1. POS and KIOSK Candice Hsieh Global Marketing Division Last Updated: 2005/11/4

2. POS/KIOSK POS/KIOSKGlobal Marketing Division INDEXINDEX Why AXIOMTEKWhy AXIOMTEK Target Market AnalysisTarget Market Analysis Product FeaturesProduct Features Product RoadmapProduct Roadmap Successful Case StudySuccessful Case Study

3. POS/KIOSK POS/KIOSKGlobal Marketing Division Why AXIOMTEK? Comprehensive products for POS/KIOSK markets from boards, panel monitors to systems solutions High performance and cost-effective selections Embedded OS team support Flexible customization ability Speed up Time-to-Market Long-term support

4. POS/KIOSK POS/KIOSKGlobal Marketing Division Always be cost-driven COM port intensive for peripheral connections (4-6) Dual Printer ports is commonly required DIO with powered benefits system Dual display and DualView are commonly requested Target Market Analysis POS/KIOSK POS/KIOSK

5. POS/KIOSK POS/KIOSKGlobal Marketing Division Product Features For POS/KIOSK applications Product Features For POS/KIOSK applications COMsCOMsDualViewDualViewDIODIO VGAPerf.VGAPerf.CustomCustomDualDisplayDualDisplay EOSEOSCompact & Slim Compact Cost-effectiveCost-effective

6. POS/KIOSK POS/KIOSKGlobal Marketing Division Available Products For POS/KIOSK applications Available Products For POS/KIOSK applications Boards Systems & Monitors 20052006 SBC85610 LPX PIII SBC84600 3.5” Eden RTP120-610 Panel PC 12.1”, PIII SBC856A1 LPX Eden 1G SBC83677 5.25” Eden SBC836A0/1 5.25” PIII SBC83800 5.25” P4 SBC83810 5.25” P-M PANEL6122 12.1” Monitor PANEL6190 19” Monitor PANEL6152 15” Monitor PANEL6172 17” Monitor

7. POS/KIOSK POS/KIOSKGlobal Marketing Division Customer The customer is one of the world’s most ambitious technology companies. It has an operational presence on every major continent and sells its products to more than 100 countries worldwide. Their major product lines include televisions, set-top boxes, mobile phones, air conditioning systems and refrigerators. The customer’s INTELLIGENT COMMERCIAL EQUIPMENT subsidiary is the largest electric cash register company of china. It is a full-fund branch of the Group. The company’s area of specialization is all kinds of commercial electric cash register,tax-control electric cash register, and the specialized equipment for the electric cash register. In past 12 years, the customer’s electric cash register keep the first place among the state-brand and become top-selling brands of electric cash register of China. Applications (I) POS System

8. POS/KIOSK POS/KIOSKGlobal Marketing Division Challenges The company has more than 10 standard models of cash registers which ranked from 586 to Pentium III grades. Due to strong competition in the market, the company was seeking an industrial-grade custom board to migrate the systems to high performance, low power consumption, strong multimedia support, high scalability, and cost-effective directions. Essential I/O such as four COM port, two parallel (printer) ports are basic requirements for cash register applications. Base on the customer’s request, AXIOMTEK designed a digital I/O control on board to enable the automatic opening of the cash drawer. The Dual Display feature enriched the system’s multi-media function. The cash register isn’t just POS function anymore. It also performed the Digital Advertising function. The display on operator’s side performs traditional cash register function while the second display plays the advertising clip/video on consumer’s side. Security also plays a key rule in cash register systems. AXIOMTEK designed 2 features to ensure the system guarded securely. First, the PCI slot for Security CryptoCard to provide cryptographic schemes to prevent unauthorized access. Second, with the company’s proprietary software, the NVRAM keeps records on all personnel access and sales entries. This will prevent personnel’s error in advance. Applications (I) POS System

9. POS/KIOSK POS/KIOSKGlobal Marketing Division Applications The POS system is widely applied in supermarkets, retail stores, department stores, pharmacy and shopping mall etc. Applications (I) POS System POS system SBC856A1 CPU onboard LPX SBC

10. POS/KIOSK POS/KIOSKGlobal Marketing Division Technological Implementation Mechanical board dimensions must follow LPX form factor A PCI slot for Security Cryptographic Card for access security Battery back up NVRAM to record all access and transactions Dual display for digital advertising Customized system BIOS default including custom features Applications (I) POS System

11. POS/KIOSK POS/KIOSKGlobal Marketing Division Why AXIOMTEK’s SBC856A1? - Reliable and low power consumption - Customized hardware platform - High scalable system for future expansion - Cost-effective - Local support and good service Applications (I) POS System AXIOMTEK is going to help the customer to develop a higher level platform for new generation POS system. The platform required high performance CPU and system memory onboard, DualView support and cost-effective etc.

12. POS/KIOSK POS/KIOSKGlobal Marketing Division Customer The customer is a system integrator located in Asia. Due to the technical confidential policy AXIOMTEK designed and supported the core engine simply, and the customer is responsible for system build-up locally. Applications (II) POS System

13. POS/KIOSK POS/KIOSKGlobal Marketing Division Challenges Due to the special requirements of the POS system, we developed a custom board for customer. The board required particular form factor near LPX, high performance, cost- effective and embedded OS compatible. Essential I/O includes six COM ports, two printer ports, DIO with powered, cash drawer, and LAN support. low power consumption, and industrial-grade single board computer. Applications (II) POS System

14. POS/KIOSK POS/KIOSKGlobal Marketing Division Applications The POS systems are widely applied in supermarkets, retail stores, department stores, pharmacy and shopping mall etc. SBC83651VEA Socket 370 SBC POS system Applications (II) POS System CustomEOS

15. POS/KIOSK POS/KIOSKGlobal Marketing Division Why AXIOMTEK’s SBC83651VEA? - Flexible custom design - Cost-effective - Custom Embedded OS compatible - Local support and good service AXIOMTEK is helping the customer to develop other higher level platforms for new generation POS system. Applications (II) POS System

16. POS/KIOSK POS/KIOSKGlobal Marketing Division Customer The customer provides Restaurant Point of Sale Systems which are designed for and installed in fine & family dining, take out, delivery, country clubs, hotels, bars, and nightclubs. Applications (III) POS Systems

17. POS/KIOSK POS/KIOSKGlobal Marketing Division Challenges Due to the limited space normally found in the application environment of Touch Pro’s customers, the SIZE became a key. The unit will be exposed in an environment with significant dirt or oily pollution. It’s required to make the system enclosure FANLESS however can be well operated under 45C. Applications (III) POS Systems

18. POS/KIOSK POS/KIOSKGlobal Marketing Division Technological Implementation EM1611S-AC43W Fanless with SBC84510VEE-300 Bartender POS System Happy Campers Making Money With POS System POS System for Hotel Registration EM-1611S-AC43 with custom work of system fans and vents removed. The enclosure is requested to be in black color for POS like. Applications (III) POS Systems

19. POS/KIOSK POS/KIOSKGlobal Marketing Division Why AXIOMTEK’s EM-1611S? - Compact size for space limit environment - Flexible of custom work (A new project is with the same HW configuration however with Powder Coating on the enclosure) - System integration services Applications (III) POS Systems

20. POS/KIOSK POS/KIOSKGlobal Marketing Division Customer Background The customer is a local System Integrator (SI) serving the one of the world’s largest electrical engineering and electronics companies. Its customer founded more than 150 years ago and is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting. Applications (IV) Interactive KIOSK

21. POS/KIOSK POS/KIOSKGlobal Marketing Division Challenges The application requires to have the kiosk terminal designed a reliable and powerful system with industrial quality. Our product should be an industrial-grade flat panel monitor as well as support high brightness TFT touchscreen LCD’s, panel mount, waterproof and dust-proof features and so on. Applications (IV) Interactive KIOSK

22. POS/KIOSK POS/KIOSKGlobal Marketing Division Application This customer built this as a interactive kiosk in the most famous Taipei Financial Center. The kiosk is an intelligent entrance control system for the building. Visitors have to apply a permission thru. Check the company data Connect the company for confirmation Get the permission Applications (IV) Interactive KIOSK

23. POS/KIOSK POS/KIOSKGlobal Marketing Division Configuration and Product Features I/O view PANEL6152 NEMA4/12 (IP65)-compliant panel mounting flat panel monitor 15” TFT high brightness LCD Touchscreen supported PC-VGA input ports supported Aluminum front panel Light duty Applications (IV) Interactive KIOSK