Presentation on theme: "Kerrin MacPhie Head of Sales, ACC Liverpool Making Sense of Social Media."— Presentation transcript:
Kerrin MacPhie Head of Sales, ACC Liverpool Making Sense of Social Media
Presentation Contents ACC Liverpool - overview Twitter Linked In Facebook Success to date Global Green Alliance ACC Liverpool
About ACC Liverpool Opened in 2008 Convention Centre for Meetings and Events Arena for Concerts, Sport and Large Events
World-class Venue and Facilities International Destination Competing for Business How could we stand out from the crowd? ………………………………………. Social Media The Marketing Challenge
What is Twitter? Mini blog - nearing 35 million worldwide tweeps (people) Tool to raise profile - enable followers to get to know you and your business You need to follow to be followed, tweeps will reciprocate Instantly promotes news, information, websites and blog entries See what is being tweeted about you! Brand reputation is in the hands of the community
What is LinkedIn? The biggest professional network 60 million registered users worldwide Individuals use it Excellent for networking online Can be recommended by colleagues Introductions can increase your contacts Join relevant groups for discussion Create your own group – create discussion Create a Company page to share updates Update your status, clients will check!
What is Facebook? More consumer focused 200,000,000 users worldwide People generally keep for personal use Can be used effectively for 121 business discussion Can be incredibly powerful with appropriate campaign – delegate numbers/ concerts Often banned from office environment
Success LinkedIn Group – Global Green Alliance Twitter - @GGreenAlliance
Global Green Alliance Group
Groups to Join on LinkedIn
Success Twitter Convention Centre has 1057 followers Received 3 enquiries Arena has 1493 Facebook Arena has 5000 profile fans Arena has 10,498 business page likes LinkedIn – K MacPhie 234 contacts Connecting me to 2,275,763 3,372 new contacts since 22 nd October!
LinkedIn page 23 rd Oct
Drums Success - Tweet Up North Tweet to Meet at ACC Liverpool Putting a face to a name Cemented online relationships Showcased venue facilities Positioned ACC Liverpool as an innovator Generated 2 enquiries
Top Tips for Customer Engagement Develop an integrated strategy, not just online e.g. Tweetups Plan how you will build a following Twitter - Search and Follow (Hootsuite) Use Tweetdeck – key words ReTweet LinkedIn – profile, research groups, set one up! LinkedIn and Twitter combined Add links to emails, shortcuts on webpage, newsletters Be professional – obviously Use your blog/ website! You need to send followers somewhere to keep them engaged.
More sites…… If that wasn't enough, here are some more social media sites……… Google Buzz Google Wave Foursquare Myspace Viadeo Xing YouTube
What is Twitter? Erik Qualman - @equalman The Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Watch This Space!