1. 4/6/2017 11:35 AM © 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

2. Windows Embedded for Point of Service Retail Seminar Microsoft Prague
4/6/ :35 AM
Windows Embedded for Point of Service Retail Seminar Microsoft Prague
Presenter name
Presenter Title
Today I’d like to talk with you about the product Windows Embedded for Point of Service, Microsoft’s recommended platform for customers building retail point of service terminals.
Before I continue, I want to make it clear that during this conversation, I will be referring to POS and Point of Service. Point of Service is a collection of terminal products available within a retail store that can include Point-of-Sale. In addition, Point of Service would also include self-checkout systems, ticketing kiosks, check-in kiosks and food-ordering kiosks. Unless specifically mentioned otherwise, POS will refer to Point of Service.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

3. Agenda Industry Trends and Challenges
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Agenda
Industry Trends and Challenges
Microsoft Point of Service (POS) Strategy
Windows Embedded for Point of Service Platform
Easier
Empowering
Lower Lifecycle Costs
Why Windows Embedded for Point of Service ?
I’ll start with an overview of key trends in the retail industry that are impacting POS device builders, then move to a high-level overview of Microsoft’s strategy in addressing this industry segment. I’ll provide an overview of Windows Embedded for Point of Service, then talk specifically about the benefits of the platform which are most relevant in building and using a POS terminal. I’ll also reference some partners who are already building POS devices, applications and peripherals for Windows Embedded for Point of Service.
Let’s now take a look at the state of the retail industry, and what it means for POS device and application providers.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

4. Industry Trends and Challenges
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Industry Trends and Challenges
Push towards standardization
Retail enterprises increasingly connected
New Technologies being introduced to the store
Since Early 2003, Microsoft has spent a great deal of time talking to our retail and hospitality industry partners and retail and hospitality organizations to get their feedback on what they see as the trends and challenges of today and in the future. This included partners such as device manufacturers, application providers, peripheral providers and retail system integrators as well as retail and hospitality organizations of all sizes. During those conversations, there were four (4) major trends identified by these partners and customers.
The first trend focuses on the Push towards standardization. While the adoption of retail industry standards has grown significantly since the introduction of OPOS the challenge is that the adoption and implementation of these standards has not been consistent. As a result, the time that it takes to set up a collection of device peripherals with a point-of-service system can take any where from 2 weeks to over 2 months – this is time that could be better spent actually using the devices. Further, applications for these systems are not easily deployed across retailers. An application vendor may have a dozen different variants of the same application to support due to differing standards implementations at their retail customers. The result is that there is significant customization that is required to set up a new system, and to support or update an existing POS system.
The second trend is that retail enterprises are increasingly connected while becoming even more geographically diverse. Whereas in the past, individual stores in retail chains operated in relative isolation, today they are expected to be nodes on the retail enterprise’s integrated IT network, not only handling transactions but sending and receiving critical business data throughout the retail IT infrastructure in real time. Further, retailers must be mindful of their abilities to deploy, service and manage their POS systems. In most situations today, it is very costly to both deploy and manage a POS OS image and applications both within a store and across geographically distributed retail outlets.
Next, it is clear that the pace of store systems innovation is accelerating and retailers are mindful of the fact that new and relevant technologies will be released during the expected lifecycle of the POS systems. Technologies such as RFID and wireless are just around the corner and retailers want to be sure that the platform they select will prepare them for the future of retailing. Additionally, the store systems are being asked to do more things. Specifically, POS systems are now being required to support new and multifunctional terminals. Retailers require that their OS platform will be designed from the ground-up to support these new technologies. Further, retailers want to know that there will be an ongoing focused, high-quality, and timely R&D investment into the OS platform.
Finally, cost consciousness is a pervasive theme in retail IT spending, as it is throughout the IT industry today. This cost consciousness extends not only to the initial fixed costs of acquiring, deploying and installing a new POS terminal, but also to the ongoing variable costs of managing devices, supporting the OS and applications over time, and maintaining the hardware itself.
So, you can see that the retail industry offers both opportunities and great challenges to a company like Microsoft. Let’s now talk about how we’re approaching the industry and what we offer.
Cost consciousness through the product lifecycle $$
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. Microsoft POS Strategy
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Microsoft POS Strategy
Enable partner companies to cost-effectively build and bring to market POS systems based on the Windows Embedded for Point of Service platform
Provide a standard, retail-optimized OS platform for Point of Service systems
Easier
Empowering
Lower Lifecycle Costs
Partner with OEMs to bring devices to market
Fujitsu Transaction Solutions, IBM, Micros, NEC Infrontia, Toshiba TEC, Wincor-Nixdorf
Build a broad community of retail ISVs and peripheral vendors around the Windows Embedded for Point of Service platform and .NET
Microsoft’s strategy in the point of sale industry segment is geared toward enabling partner companies to build and bring to market POS terminals that meet key requirements in a way that’s cost-effective for both the OEM and the retail enterprise customer. That’s the vision – and the execution relies on three key pillars:
First, Microsoft provides the standard retail-optimized OS platform for Point of Service devices to enable OEMs to build terminals that are the easiest to install, use and manage, enable the desired customer experiences of today and with the technologies of tomorrow, and reduce the overall lifecycles costs of owning and using a POS system.
Next, we partner with industry-leading OEMs to incorporate this operating system technology – Windows Embedded for Point of Service – in their POS terminal product lines and help them bring it rapidly to market.
Finally, we work to build a broad community of retail application developers, independent software vendors (ISVs) and retail device peripheral vendors who offer POS solutions built for the Windows Embedded for Point of Service platform and the Microsoft .NET Framework for application development.
It should be apparent by now that Windows Embedded for Point of Service is at the heart of our strategy for retail, so let me tell you a bit more about what it is.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

6. What is Windows Embedded for Point of Service ?
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What is Windows Embedded for Point of Service ?
Standard, retail-optimized OS platform for Point of Service devices
Only POS platform to provide Plug-n-Play support for retail peripherals
Based on Windows XP with Service Pack 2
Available from Windows Embedded OEM partners
Reduced OS footprint
Microsoft’s recommended OS for full-featured Point of Service terminals
Point of Sale, Kiosks, Self-Checkout, Fuel Pumps, Automated Teller Machines
First of a series of retail-focused investments from Microsoft that will continue through “Longhorn”
Windows Embedded for Point of Service is a version of Windows that has been optimized for retail Point of Service devices. It is based on the technologies available in Windows XP Embedded with Service Pack 2.
Windows Embedded for Point of Service will be licensed and distributed in a model that is very similar to Windows XP Embedded today. Specifically, it will be available through our Windows Embedded OEM partners.
While there will continue to be a selection of operating system products available from Microsoft like Windows CE and Windows XP Embedded, Windows Embedded for Point of Service will be the recommended operating system for full-featured point of service terminals like point-of-sale, information kiosks, self-checkout or registration kiosks.
It is also important to note that the development of Windows Embedded for Point of Service is the first of many retail-industry focused investments by Microsoft. These investments will continue through the development of the next version of our core operating system – codenamed Longhorn.
Having introduced Windows Embedded for Point of Service at a high level, I’d next like to describe how the product fits into the Microsoft organization.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

7. Windows Embedded for Point of Service - Overview
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Windows Embedded for Point of Service - Overview
Easier
Easier Point of Service platform to setup, use and service.
Empowering
Empowers businesses to deliver the desired customer experiences of today and tomorrow.
As a core technology provided under the Microsoft Smarter Retail Initiative, Windows Embedded for Point of Service is an easier POS platform to setup, use and manage due to a standard platform and familiar management technologies. Windows Embedded for Point of Service also empowers retailers to create the most compelling customer interactions by providing a standard, retail-optimized platform that includes the required retail-specific technologies, and full support for standard retail applications and device peripherals. Windows Embedded for Point of Service also provides the low retail Point of Service lifecycle costs by decreasing OS and application development costs, deployment costs, servicing and maintenance costs and POS hardware costs while providing the longest published product support lifecycle for Point of Service systems.
While we won’t be discussing all of the features that are included in Windows Embedded for Point of Service today, I will highlight a few of the features that make Windows Embedded for Point of Service the Easiest POS platform that empowers retailers to create better customer interactions while decreasing the lifecycle costs of the POS system.
Let’s take a closer look at what I mean by “Easier”.
Lower Lifecycle
Cost
The POS platform with low development, deployment, servicing and hardware costs and the longest published product support.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

8. Windows Embedded for Point of Service - Overview
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Windows Embedded for Point of Service - Overview
Simplified Setup
Standard POS platform
Provides an Windows XP Pro-like setup
Plug-n-Play retail peripheral support
Retail standards support
Unified POS
Broad application support
WEPOS retail application verification
Standard SDK with Consistent APIs
Comprehensive Programming Language support: C#, Java, .NET 1.1, Win32, J# Application compatibility
Easier
Empowering
Windows Embedded for Point of Service is the retail Point of Service platform that is easier to setup, use and service.
Windows Embedded for Point of Service is a standard platform for Point of Service devices. As a result, OEMs do not need to spend time developing a new platform for each product, ISVs have a standard platform to which they can port their POS applications and retailers are more easily able to identify standard solutions that require less integration.
Provide XP Pro-like setup experience that includes a installation wizard that streamlines the Operating System installation process. This includes having a full range of OS deployment options such as CD install, Network Install from floppy, Remote Installation Services (RIS), Remote Boot Technologies, Systems Management Services (SMS), and 3rd party management tools such as Altiris.
Windows Embedded for Point of Service also provides support for unattended install of the operating system. By creating an XML file that contains the answers to the setup options and disk configuration options, this enables streamlined installation of the OS across a network of devices.
Plug-n-Play Retail peripheral support.
As part of the Windows Embedded for Point of Service effort, Microsoft has developed the POS for .NET libraries to enable Windows Embedded for Point of Service-based POS systems to provide Plug-n-Play support for retail peripherals, for ISVs to have a common API to which they can plug in their applications, and retailers can more easily manage their POS systems by switching peripherals “on the fly”.
POS for .NET Libraries
.NET class library based on Unified POS version based on the Unified POS specification
Supports legacy (COM-based) COs/SOs: The POS for .NET Libraries support current as well as legacy Control Objects that have been developed based on previous versions of the Unified POS standard. Older device hardware with Service Objects written to the Unified POS standard will not be made obsolete by the Windows Embedded for Point of Service POS for .NET Libraries.
Exposes device statistics as PerfMon counters: This provides proactive device management capabilities for retail device peripherals. With this, retailers will be able to identify devices in need of servicing prior to their failure.
Enumeration of available POS devices -
Instantiation of service objects -
Retail Point of Service standards support: Windows Embedded for Point of Service provides support for current and legacy device peripherals by implementing the Association of Retail Technology Standards (ARTS) standards for retail device peripherals UnifiedPOS
WEPOS also includes broad support for retail POS applications.
Microsoft “Verified” application program. The Windows Embedded for Point of Service product catalog also includes a listing of point of service applications that already have been verified to run on WEPOS. This includes applications that have been written for applications for Food and Drug, Department Store, Mass Merchandise, Specialty, Hospitality, Convenience, Security and Management
WEPOS also supports in the installation of retail POS applications on a deployed POS system making it easier to install an upgrade a network of POS devices.
Standard SDK with Consistent APIs for ISVs & SIs making it easier to develop point-of-service applications that will run on WEPOS-based POS systems
Application compatibility across Windows Embedded for Point of Service installations.
Comprehensive Programming Language support: Able to run applications that are based on C#, Java, .NET 1.1, Win32, and J#.
Lower Lifecycle
Costs
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

9. Windows Embedded for Point of Service - Overview
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Windows Embedded for Point of Service - Overview
Efficient Servicing
Extend PC management to POS
Support for standard PC management technologies
Windows XP Integration
Microsoft .NET Framework v1.1 support
Seamless Microsoft Server Integration
Windows Server 2003
SQL Server
Systems Management Server (SMS)
Systems Update Server (SUS)
Legacy application support for DOS, Win32 or .NET technologies
Easier
Empowering
Efficient Servicing
Extend existing PC management knowledge to Windows Embedded for Point of Service systems.
Windows Embedded for Point of Service is designed to be managed in the same way as a Microsoft Windows PC network
Windows XP Integration. Windows Embedded for Point of Service allows you to more easily maximize your return on investment in other Microsoft solutions.
Microsoft .NET 1.1 Framework support allows all of your data, devices and applications to be connected and work smarter
Windows Embedded for Point of Service integrates neatly with full Microsoft solutions for retail enterprises which provides coordinated management with existing IT systems.
Windows Server 2003
SQL Server
Systems Management Server (SMS)
Systems Update Server (SUS)
Biztalk
Legacy retail system support
Windows Embedded for Point of Service provides support for legacy retail applications based on DOS, Win32 or .NET technologies
Lower Lifecycle
Costs
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

10. Windows Embedded for Point of Service - Overview
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Easier
Optimized OS for retail and hospitality
Integrated Retail-Specific OS level technologies and services
Security and Updates Management
Minimized OS footprint
Security Technology support
Software update deployment and management support
Browser
Multimedia
.NET
Networking
Diskless Support
Ongoing R&D
Empowering
Remote Boot
Multi-user login
Dual Display
Remote Image monitoring
Lower Lifecycle
Costs
Operating System optimized for retail and hospitality. Windows Embedded for Point of Service includes support for the technologies to enable smarter retailing today and in the future. Some of the key technologies included are:
Browser: Internet Explorer 6 offers a rich Web browsing solution that enables easy deployment of Web-based applications in the retail enterprise
Multimedia: Full multimedia support through Windows Media technologies provides for new POS terminal usage scenarios in employee training and checkout-lane advertising
Support for the .NET Framework v1.1:
Full network technology support: in addition to standard networking protocols such as TCP/ IP and Quality of Service Packet Scheduler, Windows Embedded for Point of Service supports advanced networking technologies such as x and Bluetooth.
Network boot/ dislkess operation support: WEPOS provides support for HD drives, RamDisks and wear-leveling flash disks
Ongoing Research and Development: Because Windows Embedded for Point of Service is based on components of Windows XP Professional, it benefits from the ongoing investment in improving the leading desktop OS platform.
Integrated Retail-Specific operating system level technologies and services. Windows Embedded for Point of Service includes the technologies to support the full range of Point of Service scenarios such as Point of Sale, self-checkout and in-store kiosks.
Remote Boot support
Multi-user login
Dual-display support
Remote image monitoring
Security and Updates Management
Minimized OS footprint: Due to the reduced size of the Windows Embedded for Point of Service OS of 280 MB, it has a minimized “surface area” vulnerable to attacks. This also provides:
Increase Application Performance
High reliability
Ability to be deployed on legacy hardware.
Security Technologies: Windows Embedded for Point of Service provides a full set of security technologies which include:
Windows Logon
Windows Firewall and Internet Connection Sharing
Internet Explorer Hardening
Support Components for 3rd party Anti-Virus solutions such as
Smartcard support
Software update patch deployment and management: Windows Embedded for Point of Service supports the application of relevant desktop patches to deployed Windows Embedded for Point of Service systems via standard Windows patch management technology such as:
Systems Management Server 2003
System Update Server 2.0
Windows Update
Device Update Agent
Microsoft Windows Installer Service (MSI)
Windows XP Power and reliability. Windows Embedded for Point of Service extends the demonstrated reliability of XP Pro to POS terminals, with:
Single purpose configuration
Reduced network vulnerability
Flexible boot and storage options
Broad Device Driver Support
Familiar Windows user interface
Ability to prevent modifications to system and applications
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

11. Windows Embedded for Point of Service - Overview
4/6/ :35 AM
Windows Embedded for Point of Service - Overview
Easier
Lower OS and application development costs
Lower deployment costs
Lower servicing and maintenance costs
Lower Hardware costs
Extended Support Lifecycle to 2015
Empowering
Windows Embedded for Point of Service is the POS platform with the low development, deployment, servicing and hardware costs and the longest published product support.
Lower OS and application development costs.
Standardized OS platform requires minimal customization
“Verified” application compatibility enables the same app to be used across Windows Embedded for Point of Service deployments
Lower deployment costs. Windows Embedded for Point of Service can be deployed in a variety of ways to best suit your circumstances.
CD Install enables an IT manager to install the operating system directly on individual POS systems using an installation CD.
Installation from a network share enables a retailer to post a POS system image to a network share for deployment and installation on the connected point-of-service devices.
Remote Installation Services (RIS) makes it possible to install the operating system from a remote network location. Remote installation is a “pull model” – the client terminal pulls the setup routine/image from the remote installation server. Using RIS a Windows Embedded for Point of Service device that lacks persistent storage, such as a hard drive, can run using an OS image stored on a Windows Server or another networked device.
Remote Boot Technologies enables the retailer to initiate program load or startup of the operating system from a network location that is not on the point-of-service device. Remote boot is a “push model” – the Controller pushes the image to the client terminal.
Systems Management Server (SMS) provides the ability to package and deploy operating system images using the highly customizable task-based SMS 2003 infrastructure.
Lower servicing and maintenance costs. Windows Embedded for Point of Service offers support for a variety of tools out of the box to allow device management easily, cost-effectively and remotely.
Systems Management Server 2003 client support brings the leading change & configuration management solution for Windows-based devices to your POS.
System Update Server 2.0 client support provides the same operating system patch management system technologies as is available on the PC.
Microsoft Windows Update scans a WEPOS-based POS system to see what updates are required and provides a list of updates tailored just for those systems. The WEPOS–based POS system can be configured to install the updates automatically, ensuring that the systems remain up to date.
Device Update Agent is used to maintain your device and perform administrative tasks, such as OS updates, from a remote location.
Device monitoring and error reporting via Watson Technologies. Watson technologies provide the information needed by technical support groups to diagnose a program error for a computer running Windows.
Lower Hardware costs. The retail-optimized platform enables devices:
That use commodity PC hardware
With less memory at lower cost.
That can run in diskless mode to reduce exposure to hard drive failures.
That can run on selected legacy hardware which would be incapable of running Windows XP Pro.
That can be used for multiple uses- eg. Checkout and training.
Extended Support Lifecycle. Microsoft provides 10 years of product lifecycle support for Windows Embedded for Point of Service providing retailers the peace of mind they need to make a platform choice that may extend 10 years or more.
Lower Lifecycle
Cost
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

12. Why Windows Embedded for Point of Service?
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Why Windows Embedded for Point of Service?
Choose the easy to use, retail-optimized Point of Service (POS) platform to achieve low lifecycle costs
Easier retail POS platform to setup, use and service
Empowers retailers to deliver the desired customer experiences of today and tomorrow
Low development, deployment, servicing and hardware costs and the longest published product support
I’d like to close by recapping the three key benefits of Windows Embedded for Point of Service for retail Point of Service terminals that make it the easiest, retail-optimized Point of Service platform to use with the low lifecycle costs.
First, the standard platform that provides Plug-n-Play functionality for retail device peripherals, support for devices that have been developed to legacy device standards and application compatibility for Win32, .NET and Java based applications make Windows embedded for Point of Service the easiest retail Point of Service platform to setup, use and service.
Second, Windows Embedded for Point of Service is the retail-optimized point of service platform that includes the technologies required by retail applications, and the security and power of Windows XP that empowers retailers to deliver the desired customer experiences of today and tomorrow.
Third, and finally, because it is a standard platform, provides the required OS and application deployment and management technologies and can run on commodity PC hardware, Windows Embedded for Point of Service is the POS platform with the low development, deployment, servicing and hardware costs and the longest published product support.
Thank you for your time today.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

13. Next Steps Visit the Windows Embedded for Point of Service web page
Evaluate Windows Embedded for Point of Service
120-day trial version
Verify your applications and retail peripherals for Windows Embedded for Point of Service
Experience the benefits of the Windows Embedded community
Read technical content on Microsoft MSDN®:
Participate in newsgroups and chats:
Sign up for the Embedded DevWire newsletter:
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Contact your point-of-service device manufacturer to order
Windows Embedded Partner Web site:

14. 4/6/ :35 AM
© 2004 Microsoft Corporation.  All rights reserved.  Microsoft, Windows, and Windows CE are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.  Microsoft products are licensed to OEMs by Microsoft Licensing, GP, a wholly owned subsidiary of Microsoft Corporation.
This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
© 2005 Microsoft Corporation.  All rights reserved.  Microsoft, Windows, and Windows CE are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.  Microsoft products are licensed to OEMs by Microsoft Licensing, GP, a wholly owned subsidiary of Microsoft Corporation.
This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.