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Mark Schubin, HPA Technology Retreat, 2010 February 17 1 Welcome to the 16 th HPA Tech Retreat Thanks to all sponsors, speakers, & especially Thanks to.

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Presentation on theme: "Mark Schubin, HPA Technology Retreat, 2010 February 17 1 Welcome to the 16 th HPA Tech Retreat Thanks to all sponsors, speakers, & especially Thanks to."— Presentation transcript:

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2 Mark Schubin, HPA Technology Retreat, 2010 February 17 1 Welcome to the 16 th HPA Tech Retreat Thanks to all sponsors, speakers, & especially Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think Eileen Kramer – without whom I shudder to think John no problem Luff – Dictator of Demos John no problem Luff – Dictator of Demos HPA Board, TR Committee, Staff HPA Board, TR Committee, Staff Supersession team led by Jerry Pierce Supersession team led by Jerry Pierce Moderators: Jerry Whitaker, Debra Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick Waddell Moderators: Jerry Whitaker, Debra Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick Waddell Peter Putman Peter Putman

3 Mark Schubin, HPA Technology Retreat, 2010 February th- Annual HPA Tech Retreat 17 th- Annual HPA Tech Retreat Tuesday, February 15 through Tuesday, February 15 through Friday, February 18, 2011 Here: Rancho Las Palmas Resort & Spa Here: Rancho Las Palmas Resort & Spa Submit proposals as soon as youd like (deadline will be in October): Submit proposals as soon as youd like (deadline will be in October): if you dont get a response, I probably havent received your proposal if you dont get a response, I probably havent received your proposal Mark Your Calendars!

4 Mark Schubin, HPA Technology Retreat, 2010 February 17 3 The Basics The schedule rules – Verizon Wireless time The schedule rules – Verizon Wireless time Power available in most rows, Wi-Fi in the room Power available in most rows, Wi-Fi in the room Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm other times by mutual agreement – No demos Friday other times by mutual agreement – No demos Friday Las Palmas E-H, Desert Suites 1-3, Panasonic truck in lot Las Palmas E-H, Desert Suites 1-3, Panasonic truck in lot Sign-up for tomorrow nights softball at Fenway Park Sign-up for tomorrow nights softball at Fenway Park players and spectators sign-up, sign-up for buses, too players and spectators sign-up, sign-up for buses, too buses leave from side exit to the conference center buses leave from side exit to the conference center All meals in Las Palmas A-D across the hall All meals in Las Palmas A-D across the hall Breakfast-roundtable topic lists posted at doors Breakfast-roundtable topic lists posted at doors There are still tables available. If youd like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP. There are still tables available. If youd like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP.

5 Mark Schubin, HPA Technology Retreat, 2010 February 17 4 The Basics – Part II Quizzes: Quizzes: all are eligible (except me) all are eligible (except me) place entries in bowl by session end place entries in bowl by session end (quiz #5 by the last refreshment break) have name and quiz # on entry have name and quiz # on entry no penalty for wrong answers no penalty for wrong answers currently open: currently open: Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV broadcast? Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV broadcast? Quiz 1: What does the DVD collection of 24 - Season Four have to do with mobile TV? Quiz 1: What does the DVD collection of 24 - Season Four have to do with mobile TV? Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from? Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from?

6 Mark Schubin, HPA Technology Retreat, 2010 February 17 5 The Basics – Part III Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) No recording please No recording please Door prizes Friday afternoon – be there! Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) JVC EverioX GZ-X900 HD camcorder JVC EverioX GZ-X900 HD camcorder 3 (!) Eviant T7 portable digital TV sets 3 (!) Eviant T7 portable digital TV sets Hauppauge WinTV 950 USB-stick DTV receiver Hauppauge WinTV 950 USB-stick DTV receiver Radiient Repeat-6 HDMI distribution amplifier Radiient Repeat-6 HDMI distribution amplifier MediaGate home network HD media player MediaGate home network HD media player AV Tools ATSC receiver and panel antenna AV Tools ATSC receiver and panel antenna GE ATSC receivers & RCA ANT1500 antenna GE ATSC receivers & RCA ANT1500 antenna

7 Mark Schubin, HPA Technology Retreat, 2010 February 17 6 The Basics – Part IV Be nice! Be nice! 3D glasses from front right not intended as gifts 3D glasses from front right not intended as gifts Mobile communications devices on vibrate Mobile communications devices on vibrate Take all calls and conversations outside the room Take all calls and conversations outside the room WiFi: RLP-Meeting, hollywood2010, post WiFi: RLP-Meeting, hollywood2010, post Please fill out evaluations Please fill out evaluations Presentations link: [ONLY FOR ATTENDEES] Presentations link: [ONLY FOR ATTENDEES]

8 Mark Schubin, HPA Technology Retreat, 2010 February 17 7 Technology Year in Review 24 th annual This Is the Year of HDTV 24 th annual This Is the Year of HDTV US HD HH: CEA 63%, Leichtman 46%, Magid 43%, ORC 62% US HD HH: CEA 63%, Leichtman 46%, Magid 43%, ORC 62% still not press bridges (pool feeds): still not press bridges (pool feeds): analog NTSC (digital component 1981) analog NTSC (digital component 1981) mono (stereo TV sound 1984) mono (stereo TV sound 1984) 4:3 (16:9 1985) 4:3 (16:9 1985) still shoot-&-protect for 4:3 still shoot-&-protect for 4:3 1 st (or 83 rd ) annual This Is the Year of 3DTV 1 st (or 83 rd ) annual This Is the Year of 3DTV channels announced from DirecTV, Discovery, Sky channels announced from DirecTV, Discovery, Sky 3D trucks from NEP & AMV 3D trucks from NEP & AMV integrated cameras & camcorders from 3D-One, Astro, DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?) integrated cameras & camcorders from 3D-One, Astro, DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?) auto-convergence coming from 3ality? auto-convergence coming from 3ality? HDMI 1.4 (7 delivery mechanisms + 9 to come) HDMI 1.4 (7 delivery mechanisms + 9 to come) 10% of TVs 37+ to be 3D this year (Panasonic Japan) 10% of TVs 37+ to be 3D this year (Panasonic Japan) Final Destination, Grammy to all TVs Final Destination, Grammy to all TVs Vancouverunilateralsnon-HD(analogavailable)

9 Mark Schubin, HPA Technology Retreat, 2010 February 17 8 NEP SS-3D 16 seats; 6 for convergence

10 Mark Schubin, HPA Technology Retreat, 2010 February 17 9 Shooting 3D Vince Pace on Avatar, not seeing 3D

11 Mark Schubin, HPA Technology Retreat, 2010 February Integrated 3D Cameras 3D-One CP-20 (IP) 1/2-inch Ikonoskop a-cam IIId (>>IP) >2/3-inch LMP LP1 (

12 Mark Schubin, HPA Technology Retreat, 2010 February Stereoscopic Tools Processing Processing format conversion format conversion correction correction 2D-to-3D 2D-to-3D Monitoring Monitoring signal signal viewfinder viewfinder convergence convergence

13 Mark Schubin, HPA Technology Retreat, 2010 February Schubin Cafe, IBC

14 Mark Schubin, HPA Technology Retreat, 2010 February Sony 280-inch LED at InterBEE (need for 2D glasses? See SchubinCafe.com)

15 Mark Schubin, HPA Technology Retreat, 2010 February ITU-R Report January 14 1 st Gen: plano-stereoscopic TV 1 st Gen: plano-stereoscopic TV 2 nd Gen: multiple views 2 nd Gen: multiple views 3 rd Gen: object wave profile - 3 rd Gen: object wave profile - NG3D SMPTE Paper Thomas Edwards, Fox years away

16 Mark Schubin, HPA Technology Retreat, 2010 February Statistics TV Viewing (Nielsen): TV Viewing (Nielsen): 8:21/day/USHH, 4:49/day/person, new records 8:21/day/USHH, 4:49/day/person, new records personal up 20% over 10 yrs. ago personal up 20% over 10 yrs. ago 140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile 140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile 142.7M online viewers, up 5.2% (16%) 142.7M online viewers, up 5.2% (16%) Super Bowl XLIV biggest audience ever: 106.5M (Nielsen) Super Bowl XLIV biggest audience ever: 106.5M (Nielsen) passed 1983 last episode of M*A*S*H (but 32M more TV HH now) passed 1983 last episode of M*A*S*H (but 32M more TV HH now) Super Bowl rating 45.0; M*A*S*H rating 60.2 (SpongeBob 3.4) Super Bowl rating 45.0; M*A*S*H rating 60.2 (SpongeBob 3.4) Broadcast TV ad venues peaked in 2007, cable in 08 (TVB) Broadcast TV ad venues peaked in 2007, cable in 08 (TVB) 2008 was an election and Olympics year 2008 was an election and Olympics year Cable TV (Kagan September) Cable TV (Kagan September) basic 62.6M, digital 41.2M, data 41.2M, phone 21.7M basic 62.6M, digital 41.2M, data 41.2M, phone 21.7M penetration of homes passed 49.8% penetration of homes passed 49.8% Consumer Electronics (January, CEA sales & phone survey) Consumer Electronics (January, CEA sales & phone survey) Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Broadband 69%, Camcorders 54% Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Broadband 69%, Camcorders 54%

17 Mark Schubin, HPA Technology Retreat, 2010 February Games car trimmed chart (full chart posted online)

18 Mark Schubin, HPA Technology Retreat, 2010 February Focus & Color-Control LEDs Dedolight Mini DLOB Dedolight Mini DLOB Gekko Kedo Gekko Kedo Litepanels Bi-focus Litepanels Bi-focus

19 Mark Schubin, HPA Technology Retreat, 2010 February Imager Size 2/3-inch ARRI D-21, Dalsa, Panavision Genesis, Red One, Sony F35, APS-C 16:9 (approx.) Canon EOS 5D Mark II Vision Research Phantom 65 1/3 1/2 - 1/4-inch Dynamic Range Dynamic Range Sensitivity Sensitivity Lens Quality Lens Quality Limitable Depth of Field Limitable Depth of Field - 1/5-inch PanasonicHDC-SD1001/6-inch - Panasonic Lumix DMC-GH1 HDSLRs - - -

20 Mark Schubin, HPA Technology Retreat, 2010 February Schubin Cafe, IBC Tiny HD Cameras Gigawavewireless2/3-inch HD camera Modula Baby 2/3-inch HD 36x36x64 mm Lux Media Plan HD /3-inch 42x42x38 mm Xensium sensor f/ 11 2K lx 60 dB SNR FFV HD 2/3-inch USB control BradleyEngineering HD mm deep Acutelogic HD PE /2.5-inch 10x zoom 10mm MOD PanasonicAG-HCK10 1/4 12x Sony HXR-MC1 1/5-inch 10x

21 Mark Schubin, HPA Technology Retreat, 2010 February Storage I New Totally Tape-based Camcorder: New Totally Tape-based Camcorder: Sony SRW-9000 Dual Solid-State Dual Solid-State JVC GY-HM700: SxS+SD backup JVC GY-HM700: SxS+SD backup Panasonic AG-HPX300: P2+SD proxy Panasonic AG-HPX300: P2+SD proxy 1024-Stream SSD: Fusion-io Duo 1024-Stream SSD: Fusion-io Duo to 640 GB, 12 Gbps to 640 GB, 12 Gbps to TB/day to TB/day demo of 1024 streams demo of 1024 streams

22 Mark Schubin, HPA Technology Retreat, 2010 February Storage II Tiny recorders with HD-SDI i/o: Tiny recorders with HD-SDI i/o: AJA Ki Pro AJA Ki Pro Palm-sized: Palm-sized: Convergent Designs nano Convergent Designs nano Fraunhofer microStorage Fraunhofer microStorage DVC, MikroM DVC, MikroM DVEO VideoBank DVEO VideoBank Panasonic AG-HMR10 Panasonic AG-HMR10 P2 E vs. A P2 E vs. A economy, speed economy, speed short life? short life? Beyond HD: Beyond HD: Codex, Keisoku, Kinor, S.two Codex, Keisoku, Kinor, S.two

23 Mark Schubin, HPA Technology Retreat, 2010 February Distribution shut down shut down analog full-power US broadcasts analog full-power US broadcasts soon 700 MHz wireless mics soon 700 MHz wireless mics maybe digital broadcasts? maybe digital broadcasts? white spaces white spaces No problem! No problem! fiber fiber Google Google Bell Labs >100 Pbps/km (15.5 Tbps 7000 km) Bell Labs >100 Pbps/km (15.5 Tbps 7000 km) from TotallySevere.com approved use

24 Mark Schubin, HPA Technology Retreat, 2010 February Schubin Cafe, IBC MR THOMAS CLAVELLS COMPTOMETER FOR THE NEW TELESERVER

25 Mark Schubin, HPA Technology Retreat, 2010 February Schubin Cafe, IBC Studio Hamburg MCI radarTOUCH up to 50-m screen (larger possible)

26 Mark Schubin, HPA Technology Retreat, 2010 February Spencer David Reisner


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