1. The Milan Foundation and David Beckham Soccer Clinic & Festival A Special Event Series To Benefit Youth Soccer

2. Free clinics for area children –Led by local coaches Free community services –Health Screenings –Police, Fire and Ambulance –Child ID Services The Milan Foundation and David Beckham Soccer Clinic & Festival

3. 15 to 20 kids enjoy private clinic with David –Q&A and Demonstration Other entertainment –Skill Demonstrations –Milan Park –Possible concert or other music events Silent auction and fundraising dinner The Milan Foundation and David Beckham Soccer Clinic & Festival

4. Where and When? 3 to 4 cities each year, selected via –Competitive bid OR –Direct selection by committee AND –Must meet pre-determined criteria Each city must also meet one of the following criteria: –Existing Milan Super Club –3 year ramp-up contract for Super Club –Deal to host Milan Camps for a 3 year period

5. Partnership between The David Beckham Academy and The Milan Foundation

6. All initial costs through Major Sponsors –Adidas – cash, equipment, uniforms –Food/Beverage – cash plus food and/or beverage service at events –Hard Rock– possible location for Black Tie Auction and Dinner Partnership between The David Beckham Academy and The Milan Foundation Balance of financial support from local and/or regional sponsors

7. How? Participants selected by local clubs and area non-profit groups –Soccer in the Streets –YMCA sports programs –Public school soccer teams Participants for private clinic selected based on –Soccer Skills Level –Academics –Community Service Local contests with sponsors could also be used to select participants

8. Giving Back Half of funds raised go into escrow account –Scholarships for kids to play at the local Milan Affiliated Soccer Club –Talent evaluations for high potential players

9. Half of funds raised go to charity efforts –Local charities in each city –Milan Foundation –Charity of David Beckhams choice Event will also grant wishes to US kids seeking to meet David Beckham –Make-A-Wish Foundation Giving Back

10. Why this event? Expanded brand recognition for The David Beckham Academy Could tie into opening of new Academy locations across the United States Generate support for David Beckhams selected charities:

11. Increase media focus on childhood obesity Raise awareness of regional charities and Make-A-Wish Foundation of America Support and promote local soccer clubs Raise profile of youth soccer in inner-city communities and across the United States Increase number of children playing soccer Why this event?