Q1: perception of 75 HD channels still not press bridges (pool feeds): still not press bridges (pool feeds): analog NTSC (digital component 1981) analog NTSC (digital component 1981) mono (stereo TV sound 1984) mono (stereo TV sound 1984) 4:3 (16:9 1985) 4:3 (16:9 1985) still shoot-&-protect for 4:3 still shoot-&-protect for 4:3 3 rd (or 84 th ) annual This Is the Year of 3DTV 3 rd (or 84 th ) annual This Is the Year of 3DTV 5 of top movies in 3D (6 of 10 in 2010) 5 of top movies in 3D (6 of 10 in 2010) U.S. movie BO continues to decline ($$ & audience) U.S. movie BO continues to decline ($$ & audience) ,283M admissions: lowest since 1995 (pop. up 19%) ,283M admissions: lowest since 1995 (pop. up 19%)

10 Mark Schubin, HPA Technology Retreat, 2012 February downloads/2011-Reports/state-of-mobile-Q pdf

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12 Mark Schubin, HPA Technology Retreat, 2012 February TV Viewing For Americans, watching TV is almost a full-time job – Rapid TV News For Americans, watching TV is almost a full-time job – Rapid TV News Less Internet or mobile, 35:08/wk/pers Less Internet or mobile, 35:08/wk/pers downloads/2012/cross-platform-report-q html downloads/2012/cross-platform-report-q html

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15 Mark Schubin, HPA Technology Retreat, 2012 February /mediauniverse/

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17 Mark Schubin, HPA Technology Retreat, 2012 February :08 + mobile + streaming = 35:42 35:08 + mobile + streaming = 35:42 Top-3 audience: Super Bowl 12, 11, 10 Top-3 audience: Super Bowl 12, 11, 10

18 Mark Schubin, HPA Technology Retreat, 2012 February Do viewers like the ads more than the programs?

19 Mark Schubin, HPA Technology Retreat, 2012 February CEA Household Penetration, Jan 2012 TV: peaked at 99% 09/10, now 96% TV: peaked at 99% 09/10, now 96% radio steady at 98% radio steady at 98% DTV/HDTV: holding at 88%/87% DTV/HDTV: holding at 88%/87% separate surround sound systems growing to 39% separate surround sound systems growing to 39% LCD (72%) & plasma (18%) both still growing LCD (72%) & plasma (18%) both still growing projection TV down to 11% projection TV down to 11% Cable (42%) and satellite (31%) STBs steady Cable (42%) and satellite (31%) STBs steady those could be feeding analog TVs those could be feeding analog TVs Component DVD peaked at 95% 11, now 92% Component DVD peaked at 95% 11, now 92% DVR steady (47%), VCRs down to 38% DVR steady (47%), VCRs down to 38% Computer growing to 90%; home Internet 78% Computer growing to 90%; home Internet 78% Camcorders peaked at 55% 11, now 52% Camcorders peaked at 55% 11, now 52% Smartphones fast growth to 55% Smartphones fast growth to 55% Vehicular video 22%; console games 53% Vehicular video 22%; console games 53%

20 Mark Schubin, HPA Technology Retreat, 2012 February Acquisition 4K: next panel 4K: next panel Improved imager/processing Improved imager/processing Sony HDC / 3 prism CCD Sony HDC / 3 prism CCD 1-2 stops quieter/more sensitive 1-2 stops quieter/more sensitive Larger-format Larger-format Ikegami joins 4 / 3 Ikegami joins 4 / 3 HDR HDR Red HDRx Red HDRx DSC DSC Poynton Poynton Red at NAB 2011

21 Mark Schubin, HPA Technology Retreat, 2012 February Storage What astounding new technology was announced for the next Olympic Games?

22 Mark Schubin, HPA Technology Retreat, 2012 February Storage tape-based subsampled introduced 1999 DVCPROHD

23 Mark Schubin, HPA Technology Retreat, 2012 February Remember Uncompressed HD? SMPTE Type D-6 SMPTE Type D-6 8-bit 4:2:2 8-bit 4:2:2 1 Gbps 1 Gbps 34-head scanner 34-head scanner maximum 64 minutes on a large 3/4-inch cassette maximum 64 minutes on a large 3/4-inch cassette 14.4 x 8.1 x 1.3 inches 14.4 x 8.1 x 1.3 inches 5.9 lbs. 5.9 lbs. 2-piece transport & processor 2-piece transport & processor 17.6 W x 27.6 D x 31.3 H inches 17.6 W x 27.6 D x 31.3 H inches 242 lbs. 242 lbs.

24 Mark Schubin, HPA Technology Retreat, 2012 February Surprise! Blackmagic HyperDeck Blackmagic HyperDeck 10-bit 4:2:2 10-bit 4:2: Gbps 1.25 Gbps 51.2 minutes on one 480 GB SSD 51.2 minutes on one 480 GB SSD 240 GB SSD <$ GB SSD <$400 David Leitner, Filmmaker magazine $345 $995 now bit-rate-reduction processing is what costs

25 Mark Schubin, HPA Technology Retreat, 2012 February Processing Blackmagic Design Topaz Labs InFocus

26 Mark Schubin, HPA Technology Retreat, 2012 February Autostereoscopic Display Dimenco 52-inch at Triaxes

27 Mark Schubin, HPA Technology Retreat, 2012 February Autostereoscopic Display Dimenco 52-inch at Triaxes Simulated resolution after 28-view division

28 Mark Schubin, HPA Technology Retreat, 2012 February Fraunhofer HHI Free2C display No stereo viewing glasses needed No stereo viewing glasses needed Free positioning of a single viewer within an opening angle of about 60 degrees Free positioning of a single viewer within an opening angle of about 60 degrees Excellent stereo separation (extremely low crosstalk) Excellent stereo separation (extremely low crosstalk) Very high spatial resolution (1200 x 1600) Very high spatial resolution (1200 x 1600) Excellent brightness and color reproduction Excellent brightness and color reproduction From Ian Sexton, De Montfort University Head-Tracked Autostereoscopic Displays 3D World, NY, October

29 Mark Schubin, HPA Technology Retreat, 2012 February MUTED system From Ian Sexton, De Montfort University Head-Tracked Autostereoscopic Displays 3D World, NY, October

30 Mark Schubin, HPA Technology Retreat, 2012 February Get Out There and Learn One for the Gipper! Enjoy the 2012 HPA Tech Retreat! winterplumagesummerplumage Yes, I will look different at NAB these slides are posted on the presentations page; the presentation with audio will be on SchubinCafe.com soon


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