1. ‘Tapping into Talent’ conference 26 th March 2012 Jacky Isaac -Human Resources Director

2. Agenda About the Ricoh Arena Our strategy Influencing youth engagement Our partnerships Initiatives Conclusions

3. About us A fast-growing leisure, entertainment and sport venue in the West Midlands Opened in 2005 the project was seen as a catalyst for urban and economic regeneration and job creation. Owned by Coventry City Council and the Alan Edward Higgs Charity, a regeneration charity.

4. The Ricoh Arena is…. 32,500 capacity stadium, rented to Coventry City Football Club 25 days a year The stadium’s capacity increases to 40,000 for major concerts 15,000m2 of conference and event space including a 6000m2 exhibition hall An Olympic 2012 football venue Host venue for Rugby World Cup 2015 Over 7 million visitors in 6 years On site De Vere hotel On site casino

5. Our strategy Small stadium management team Long-term contracts with premium partners for outsourced services High profile sponsors - key relationships On site tenants Involvement with the local community

6. How could we influence youth engagement? Engaged our partners, sponsors and tenants Senior Team involved in the local community Seek and support local initiatives

7. Developing partnerships with:

8. Initiatives On-site De Vere Academy Recruiting and training apprentices from ‘neets’ population Customer service and kitchen based craft skills Compass Group UK – service partner 17 full time apprenticeships in last two years Work experience for De Vere Academy students Internships Ricoh arena Business admin apprentices Budget for 42 week internship Innovative school work experience programme Supporting year 10 students with course work Mentoring and coaching with Princes Trust Developing foundation degree with Warwickshire College

9. Initiatives 2 Princes Trust – ‘Get into’ programme –‘ get into hospitality’ –Two week work experience –Job ready candidates ‘Life beyond school’ –Mapping of business skills frameworks into education –Project now in 19 schools –6443 students engaged –Creating skills ladders –Ricoh Arena supplied skills frameworks to support project

10. Conclusion Really get involved in the local community Do not under-estimate the difference that you can make Evaluate every opportunity Accept that not everything you do will succeed Tailor opportunities to meet the need Celebrate success