1. Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional

2. Marieke Hensel ma-ree-ka

3. Since 1999: Online Marketing

4. Since 2006: Branding Personality

5. Branding Personality

6. Consumer brands + Personal brands

7. BusinessWise April 2007 #2 best selling business book on Amazon.co.uk

8. Newest book - Oct 2009: Social Media Strategies for Your Restaurant Business

9. Today:

10. How to get listings? How to get houses sold?

11. Why social media?

12. Marketing is changing

13. Not only different marketing channels, …

14. …it’s a different way of communicating

15. use social media to communicate PeopleYour customers

16. Connect with your target audience

17. 3,000 people Google “anaheim house” every day

18. People are still buying a house

19. People search for a house to buy on the internet

20. Who are your customers?

21. What is your ideal client?

22. How to reach my ideal client?

23. Q: What is your most important source of new customers?

24. Word-of-mouth

25. More customers?

26. More word-of-mouth

27. Do people know you exists? Do people think of you when they think of “real estate agent Anaheim”?

28. Did you show them a house before?

29. Have they experienced what makes you stand out?

30. Social Media is…

31. Word-of-mouth on steroids

32. Feed your customers…

33. …with positive experiences

34. Tools

35. Google Search

37. Google Maps

40. Facebook

41. Users can join groups

42. Connect with friends

43. Send them messages

44. Facebook Page

46. 1.4 million fans

47. Twitter

48. Connect with your customer

49. Listen to customer feedback

50. LinkedIn

51. People will find you on LinkedIn by your profession

52. Ask for recommendations

53. More relevant for commercial realtors

54. Foursquare

55. Promote your Open House & new listings

62. Social media in plain english

63. Join the conversation

64. Start the conversation

65. What’s your story?

66. Share information

67. Don’t sell!

68. Content

69. Create once

70. Share as many times possible

71. Follow up is personal

72. Listen!

73. Get them in the door

74. Stay in contact

75. Reward loyal customers

76. Generate new ones!

77. marieke@hensel.nl Twitter: @hensel facebook.com/hensel www.brandingpersonality.com